Joseph Fermanich
Appleton,WI
Summary
Results-driven sales representative with expertise in customer relationship management and sales strategy. Proven ability to enhance customer loyalty through effective communication and upselling techniques, leading to increased sales and client satisfaction.
Overview
20
20
years of professional experience
3
3
years of post-secondary education
Work History
Sales Representative
Badger Liquor
Fond du Lac, Wisconsin
04.2012 - Current
- Developed strong relationships with clients to enhance customer loyalty.
- Presented product knowledge to educate customers on offerings and benefits.
- Managed inventory levels to ensure availability of products for sales.
- Processed customer orders efficiently using point-of-sale systems.
- Conducted market research to identify trends and competitor activities.
- Developed key customer relationships to increase sales.
- Developed customized sales techniques to successfully sell and upsell services to new and existing clients.
- Performed regular follow-ups with prospects to close deals in a timely manner.
- Organized client visits, presentations, product demonstrations and trade shows.
- Negotiated deals and handled complaints or objections.
- Collaborated with team members to coordinate promotional events and campaigns.
- Reviewed monthly performance against targets set by management team.
Merchandiser
Badger Liquor
Fond du Lac, WI
05.2006 - 04.2012
- Managed product displays to enhance visibility and attract customer attention.
- Collaborated with suppliers to ensure timely delivery of merchandise.
- Analyzed market trends to optimize inventory selection and placement.
- Assisted in the planning and execution of store layout changes for efficiency.
- Regularly monitored store shelves to ensure product availability, restocking and rotating merchandise as needed.
- Maintained a clean and organized work environment at all times.
- Stocked and rotated shelves and built displays to deliver results for stores and suppliers.
Education
Associate Degree - Marketing
Northeast Wisconsin Technical College
Green Bay, WI 09.2003 - 05.2006
Skills
- Customer relationship management
- Sales forecasting
- Market analysis
- Product presentation
- Negotiation techniques
- Sales strategy
- Effective communication
- Upselling and cross selling
- Inventory management
- Product presentations
- B2B sales strategies
- Negotiation tactics
- Product promotions
- Relationship management
Timeline
Sales Representative
Badger Liquor
04.2012 - Current
Merchandiser
Badger Liquor
05.2006 - 04.2012
Associate Degree - Marketing
Northeast Wisconsin Technical College
09.2003 - 05.2006