JORGE "GEORGE" RODRIGUEZ
Automotive Management & Performance Team Builder
Lubbock,TX
Summary
Highly motivated and driven Automotive Manager with 22 years of experience focused on increasing revenues and adapting to industry changes. Successful at implementing strategic approaches to drive profitability and sales while building High Performance Teams. Recognized for performance excellence in operations, customer care, retention and profitability. Strong ability to drive profits, control costs and achieve continuous process improvement. Successful at motivating, training and developing team members to maintain above average CSI in a highly competitive environment.
Overview
24
24
years of professional experience
Work History
General Manager/F&I Director
Cavender Cadillac & Lexus of Lubbock
Lubbock, Texas
07.2022 - Current
- Transitioned from Import brands to Luxury brands as evolution and progression of my Car Carrier.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Adaptable and proficient in learning new concepts quickly and efficiently.
- Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
- Leveraged data and analytics to make informed decisions and drive business improvements.
- Maximized performance by monitoring daily activities and mentoring team members.
- Established performance goals for employees and provided feedback on methods for reaching those milestones.
- Set aggressive targets for employees to drive company success and strengthen motivation.
GSM/General Manager
Mazda Of Midland/VW Of Midland
Midland, TX
05.2016 - 05.2022
- Working with our Owner on a weekly basis to track and monitor progress and profitability on all 4 lines of the financial statement
- Oversaw inventory by ordering precise quantities of stock and executing corrective actions to drive profitability.
- Focus on obtaining Mazda's new MBEP requirements to capture the maximum below the line money available for my dealership
- Held 148 SPI 3 years consistently and lead my district in Retention, CEI, and Financial Performance
- Parts Turned 6 times yearly
- RO control and standard set of no open RO over 30 days
- Receivables and CIT managed with a 5 day average funding
- Supported regulatory compliance by overseeing all audits to ensure adherence to State and Federal guidelines and laws
Vehicle Director
Classic Honda Of Midland
Midland, TX
06.2015 - 05.2016
- Helped with transition of Company Ownership from Lithia to Classic by developing a sales model and advertising direction to promote the new direction of the dealership
- Set processes and procedures that are established fundamentals that have been proven within the auto industry
- Monitored incoming and outgoing internet leads and phone opportunities through CRM to ensure the dealerships standard was being met
- Increased aftermarket add on's and became top dealer in our district
General Manager
Volkswagen Of Salem (Lithia Auto Group)
Salem, OR
04.2014 - 06.2015
- Relocated for new opportunity and experience to further advance my carrier
- Sales efficiency consistently over 100%
- Moved DSI from -42% to -3.3% in only 6 months while improving store CEI to top 3 in the Region at 96%+
- Improved total store profitability to 6.3% ROI which is 2% higher than Regional store average
- Increased CPO penetration by over 200% YoY and Brand Awareness by 16%
- Created a better relationship with the captive lender to help improve a more sustainable financial portfolio
USED CAR DIRECTOR
ONION CREEK VOLKSWAGEN (BARNETT AUTO GROUP)
AUSTIN, TEXAS
07.2013 - 02.2014
- Opened store from the ground up and helped over see day to day progression during construction
- Hired and trained 10 sales professionals and 1 Assistant Manager
- Responsible for stocking inventory of 130 units and maintaining an inventory level of over 100 retail units
- Sold and bought vehicles at Manheim Auto Auction as needed to ensure proper inventory level and disposal of non-retail units
- Worked with the Service Department to ensure proper reconditioning of units while maintaining a good cost of sale
- Held above average CEI with Volkswagen and increased score to average of 98.7%
General Sales Manager
RED MCCOMBS FORD, TOYOTA, HYUNDAI NORTHWEST
SAN ANTONIO, TX
01.2000 - 06.2013
- Managed both New and Pre-Owned Departments taking my dealership to #1 in CPO sales for our District, and #1 in New Car profitability within my company
- Responsible for an inventory level of 260 New Vehicles and 120 Pre-Owned
- Responsible for training, hiring, and motivating my consistent staff of 18 sales professionals and 3 managers
- Assisted my General Manager with advertising campaigns for both departments and spike events
- Held above average CSI consistently
- Implemented innovative sales processes and procedures to increase employee loyalty and reduce turnover
Education
Business - Business
Sul Ross University
Eagle Pass, TX1995
Skills
- Exceptional interpersonal communication
- Effective leader
- Staff training/development
- Recruiting and Hiring
- Consistently meet goals
- Efficient multi-tasking
- Customer service-oriented
- Organized
- Inventory control
- Dealership management
- Skilled negotiator
- Fluent in proper Spanish
- Effective at building High Performance Teams
- Proficient with CRM/DMS applications
Accomplishments
- AFIP Certified
- JM&A Finance Certified
- Gold Level Certification With Ford
- Platinum Certified Manager With Hyundai
- Certified Manager With Volkswagen
- Elite Master Certified With Mazda
- Cadillac Elite Dealer
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
The person who says it cannot be done should not interrupt the person who is doing it.
Chinese proverb
Timeline
General Manager/F&I Director
Cavender Cadillac & Lexus of Lubbock
07.2022 - Current
GSM/General Manager
Mazda Of Midland/VW Of Midland
05.2016 - 05.2022
Vehicle Director
Classic Honda Of Midland
06.2015 - 05.2016
General Manager
Volkswagen Of Salem (Lithia Auto Group)
04.2014 - 06.2015
USED CAR DIRECTOR
ONION CREEK VOLKSWAGEN (BARNETT AUTO GROUP)
07.2013 - 02.2014
General Sales Manager
RED MCCOMBS FORD, TOYOTA, HYUNDAI NORTHWEST
01.2000 - 06.2013
Business - Business
Sul Ross University
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