Xinyu Deng
Bellevue,WA
Summary
Results-driven Marketing Specialist with 5+ years of experience in digital marketing, e-commerce, and brand management. Proven expertise in managing social media, organizing high-impact events, and driving brand and revenue growth through data-driven strategies. Multilingual communicator with fluency in English, Mandarin, and Cantonese, skilled at working across diverse teams to achieve business objectives. Passionate about fostering partnerships with creators and empowering brands in the fast-evolving e-commerce landscape.
Overview
4
4
years of professional experience
Work History
Senior Marketing Specialist (E-commerce)
Guangzhou Grandbuy Co., Ltd
Guangzhou, China
04.2015 - 05.2017
- Planned and Organized Promotional Events: Led the planning and execution of major promotional events, such as "The Night of Grandbuy" and "Women's Day," achieving a 15% increase in sales during the promotional periods
- Collaborated with Cross-functional Teams & Influencers: worked closely with the creative marketing team, the celebrities and live stream creators, providing product recommendations and sampling suggestions based on consumer trends and data analysis to ensure the event content resonated with the target audience
- Social Media Management: Developed targeted content strategies to increase brand exposure and user engagement on social media platforms
- Market Analysis & Pricing: Conducted regular market analyses to develop competitive pricing strategies, ensuring the brand's leading position in the market.
Jewelry Buyer Specialist
Guangzhou Grandbuy Co., Ltd
Guangzhou, China
02.2013 - 04.2015
- Market Trend Analysis: Conducted in-depth market data analysis to identify and select suppliers that best met the company’s needs, ensuring that the purchased jewelry products were both competitive in the market and met customer expectations
- Partnership Management & Negotiation: Identified key suppliers through rigorous market analysis and successfully negotiated favorable terms, leading to a 10% increase in sales during promotional periods
- Cross-Departmental Collaboration: Collaborated with sales and marketing teams to develop product strategies aligned with consumer demands, driving successful market penetration
- Social Media Integration: Managed WeChat social media campaigns to promote new product lines, increasing brand visibility among targeted consumer segments.
Education
Master in Management (Concentrated in Sales and Marketing) -
IE University (Instituto de Empresa)
Madrid, Spain07.2012
Bachelor of Public Administration -
Sun Yat-sen University
Guangzhou, China07.2010
Skills
- Product Launches
- Social Media Management
- Competitive Analysis
- Communications Management
- Promotional Planning
- Sales Enablement
Languages
- English, Professional Proficiency
- Mandarin, Native Proficiency
- Cantonese, Native Proficiency
Hobbies and Interests
- Beauty & Skincare Lover
- Retail & Online Shopping Lover
- Audio Narration & Novels
Timeline
Senior Marketing Specialist (E-commerce)
Guangzhou Grandbuy Co., Ltd
04.2015 - 05.2017
Jewelry Buyer Specialist
Guangzhou Grandbuy Co., Ltd
02.2013 - 04.2015
Master in Management (Concentrated in Sales and Marketing) -
IE University (Instituto de Empresa)
Bachelor of Public Administration -
Sun Yat-sen University
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