Joseph Lanza
San Diego,CA
Summary
Strategic Marketing Operations Specialist known for high productivity and efficient task completion. Possess specialized skills in data analysis, campaign management, and CRM systems optimization. Excel using critical thinking, adaptability, and collaborative communication to drive marketing success.
Overview
8
8
years of professional experience
Work History
Marketing/Operations Assistant
Sombrero Mexican food
San Diego, USA
06.2023 - Current
- Developed segmentation strategies for targeted campaigns.
- Developed a successful app-based loyalty program, growing membership from 30k to 100k and boosting customer frequency by 20%, driving higher engagement and repeat business.
- Assisted with budgeting, forecasting and reporting of marketing operations activities.
- Performed A/B testing to assess campaign impact on average ticket size.
- Executed strategic plans for social media content management across multiple channels.
Management/Marketing Intern
Sombrero Mexican food
San Diego, USA
01.2023 - 06.2023
- Completed Franchisee Training Program to learn both front-of-house and back-of-house operations
- Conducted research to identify target customers and develop brand voice
- Researched competitors' marketing strategies and tactics.
- Analyzed market trends to identify potential opportunities.
Multi-Role Restaurant Team Member
Lanza's Italian Restaurant
Tahoe City, USA
08.2016 - 12.2022
- Assisted with daily operations of a family business
- Stepped into any needed role, including server, host, busser, dishwasher, and line cook, to ensure smooth daily operations
- Adapted to a fast-paced environment, quickly addressing staff shortages and high-demand times
- Assisted in opening and closing tasks, inventory management, and maintaining a clean, welcoming atmosphere
GIS Technician
North Tahoe Public Utility District
Carnelian Bay, USA
06.2018 - 09.2018
- Conducted Data Entry and Analysis
- Created ArcGIS Layers by mapping over 3,000 sewer cleanouts and metered water connections
- Performed analysis of raw data using excel to present to senior engineers
- Assisted in the creation of an application used to streamline processes in the field
Education
Bachelor of Science - Business Administration-Management
San Diego State University
San Diego, CA08.2023
Skills
- Visual Storytelling
- Proficient in Adobe Premiere
- Basic Graphic Design Proficiency
- A/B Testing Analysis
- Project Management
- Effective Organization
- Marketing Concepts
- Marketing Principles
- Data Analysis Using Google Analytics
- Search Engine Marketing
- Search Engine Optimization
- Outdoor Marketing Strategies
Volunteer Experience
- Project Mercy Baja Challenge, 2023
- Tahoe Basin Watershed Education Summit Leader, 2016-2018
Timeline
Marketing/Operations Assistant
Sombrero Mexican food
06.2023 - Current
Management/Marketing Intern
Sombrero Mexican food
01.2023 - 06.2023
GIS Technician
North Tahoe Public Utility District
06.2018 - 09.2018
Multi-Role Restaurant Team Member
Lanza's Italian Restaurant
08.2016 - 12.2022
Bachelor of Science - Business Administration-Management
San Diego State University
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