Joselyn Kelly
Starkville,MS
Summary
Dynamic District Manager with a proven track record at HEB Grocery Store, excelling in strategic planning and customer service. Enhanced regional sales performance through targeted training and operational improvements, achieving significant gains in customer satisfaction. Skilled in financial management and team development, driving growth and fostering strong relationships across multiple locations.
Overview
20
20
years of professional experience
Work History
District Manager of Deli
HEB Grocery Store
Killeen, TX
03.2023 - 08.2025
- Boosted market share by identifying and capitalizing on local market trends and opportunities.
- Enhanced customer satisfaction, conducting regular store visits to ensure compliance with service standards.
- Drove regional performance metrics, setting and monitoring achievement goals for each district.
- Improved regional sales performance by implementing targeted training programs for store managers.
- Developed and executed strategic plans for underperforming districts, turning around sales figures.
- Achieved significant improvements in customer feedback scores by implementing rigorous service quality standards.
- Monitored competitor activity, adapting strategies to maintain competitive advantage.
- Cultivated strong relationships with store managers, offering guidance and support to achieve their targets.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Managed accounts to retain existing relationships and grow share of business.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
- Built relationships with customers and community to establish long-term business growth.
- Implemented systems and procedures to increase sales.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Organized promotional events and interacted with community to increase sales volume.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Managed revenue models, process flows, operations support, and customer engagement strategies.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Delivered recommendations to long-term accounts to promote brand awareness to key audience.
- Developed compelling presentation decks to gain approval for ideas and communicate results.
- Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
- Communicated product quality and market comparisons by creating sales presentations.
- Collaborated with advertising group to create uniformity between advertising messages and retail incentives.
- Coordinated regional marketing efforts to increase brand visibility within target markets, attracting new customers while retaining current clientele base.
- Streamlined operations by establishing efficient processes and communication channels between stores, leading to reduced costs and increased productivity.
- Enhanced company reputation through community involvement, developing partnerships with local organizations and participating in charitable events.
- Implemented inventory control measures to minimize waste and optimize product availability, ensuring optimal stock levels across all locations.
District Manager
Back Yard Burgers
Jackson, MS
10.2018 - 03.2023
- Supervised various locations, enforcing high-quality standards of operation.
- Ensured compliance with company policies and procedures as well as federal/state regulations by conducting regular audits of operational practices at each location within the district.
- Boosted employee morale by creating a positive work environment that encouraged teamwork, collaboration, and professional growth opportunities.
- Oversaw successful store openings, coordinating logistics, staffing, training, and promotional efforts to ensure smooth transitions for new locations.
- Fostered an environment of open communication between management teams across the district to share best practices in operations optimization and problem-solving techniques.
- Achieved consistent revenue growth by identifying new business opportunities and expanding existing client base within the district.
- Developed and executed comprehensive training programs for store managers, resulting in improved employee performance and customer satisfaction.
- Evaluated store performance regularly using data analysis tools to identify areas of improvement and implement targeted action plans for continuous growth.
- Collaborated with senior management on strategic planning initiatives aimed at maximizing profitability while maintaining high standards of quality across the district.
- Enhanced company reputation through community involvement, developing partnerships with local organizations and participating in charitable events.
- Streamlined operations by establishing efficient processes and communication channels between stores, leading to reduced costs and increased productivity.
- Implemented inventory control measures to minimize waste and optimize product availability, ensuring optimal stock levels across all locations.
- Coordinated regional marketing efforts to increase brand visibility within target markets, attracting new customers while retaining current clientele base.
- Implemented risk-management protocols for loss prevention, leading to a consistent decrease in shrinkage rates across the district.
- Managed budget development process for the district, allocating resources effectively to drive growth while remaining fiscally responsible.
- Championed a culture of continuous improvement by regularly soliciting feedback from employees and implementing changes based on their suggestions.
- Increased district sales by implementing effective marketing strategies and fostering strong relationships with key partners.
- Reduced turnover rates by implementing proactive retention strategies designed to address potential employee concerns before they escalated into resignations or terminations.
- Developed and maintained strong relationships with vendors, negotiating preferential pricing and delivery terms to optimize supply chain efficiency while maintaining quality standards across the district.
- Optimized staffing levels to match store traffic patterns, improving customer service and reducing labor costs.
- Led adoption of new technology platforms to streamline reporting and inventory management.
- Coordinated with marketing to launch promotional campaigns, boosting customer engagement and sales.
- Analyzed sales data to identify growth opportunities and areas for improvement across district.
- Fostered culture of continuous improvement, leading teams in analysis and optimization of sales strategies.
- Initiated community outreach programs, enhancing brand visibility and fostering goodwill.
- Implemented new product launches effectively, ensuring staff were well-trained and inventory was strategically managed.
- Ensured compliance with all company policies and procedures, conducting regular audits and training sessions.
- Enhanced operational efficiency, overseeing rollout of new point-of-sale system across all stores.
- Streamlined operations and reduced costs by negotiating better contracts with suppliers.
- Promoted culture of accountability, setting clear expectations and conducting regular performance evaluations.
