Joseline Ibarra
Forney
Summary
Creative and detail-oriented Marketing & Content Specialist with nearly 4 years of experience supporting a growing e-commerce brand through content creation, social media marketing, graphic design, and SEO. Skilled in developing engaging social media content, designing marketing materials, managing Etsy and Shopify listings, and supporting product launches that enhance online visibility and audience engagement. Passionate about combining creativity and strategy to connect with audiences and drive business growth.
Overview
6
6
years of professional experience
1
1
Certification
Work History
E-commerce Marketing & Content Specialist
Print Flow
Mesquite
09.2022 - Current
- Designed and created social media content, including themed carousel posts, product launches, customer spotlights, and educational content, enhancing brand awareness and audience engagement.
- Created marketing graphics, product mockups, and promotional materials using Canva, Adobe Illustrator, and Photoshop.
- Collaborated on branding initiatives, product launches, and creative direction to maintain a consistent brand presence across digital platforms.
- Monitored market trends and customer preferences to identify content opportunities and support marketing strategies.
- Managed and optimized Etsy and Shopify product listings, increasing visibility and driving customer engagement.
- Applied SEO best practices, including keyword research and optimized product descriptions, to improve product discoverability.
- Designed and revised personalized product proofs while managing customer communications to ensure accuracy, satisfaction, and timely order fulfillment.
Hair Salon Assistant
Lg Salon
Dallas
09.2020 - 09.2022
- Created social media content, including before-and-after transformations, educational posts, and TikTok videos to promote salon services and increase audience engagement.
- Developed educational and promotional social media content to showcase salon products, educate clients on hair care, and support retail sales initiatives.
- Marketed personal hairstyling services through Instagram by creating promotional content and showcasing client results to attract and retain clients.
- Captured and edited photo and video content for social media, highlighting client transformations and salon services.
- Assisted with appointment scheduling, client check-in/check-out, and payment processing to ensure a seamless customer experience.
- Maintained a clean, organized, and welcoming salon environment while delivering exceptional customer service.
Education
Cosmetology License -
Paul Mitchell The School
Dallas, TX08-2020
Coursework Completed Toward Associate Degree -
Richland College
Dallas, TXSkills
- Social Media Management
- Social Media Content creation
- Content Marketing
- SEO Fundamentals
- Graphic Design
- Canva, Adobe Illustrator, Adobe Photoshop
Certification
- Marketing Foundations: Consumer Behavior
- SEO Certification
Timeline
E-commerce Marketing & Content Specialist
Print Flow
09.2022 - Current
Hair Salon Assistant
Lg Salon
09.2020 - 09.2022
Cosmetology License -
Paul Mitchell The School
Coursework Completed Toward Associate Degree -
Richland College