Joseph Bjorklund
Menomonee Falls
Summary
Professional leader with executive experience ready to drive impactful change. Proven ability to implement strategic initiatives and enhance operational performance. Valued for collaborative team leadership and adaptability to evolving business needs.
Overview
2026
2026
years of professional experience
Work History
Vice President, Sales and Business Development
Vave Health
07.2024 - Current
- Led organizational strategy development to enhance operational efficiency and drive growth initiatives.
- Directed cross-functional teams to execute large-scale projects, ensuring alignment with corporate objectives.
- Implemented performance metrics and key performance indicators to monitor business outcomes and improve decision-making.
- Fostered partnerships with external stakeholders to expand market reach and enhance product offerings.
- Analyzed market trends and competitor activities to inform strategic direction and identify growth opportunities.
- Collaborated with senior management to develop strategic initiatives and long term goals.
- Negotiated high-value contracts that maximized profitability while mitigating risks for the organization.
General Manager - Ultrasound
Esaote North America
07.2019 - 01.2024
- Led cross-functional teams to implement strategic initiatives and improve operational efficiency.
- Full P&L responsibility
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
- Drove year-over-year business growth (double digit) while leading operations, strategic vision, and long-range planning.
- Directed comprehensive sales efforts to exceed revenue targets consistently while maintaining customer satisfaction levels.
Senior Vice President, Sales and Business Development
Biim Ultrasound Inc.
01.2015 - 2019
- Developed market entry strategies, sales operations structure, product requirements, and distribution channels
- Developed and executed strategic initiatives to drive business growth, resulting in higher revenues and market share expansion.
- Developed and implemented innovative business strategies to improve market positioning and revenue growth.
- Collaborated with executive leadership team members on long-term strategic planning that ensured sustainable success for the company.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Maintained P&L and shouldered corporate fiscal responsibility.
- Devised and presented business plans and forecasts to board of directors.
Director, Global Sales and Business Development
Milestone Medical Inc. (subsidiary of Milestone Scientific)
01.2012 - 01.2014
- Established distribution channels in Europe and set market entry plan and budget
- Developed and executed European business plan/budget
- Oversaw budget management processes, optimizing resource allocation for maximum return on investment in projects.
- Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
- Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
- Leveraged professional networks and industry knowledge to strengthen client relationships.
Vice President of Sales and Business Development
Ultrasonix Inc.
01.2006 - 01.2011
- Recognized Innovator in the rapidly growing point of care ultrasound market - Acquired by Analogic Corp.
- Developed strategic partnerships to enhance market presence and drive revenue growth.
- Directed contract negotiations with key stakeholders to maximize profitability.
- Established performance metrics to evaluate business development initiatives' effectiveness.
- Mentored junior staff, fostering professional growth and enhancing team capabilities.
- Cultivated relationships with industry leaders to strengthen Ultrasonix's brand reputation.
- Optimized sales processes to improve efficiency and close rates on deals.
National Sales Director
Rf Technologies
2003 - 2006
- Directed national sales strategies to enhance market penetration and revenue growth.
- Cultivated relationships with key stakeholders to drive customer engagement and satisfaction.
- Analyzed market trends to identify new opportunities for product expansion and innovation.
- Led cross-functional teams in implementing sales initiatives and promotional campaigns.
- Mentored junior sales leaders, fostering professional growth and enhancing team capabilities.
- Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
Regional Sales Manager - Midwest
SonoSite
2000 - 2003
- Developed and executed strategic sales plans to enhance market penetration and revenue growth.
- Led cross-functional teams to drive product launches and improve customer engagement strategies.
- Analyzed market trends and competitive landscape to identify new business opportunities.
- Mentored regional sales staff, fostering skill development and enhancing team performance.
- #1 sales region 2001 and 2002.
Education
Bachelor of Arts - Theater
St. Johns University
Collegeville, MNAssociate of Science - Med Tech
Medical Institute of Minnesota
Bloomington, MNSkills
- Team leadership
- Decision-making
- Critical thinking
- Coaching and mentoring
- Complex Problem-solving
- Business development
- Strategic planning
- Sales leadership
Timeline
Vice President, Sales and Business Development
Vave Health
07.2024 - Current
General Manager - Ultrasound
Esaote North America
07.2019 - 01.2024
Senior Vice President, Sales and Business Development
Biim Ultrasound Inc.
01.2015 - 2019
Director, Global Sales and Business Development
Milestone Medical Inc. (subsidiary of Milestone Scientific)
01.2012 - 01.2014
Vice President of Sales and Business Development
Ultrasonix Inc.
01.2006 - 01.2011
National Sales Director
Rf Technologies
2003 - 2006
Regional Sales Manager - Midwest
SonoSite
2000 - 2003
Bachelor of Arts - Theater
St. Johns University
Associate of Science - Med Tech
Medical Institute of Minnesota