JOSE TORRES
Los Angeles,CA
Summary
Licensed Esthetician and bilingual Sales & Education professional with 10+ years in the beauty and skincare industry. Proven ability to drive daily in-store revenue, lead freelance teams, and execute successful event and training strategies across key retailers like Sephora and Ulta. Known for building strong client and retail relationships, delivering compelling education, and increasing brand rank through strategic in-store activations.
Overview
12
12
years of professional experience
Work History
Sales and Education Executive
Murad
Los Angeles, CA
09.2021 - Current
- Exceeded sales expectations and earned “Sales and Education Executive of the Year” (2021 & 2022) for top performance in field sales and brand awareness
- Executed retailer program activations and event strategies at Ulta and Sephora, achieving $10K+ in daily revenue and improving brand visibility
- Provided in-store education and training to retail partners, strengthening product knowledge and increasing sell-through
- Recruited, scheduled, and coached a freelance team to support key business opportunities, enabling operational coverage and sales growth
- Partnered with the Regional Manager and Sales Coordinator on strategic planning, including call cycle prioritization and territory optimization
- Ensured merchandising compliance with brand guidelines and retail plan-o-gram standards
Sales and Education Freelancer
Murad
Los Angeles, CA
05.2019 - 09.2021
- Conducted product education and in-store demos to boost brand presence and drive sell-through
- Assisted with event execution and merchandising efforts
Skincare Advisor, Marina Del Rey
Sephora
Los Angeles, CA
11.2020 - 05.2021
- Supported retailer events and brand education in-store to drive sell-through and elevate customer engagement
- Collaborated with retail staff to maintain strong relationships and represent brand standards consistently
- Assisted in visual merchandising and launch support as needed
Skincare Advisor, Santa Monica
Sephora
Santa Monica, CA
10.2013 - 05.2018
- Built loyal client base through consultative skincare education and personalized product recommendations
- Consistently exceeded sales targets by link-selling and offering customized treatment solutions
- Strengthened client confidence through product knowledge and education
Education
Licensed Esthetician -
Bellflower Beauty School
California06.2025
Skills
- Licensed Esthetician
- Sales Strategy & Execution
- Event Planning
- Retailer Program Launches
- Freelance Team Management
- Scheduling
- Budgeting
- Productivity
- Relationship Building
- Planogram Compliance
- Visual Merchandising
- Microsoft Office Suite
Timeline
Sales and Education Executive
Murad
09.2021 - Current
Skincare Advisor, Marina Del Rey
Sephora
11.2020 - 05.2021
Sales and Education Freelancer
Murad
05.2019 - 09.2021
Skincare Advisor, Santa Monica
Sephora
10.2013 - 05.2018
Licensed Esthetician -
Bellflower Beauty School