Jose Dominguez
New York,NY
Summary
Marketing graduate from Baruch College with experience in customer insights, data analysis, and digital marketing strategy. Skilled in Excel, Tableau, and marketing research with hands-on experience leading teams and improving operational performance in a fast-paced retail environment. Seeking an entry-level marketing or marketing analytics role where data-driven insights can improve campaign performance and customer engagement.
Overview
4
4
years of professional experience
Work History
Assistant Store Manager
Xios
New York City (Manhattan), NY
06.2024 - Current
- Analyzed sales patterns and customer demand to optimize product placement and inventory decisions.
- Trained and supervised employees to improve customer experience and increase repeat purchases.
- Monitored daily sales performance and identified opportunities to improve store revenue.
- Supported promotional activities and in-store marketing initiatives to increase customer engagement.
Cashier
Xios
New York City (Manhattan), NY
12.2021 - 06.2024
- Trained new team members in cash register operation, stock procedures and customer services.
- Operated cash register or POS system to receive payment by cash, check and credit card.
- Delivered high level of customer service to patrons using active listening and engagement skills.
Education
BBA - Marketing Analytics
Baruch College of The City University of New York
New York, NY12-2025
Skills
- Marketing research
- Digital Marketing Analytics
- SEMrush
- SEO Research
- Customer Segmentation
- Google Analytics
- Customer Service
- Tableau Experience
- Excel Experience
- Powerpoint Experience
- Microsoft Word Experience
- Data collection
- Data Analysis
- Work Planning and Prioritization
CourseWork
- Marketing Web Analytics and Intelligence
- Advanced Digital Marketing
- Marketing Information for Decision-Making
- Marketing Consumer Behavior
- Text Analytics for Marketing
- Business Law
Projects
Customer Segmentation Analysis – Tableau
- Conducted RFM analysis to segment customers based on purchasing behavior.
- Applied clustering techniques in Tableau to identify high-value customer segments.
SEO Competitive Analysis – SEMrush
- Analyzed keyword overlap and page authority between competitors.
- Provided recommendations to improve organic search visibility.
Languages
English
Spanish
Timeline
Assistant Store Manager
Xios
06.2024 - Current
Cashier
Xios
12.2021 - 06.2024
BBA - Marketing Analytics
Baruch College of The City University of New York