Joseph Koch
Barnegat
Summary
Highly accomplished professional with extensive experience in devising and implementing innovative sales and marketing strategies in the hospitality industry. Demonstrated excellence in driving revenue growth through development and execution of comprehensive sales and marketing strategies. Credible history of leading and managing high-performing teams, collaborating with executive leadership, and building strong relationships with key stakeholders. Skilled in implementing best practices and managing process improvements to optimize team performance and enhance business efficiency. Results-oriented and visionary leader committed to delivering exceptional customer experiences and maximizing profitability for organization. Articulate communicator with superb efficiency in cultivating relationships with key market players and providing integrated solutions across traditional/digital channels.
Overview
27
27
years of professional experience
Work History
Task Force Director of Sales & Marketing
Transformation Hospitality Solutions-Various
07.2023 - Current
- Act as temporary support during transition of hotel Director of Sales & Marketing
Director of Sales and Marketing
Pyramid Global – Hilton Philadelphia at Penn’s Landing
06.2023 - 07.2025
- Formulate goals and business strategies to steer team towards meeting individual and collective targets. Steer significant efforts toward management of recruitment and hiring procedures for all hotel departments. Establish and nurture client relationships while maintaining high hotel occupancy levels during pandemic to secure future group business.
- Fostered positive relationships between internal/external departments by facilitating clear and professional communication channels between Hilton Hotels and Pyramid Global Management.
- Manage the day-to-day operations of sales/catering/conference services team to reach year end goals and future target pace goals.
Director of Sales and Marketing
Highgate Hotels – Hyatt Regency Bethesda
04.2016 - 05.2023
- Accomplished $28M in top-line sales across group, transient, and catering markets by leading, guiding, and inspiring team of twelve members.
- Supervised sales operations throughout $40M hotel renovation to ensure seamless team coordination and communication.
- Spearheaded marketing and branding transformation for renovated hotel, resulting in increased bookings and revenues from higher-rated association and corporate markets.
Regional Director of Sales
Hersha Hospitality Management
07.2013 - 03.2016
- Accountable for guiding, growing, and tracking sales goals and productivity and generating monthly reports on individual and property production. Developed annual revenue budgets and forecasted monthly/quarterly projections while implementing marketing activities to boost top-line revenue. Identified account performance, account management concerns, and saturation level by executing key account reviews with property General Managers and Directors of Sales. Collaborated with Revenue Management and Operations team to optimize RevPAR index in competitive sets while executing strategic marketing activities to support top-line revenue in each business segment. Presented monthly reports to ownership group by utilizing excellent communication and presentation skills.
- Improved operational efficiency by leading regional sales team consisting of 11 Directors of Sales, 10 Sales/Catering Managers, and five Administrative Sales Coordinators.
- Managed and provided remote support for sales and marketing efforts across $78M portfolio of eleven organizational assets, spanning from Philadelphia to
Regional Director of Sales and Corporate Director of Sales Performance
B.F. Saul Company
09.2010 - 07.2013
- Spearheaded crucial sales initiatives, delivered direct sales assistance, and provided tailored training to sales team, individually and in groups. Partnered with National and Global Sales to devise and execute strategies aimed at enhancing market share from major deployed accounts. Produced comprehensive monthly summaries and dashboards reporting sales performance, account tracking, and staffing matrix.
- Achieved top-line revenue across all market segments by managing portfolio of nineteen hotels worth $120M.
- Successfully expanded portfolio by overseeing development of new 180-room hotel and converting closed restaurant into state-of-the-art conference center, elevating revenue generation opportunities.
- Implemented quarterly new sales training program and streamlined the onboarding process of new Directors of Sales, resulting in improved sales performances and better team cohesion across properties.
Area Sales Leader
Marriott Hotels & Resorts
01.2007 - 01.2009
- Assistant National Sales Director at Disney Resort Destinations National Sales
Director of Sales & Marketing
Double Tree Hotel and Executive Conference Center
01.2004 - 01.2007
Director of National Accounts
Hyatt Hotels & Resorts National Sales Office
01.1999 - 01.2004
- Office-Washington, DC
Education
Bachelor of Science - Hotel, Tour, and Travel Management
Rochester Institute of Technology
Rochester, NY01.1989
Skills
- Customer Service & Success
- Accounts Management
- Business Relationship Management
- Outside Sales
- Direct Sales
- Sales
- Communication skills
- Strategic Planning & Execution
- Sales Support
- Business development
- Account Management
- Sales Optimization
- Sales & Marketing Operations Management
- Sales Management
- Sales Forecasting & Budgeting
- C-Level Collaboration
- Revenue & Profit Growth
Timeline
Task Force Director of Sales & Marketing
Transformation Hospitality Solutions-Various
07.2023 - Current
Director of Sales and Marketing
Pyramid Global – Hilton Philadelphia at Penn’s Landing
06.2023 - 07.2025
Director of Sales and Marketing
Highgate Hotels – Hyatt Regency Bethesda
04.2016 - 05.2023
Regional Director of Sales
Hersha Hospitality Management
07.2013 - 03.2016
Regional Director of Sales and Corporate Director of Sales Performance
B.F. Saul Company
09.2010 - 07.2013
Area Sales Leader
Marriott Hotels & Resorts
01.2007 - 01.2009
Director of Sales & Marketing
Double Tree Hotel and Executive Conference Center
01.2004 - 01.2007
Director of National Accounts
Hyatt Hotels & Resorts National Sales Office
01.1999 - 01.2004
Bachelor of Science - Hotel, Tour, and Travel Management
Rochester Institute of Technology
Personal Information
Title: Director of Sales & Marketing