Summary
Overview
Work History
Education
Skills
Certification
Interests
Timeline
Generic
Joseph Marzocco

Joseph Marzocco

Effective Leader | Team Builder | Growth Strategist
Sedalia,CO

Summary

Experienced leader with a track record of building strong teams, developing leaders, and improving business performance. Focused on aligning people, process, and product to drive consistent, measurable results. Known for clear communication, practical problem-solving, and creating accountable, team-oriented cultures. Brings a steady, disciplined approach to execution while helping individuals and organizations perform at a higher level.

Overview

32
32
years of professional experience
3
3
Certifications

Work History

Regional Sales Manager

AWP Safety
03.2025 - 03.2026
  • Provide exceptional leadership throughout the M&A process while adjusting to a new role.
  • Develop effective market analysis and business development strategy.
  • Collaborate with the Operations Team to forecast the business.
  • Work with the support group to build a high-performing team.
  • Assist and facilitate M&A team based transition.
  • Organized and conduct regular sales meetings, providing actionable updates on market trends, competitor analysis, and new market opportunities.
  • Maintain & expand customer relationships to enhance the market portfolio.

Vice President of Operations

Integrity Corps
09.2022 - 03.2025
  • Applied excellent problem-solving, process development, and strategic implementation skills to lead and support all areas of operations.
  • Supported Executive Team in reviewing, identifying and prioritizing strategic initiatives.
  • Set clear goals to monitor targets and offered real-time input on performance and motivation.
  • Established performance goals for department and outlined processes for achievement.
  • Evaluated product development strategies and prepared alternative approaches to goal achievement.
  • Supported project management team for optimal performance.
  • Identified opportunities to improve business process flows and productivity.
  • Strategically coordinated operations according to objectives and capabilities, effectively allocating resources to meet demands

Director of Business Development

Integrity Corps
01.2022 - 03.2022
  • Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Negotiated, prepared, and signed contracts with clients.
  • Led change and transformation across business areas to deliver benefits and align company resources.
  • Communicated directly with customers and partners to build strong business networks and relationships.
  • Implemented creative sales training techniques for new and existing staff to increase revenue and overall success.
  • Translated customer needs into solution requirements using powerful value propositions and negotiation skills.

Executive General Manager

Integrity Traffic
12.2020 - 03.2022
  • Maximized profits through effective cost control, staff scheduling, inventory management and ordering.
  • Chaired weekly meetings with executive leadership to identify opportunities for improvement, establish milestones, and tailor products to individual markets.
  • Designed modern employee recognition program which boosted productivity and improved morale.
  • Analyzed sales statistics to properly forecast, schedule and control labor costs.
  • Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
  • Created motivated and positive environment to inspire employees and make customers feel welcome.
  • Assisted customers with complaints and general inquiries.

Director of Sales and Marketing

Integrity Fundraising
10.2016 - 11.2020
  • 2017, 2018, & 2019 top selling dealership in the nation.
  • Trained all new sales representatives on sales strategies and processes.
  • Built relationships with customers and community to establish long-term business growth.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Forecasted sales of $5.3mm and set successful strategy to achieve 105% of objective.
  • Coordinated staff sales meetings to discuss developmental strategy, best practices and process improvements.
  • Completed full redesigns of existing websites to improve navigation, enhance visuals and strengthen search engine rankings.
  • Designed advertisements, trade show banners and signage from concept through completion.

Regional Director of Sales

Holiday Retirement
03.2013 - 07.2016
  • Coordinated full sales operations within assigned region.
  • Managed sales team of 120 employees.
  • Developed accurate sales forecasts by analyzing sales feedback and wrote reports for senior leadership.
  • Streamlined sales processes, optimizing employee output and enhancing overall daily productivity.
  • Communicated regularly with territory, regional and strategic managers for daily support and strategic planning for accounts.
  • Maintained extensive knowledge of competitors offerings and presence in assigned territory.
  • Introduced higher standards for customer service and increased efficiency by streamlining operations.
  • Collaborated with media representatives to optimize coverage of special events.
  • Boosted sales numbers with proactive account servicing and diligent relationship-building.

District Manager

Bally Total Fitness
11.2010 - 03.2013
  • Managed multiple clubs in 9 separate Bally locations covering the entire state of Colorado.
  • Interviewed, hired, mentored and developed club managers via verbal and written coaching using the S.M.A.R.T. system and individual development plans.
  • Adjusted management to meet district profit and loss statements.
  • Partnered with Club Managers to develop and execute viable business plans based on set budgets and existing training staff.
  • Assured all club forms and documents met Bally corporate requirements.
  • Conducted payroll, operational and sales audits of each club.
  • Ensured Colorado district nutritional supplements and other items were marketed and sold effectively.
  • Managed the Colorado District to 3rd and 2nd place in West Division for total revenue generated in first two months in position.
  • Presented with Performance Award in January for being 1st in South West Region in measurable performance.

Area Fitness Manager

Bally Total Fitness
12.2009 - 10.2010
  • Managed 9 separate locations; responsible for the personal training program for entire state of Colorado.
  • Interviewed, hired and trained Club Fitness Managers.
  • Developed Colorado Market Personal Trainers via an Internal Personal Training Fundamentals Program.
  • Worked with Club Fitness Managers to develop and execute viable business plans based on allocated budgets and existing training staff.
  • Conducted operations and payroll audits of each club.
  • Managed Colorado market from an underperforming state of 70% of sales quota to 105% resulting in a promotion District Manager.
  • Improved Market annual performance from bottom third of 30 Districts to 4th in the Nation and 1st in West Division in total budgeted revenue.