- Increased employee retention through development of comprehensive rewards and recognition program.
- Strengthened team cohesion and morale with regular motivational meetings and performance feedback sessions.
General Manager
Back Yard Burgers
Jackson Mississippi
07.2014 - 10.2018
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Developed and implemented strategies to increase sales and profitability.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Formulated policies and procedures to streamline operations.
- Implemented operational strategies and effectively built customer and employee loyalty.
- Implemented effective cost-saving measures to reduce overhead expenses without compromising quality or service.
- Managed budget implementations, employee evaluations, and contract details.
- Increased overall company efficiency by streamlining operations and implementing innovative managerial strategies.
- Established comprehensive employee training programs to develop skills, improve productivity, and maintain compliance with industry regulations.
- Directed comprehensive sales efforts to exceed revenue targets consistently while maintaining customer satisfaction levels.
- Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
- Developed and executed strategic plans for business growth and expansion, resulting in increased market share.
- Implemented robust inventory management systems to optimize stock levels and minimize waste/costs associated with excess product storage.
- Championed continuous improvement initiatives that enhanced operational performance across all departments.
- Analyzed market trends/data to identify potential opportunities for business growth within existing or emerging markets successfully.
- Provided thoughtful guidance to personnel in navigating and resolving snags in productivity.
Assistant Manager
Back Yard Burgers
Jackson Mississippi
11.2012 - 07.2014
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Maintained a clean, safe, and organized store environment to enhance the customer experience.
- Developed strong working relationships with staff, fostering a positive work environment.
- Monitored cash intake and deposit records, increasing accuracy, and reducing discrepancies.
- Oversaw daily cash reconciliations, ensuring accurate financial reporting and minimizing discrepancies.
- Improved customer satisfaction by addressing and resolving complaints promptly.
- Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
- Completed regular inventory counts to verify stock levels, address discrepancies, and forecast future needs.
- Managed inventory levels to minimize stockouts while reducing overhead costs.
- Mentored junior staff members in their professional development by offering guidance/support in their assigned roles.
- Generated repeat business through exceptional customer service.
- Assisted in recruiting, interviewing, hiring, and onboarding of new employees to maintain adequate staffing levels.
- Collaborated with the management team to develop strategic plans for business growth and improvement.
Shift Leader
Back Yard Burgers
Jackson MS
08.2009 - 11.2012
- Trained new employees and delegated daily tasks and responsibilities.
- Maintained a clean and safe work environment while ensuring all employees adhered to safety guidelines and protocols.
- Completed cash and credit card transactions accurately using POS software.
- Oversaw daily cash handling procedures, maintaining accurate records and minimizing discrepancies.
- Resolved customer complaints and issues and offered thoughtful solutions to maintain customer satisfaction.
- Collaborated with other shift leaders to maintain consistent standards across all shifts, promoting a cohesive workplace culture.
- Enhanced customer satisfaction through prompt and courteous service, addressing concerns immediately.
- Maintained clean and well-organized production areas to avoid violations or unnecessary work delays due to hazards or inefficient layouts.
- Enforced company policies and regulations with employees.
- Managed shift operations, supplied resources and monitored team performance to keep business profitable and running smoothly.
- Managed inventory and ordered supplies to keep location well stocked with necessary supplies.
Cashier
Back Yard Burgers
Jackson Mississippi
06.2005 - 08.2009
- Greeted customers entering store and responded promptly to customer needs.
- Enhanced customer satisfaction by providing efficient and accurate cash transactions.
- Answered questions about store policies and addressed customer concerns.
- Handled multiple payment methods securely, minimizing discrepancies and potential losses.
- Resolved customer complaints professionally, leading to improved customer relations and loyalty.
- Ensured compliance with company policies and procedures while processing transactions efficiently.
- Demonstrated product features, answered questions and redirected objections to highlight positive aspects.
Education
Associate of Arts - Business Administration
East Mississippi Community College
Scooba, MS08.2010
Skills
- Leadership skills
- Recruiting and hiring
- Strategic planning
- Customer service
- Training and coaching
- Attention to detail
- Goal setting and performance metrics
- Operations management
- Sales management
- Customer relations
- Staff development
- Team development
- Financial management
- Multi-unit management
- Action plans
- Decision-making
- Interpersonal communication
- Team building practices
- Operations improvements
- Employee scheduling
- Team leadership
- Staff management
- Conflict management
- Sales reporting
- Leadership development
- Budget management
- Market research
- Workforce development
- Policies and procedures
- Data analytics
- Staff recruiting
- Business planning
- Business development
- Business administration
- Staff supervision
- Business and operations analysis
- Operations oversight
- Revenue generation
Timeline
District Manager of Deli
HEB Grocery Store
03.2023 - 08.2025
District Manager
Back Yard Burgers
10.2018 - 03.2023
General Manager
Back Yard Burgers
07.2014 - 10.2018
Assistant Manager
Back Yard Burgers
11.2012 - 07.2014
Shift Leader
Back Yard Burgers
08.2009 - 11.2012
Cashier
Back Yard Burgers
06.2005 - 08.2009
Associate of Arts - Business Administration
East Mississippi Community College