Jose Luis Gonzalez Beristain

• Developed a yearly PD trial plan focused on key crops per region and supplier.
• Maintain a variety portfolio with a good ratio of new variety introduction.
• Negotiate with suppliers exclusives and preferred terms with competitive varieties.
• Yearly update of market value in coordination with commercial team.
• Biannual variety performance update to key suppliers.
• Biannual crop segmentation updated.
• Product advance process based on data analysis as a centric decision feature.
• Oversaw Innovative and demonstration site in Culiacan, Mexico.
• 
  

• Hired and managed employees to maximize productivity while training staff on best practices and protocols.
• Increased customer satisfaction through continuous improvement initiatives and excellent customer service.
• Managed crisis situations effectively while minimizing disruption to daily operations.
• Enhanced company performance by implementing strategic plans and overseeing daily operations.
• Prepared annual budget forecasts and monitored performance to meet organizational objectives.
• Drove revenue growth by expanding product offerings and identifying new market opportunities.
• Cultivated strong relationships with external partners to foster collaboration and maximize resources.
• Close performance on KPI such as:

* Margin

* Inventory

* Collection

* Sales

• Managed risk effectively by implementing robust policies and procedures designed to mitigate potential threats to the business.
• Implemented cutting-edge technology solutions to streamline workflow processes, enhance internal communication channels, and support data-driven decision-making capabilities across teams.
• Led cross-functional teams in executing large-scale projects on time and within budget constraints, contributing to overall company success.
• Implemented cost-saving measures through careful financial analysis and budget management, positively impacting overall profitability.

• Create state of the art site to showcase new varieties, growing protocols and technology to growers across Mexico and Central Amercia.
• Provide periodical technical support to strategic customers, focus to improve efficiency.
• Diversify Ahern's portfolio by identifying and introduce new offers such as disruptive technology, biological inputs and growing protocols.
• Support sales by generating demand with strong understanding on best growing practices to exclusive varieties.

• Managed protected crop vegetable seed portfolio under a coopetition approach. (Syngenta and Zeraim Gedera).
• Maintained professional, organized, and safe environment for employees and patrons.
• Maximized performance by increasing sales, brand awareness and ultimately gain market share.
• Enhanced customer satisfaction by implementing and adopt proper service prior and after sales.
• Participate in fairs, exhibitions, field days and expos to promote brand and seed portfolio.

• Improved marketing to attract new customers and promote Zeraim Gedera brand in Mexico, USA and some countries in Central and South America.
• Implemented distributor and end user customer feedback mechanisms to gather insights, using this information to guide strategic planning and decision-making.
• Close contact with customers in order to identify needs and adjusted product offerings accordingly, increasing customer satisfaction.
• Negotiated favorable terms with distributors.
• Increased market share with strategic business development efforts, expanding into untapped customers and markets.
• Set aggressive team targets to drive company success and strengthen brand awareness.

• Identify key vegetable seed suppliers focus on relevant crops grown in this farm.
• Identify key performance varieties for the relevant crops grown in this prominent operation.
• Attend field days and demonstration exhibitions at suppliers sites to speed up introduction of new varieties.
• Design and coordinate yearly fram field day including several varieties and suppliers from different countries.
• Present new proposed introduction varieties based on data driven analysis, field performance and disease package.