Fitness Manager

Bally Total Fitness
06.2007 - 12.2009
  • Generated personal training revenue and profitability including taking an underperforming New York club from 50% to a consistently top performing club exceeding 100% of projected revenue; finished 3rd in Nation with $102,000 in total sales for the month.
  • Lead an underperforming Colorado club from 70% to over 100% projected revenue becoming the top performing club in Colorado in 2009.
  • Responsible for all PT operations in the club including achieving monthly revenue goals of $80,000 for PT.
  • Services and Retail Nutrition Products.
  • Hired and maintained staff, conducted interviews, defined employee expectations as well as mentored and developed trainers.
  • Adhered to all company telephone prospecting procedures, oversaw the development and distribution of all leads, managed floor prospecting, managed new member first workouts, and organized special events.
  • Implemented all personal training procedures and the use of essential forms for operations, inspected and verified all time logs, trainer redemptions, and master appointment book.
  • Maintained cash flow report, audits and authorized payroll.

Senior Loan Officer / Operations Manager

Mortgage One
01.2004 - 06.2007
  • Hired and developed back office and sales positions.
  • Developed management protocol as well as sales staff.
  • Obtained new clients via telephone prospecting, internet leads, referrals, and networking.
  • Brokered commercial as well as residential loans with institutions such as Washington Mutual, Green Point, Wells Fargo, Citibank, Chase.
  • Developed and maintained relationships with local real estate agents
  • Submitted loan applications to underwriter for verification and recommendations

Senior Project Manager

DataWorx Communications
10.2001 - 01.2004
  • Managed telecommunication multi-million dollar infrastructure projects.
  • Responsible for selecting and supervising as many as 85 technicians on a daily basis.
  • Managed project timeline projections as well as man-hour and material budget projections.
  • Designed and implemented infrastructure solutions and consulted for clients when needed.
  • Clients included Garban Intercapital, Goldman Sachs, Lehman Brothers, Reuters, Cardinal Health.
  • Recipient of the MVP Award (Peer / Management chosen) in 2002 for returning the Garban Intercapital, post 9-11 project, back on track and profitable after taking over for prior PM '99 - '01:

Financial Services Representative

Ladenburg Thalmann
01.1998 - 10.2001
  • Built and deepened productive relationships with prospective and competitive customers to drive sustained growth.
  • Worked with clients to develop financial planning strategies and solutions through evaluation of finances.
  • Developed and delivered financial presentations to drive client engagement.
  • Advised clients on favorable investment opportunities to meet established financial goals.
  • Managed client financial portfolios to minimize risk and optimize returns.

General Foreman

CableWorx
09.1994 - 12.1997
  • Worked alongside team to accomplish work goals according to schedule.
  • Ordered necessary supplies and materials required for installation of new work and remodeling of existing systems.
  • Delivered project updates to superintendent and detailed issues that could halt work progress.
  • Prepared daily time cards and assisted in preparation of estimates and scope of work statements.
  • Reviewed blueprints, specifications and drawings to fully understand project scope ahead of time.
  • Performed job safety analysis on daily basis to mitigate risks for all workers and visitors to job sites.
  • Liaised between field engineers and trade workers align construction projects with drawings and specifications.
  • Completed final walk throughs at job sites to close out projects.

Education

Associate of Science - Psychology

Arapahoe Community College
Littleton, CO
05.2001 -

Psychology

Phi Theta Kappa Honor Society
Littleton, CO
05.2001 -

Skills

  • Leadership & Team Development
  • Coaching & Mentoring
  • Communication & Alignment
  • Applied AI Strategy
  • P&L Ownership & Performance
  • Business Development & Growth Strategy
  • Operational Excellence & Process Improvement
  • Accountability & Performance Management
  • Strategic Planning & Execution
  • Territory & Market Management

Certification

Series 7 / Series 63 Licenses

Interests

Family

Faith

Fitness

Skiing & SnowboardingSnowboarding

Racing

Learning to play the guitar

Mountaineering; I have submitted 34 of Colorado's highest 52 Peaks of 14k feet

Timeline

Regional Sales Manager

AWP Safety
03.2025 - 03.2026

Vice President of Operations

Integrity Corps
09.2022 - 03.2025

Director of Business Development

Integrity Corps
01.2022 - 03.2022

Executive General Manager

Integrity Traffic
12.2020 - 03.2022

Director of Sales and Marketing

Integrity Fundraising
10.2016 - 11.2020

Regional Director of Sales

Holiday Retirement
03.2013 - 07.2016

District Manager

Bally Total Fitness
11.2010 - 03.2013

Area Fitness Manager

Bally Total Fitness
12.2009 - 10.2010

Fitness Manager

Bally Total Fitness
06.2007 - 12.2009

AAAI/ISMA Certified Trainer

06-2007
NYS Real Estate License
06-2004

Senior Loan Officer / Operations Manager

Mortgage One
01.2004 - 06.2007

Senior Project Manager

DataWorx Communications
10.2001 - 01.2004

Associate of Science - Psychology

Arapahoe Community College
05.2001 -

Psychology

Phi Theta Kappa Honor Society
05.2001 -
Series 7 / Series 63 Licenses
01-1999

Financial Services Representative

Ladenburg Thalmann
01.1998 - 10.2001

General Foreman

CableWorx
09.1994 - 12.1997
Joseph MarzoccoEffective Leader | Team Builder | Growth Strategist