Family
Faith
Fitness
Skiing & SnowboardingSnowboarding
Racing
Learning to play the guitar
Mountaineering; I have submitted 34 of Colorado's highest 52 Peaks of 14k feet
Joseph Marzocco
Effective Leader | Team Builder | Growth Strategist
Sedalia,CO
Summary
Experienced leader with a track record of building strong teams, developing leaders, and improving business performance. Focused on aligning people, process, and product to drive consistent, measurable results. Known for clear communication, practical problem-solving, and creating accountable, team-oriented cultures. Brings a steady, disciplined approach to execution while helping individuals and organizations perform at a higher level.
Overview
32
32
years of professional experience
3
3
Certifications
Work History
Regional Sales Manager
AWP Safety
Denver, CO
03.2025 - 03.2026
- Provide exceptional leadership throughout the M&A process while adjusting to a new role.
- Develop effective market analysis and business development strategy.
- Collaborate with the Operations Team to forecast the business.
- Work with the support group to build a high-performing team.
- Assist and facilitate M&A team based transition.
- Organized and conduct regular sales meetings, providing actionable updates on market trends, competitor analysis, and new market opportunities.
- Maintain & expand customer relationships to enhance the market portfolio.
Vice President of Operations
Integrity Corps
Greenwood Village, CO
09.2022 - 03.2025
- Applied excellent problem-solving, process development, and strategic implementation skills to lead and support all areas of operations.
- Supported Executive Team in reviewing, identifying and prioritizing strategic initiatives.
- Set clear goals to monitor targets and offered real-time input on performance and motivation.
- Established performance goals for department and outlined processes for achievement.
- Evaluated product development strategies and prepared alternative approaches to goal achievement.
- Supported project management team for optimal performance.
- Identified opportunities to improve business process flows and productivity.
- Strategically coordinated operations according to objectives and capabilities, effectively allocating resources to meet demands
Director of Business Development
Integrity Corps
Greenwood Village, CO
01.2022 - 03.2022
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Negotiated, prepared, and signed contracts with clients.
- Led change and transformation across business areas to deliver benefits and align company resources.
- Communicated directly with customers and partners to build strong business networks and relationships.
- Implemented creative sales training techniques for new and existing staff to increase revenue and overall success.
- Translated customer needs into solution requirements using powerful value propositions and negotiation skills.
Executive General Manager
Integrity Traffic
Commerce City, CO
12.2020 - 03.2022
- Maximized profits through effective cost control, staff scheduling, inventory management and ordering.
- Chaired weekly meetings with executive leadership to identify opportunities for improvement, establish milestones, and tailor products to individual markets.
- Designed modern employee recognition program which boosted productivity and improved morale.
- Analyzed sales statistics to properly forecast, schedule and control labor costs.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Created motivated and positive environment to inspire employees and make customers feel welcome.
- Assisted customers with complaints and general inquiries.
Director of Sales and Marketing
Integrity Fundraising
Castle Rock, CO
10.2016 - 11.2020
- 2017, 2018, & 2019 top selling dealership in the nation.
- Trained all new sales representatives on sales strategies and processes.
- Built relationships with customers and community to establish long-term business growth.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Forecasted sales of $5.3mm and set successful strategy to achieve 105% of objective.
- Coordinated staff sales meetings to discuss developmental strategy, best practices and process improvements.
- Completed full redesigns of existing websites to improve navigation, enhance visuals and strengthen search engine rankings.
- Designed advertisements, trade show banners and signage from concept through completion.
Regional Director of Sales
Holiday Retirement
Denver, CO
03.2013 - 07.2016
- Coordinated full sales operations within assigned region.
- Managed sales team of 120 employees.
- Developed accurate sales forecasts by analyzing sales feedback and wrote reports for senior leadership.
- Streamlined sales processes, optimizing employee output and enhancing overall daily productivity.
- Communicated regularly with territory, regional and strategic managers for daily support and strategic planning for accounts.
- Maintained extensive knowledge of competitors offerings and presence in assigned territory.
- Introduced higher standards for customer service and increased efficiency by streamlining operations.
- Collaborated with media representatives to optimize coverage of special events.
- Boosted sales numbers with proactive account servicing and diligent relationship-building.
District Manager
Bally Total Fitness
Englewood, CO
11.2010 - 03.2013
- Managed multiple clubs in 9 separate Bally locations covering the entire state of Colorado.
- Interviewed, hired, mentored and developed club managers via verbal and written coaching using the S.M.A.R.T. system and individual development plans.
- Adjusted management to meet district profit and loss statements.
- Partnered with Club Managers to develop and execute viable business plans based on set budgets and existing training staff.
- Assured all club forms and documents met Bally corporate requirements.
- Conducted payroll, operational and sales audits of each club.
- Ensured Colorado district nutritional supplements and other items were marketed and sold effectively.
- Managed the Colorado District to 3rd and 2nd place in West Division for total revenue generated in first two months in position.
- Presented with Performance Award in January for being 1st in South West Region in measurable performance.
Area Fitness Manager
Bally Total Fitness
Englewood, CO
12.2009 - 10.2010
- Managed 9 separate locations; responsible for the personal training program for entire state of Colorado.
- Interviewed, hired and trained Club Fitness Managers.
- Developed Colorado Market Personal Trainers via an Internal Personal Training Fundamentals Program.
- Worked with Club Fitness Managers to develop and execute viable business plans based on allocated budgets and existing training staff.
- Conducted operations and payroll audits of each club.
- Managed Colorado market from an underperforming state of 70% of sales quota to 105% resulting in a promotion District Manager.
- Improved Market annual performance from bottom third of 30 Districts to 4th in the Nation and 1st in West Division in total budgeted revenue.
Fitness Manager
Bally Total Fitness
Lake Grove, NY
06.2007 - 12.2009
- Generated personal training revenue and profitability including taking an underperforming New York club from 50% to a consistently top performing club exceeding 100% of projected revenue; finished 3rd in Nation with $102,000 in total sales for the month.
- Lead an underperforming Colorado club from 70% to over 100% projected revenue becoming the top performing club in Colorado in 2009.
- Responsible for all PT operations in the club including achieving monthly revenue goals of $80,000 for PT.
- Services and Retail Nutrition Products.
- Hired and maintained staff, conducted interviews, defined employee expectations as well as mentored and developed trainers.
- Adhered to all company telephone prospecting procedures, oversaw the development and distribution of all leads, managed floor prospecting, managed new member first workouts, and organized special events.
- Implemented all personal training procedures and the use of essential forms for operations, inspected and verified all time logs, trainer redemptions, and master appointment book.
- Maintained cash flow report, audits and authorized payroll.
Senior Loan Officer / Operations Manager
Mortgage One
West Babylon, NY
01.2004 - 06.2007
- Hired and developed back office and sales positions.
- Developed management protocol as well as sales staff.
- Obtained new clients via telephone prospecting, internet leads, referrals, and networking.
- Brokered commercial as well as residential loans with institutions such as Washington Mutual, Green Point, Wells Fargo, Citibank, Chase.
- Developed and maintained relationships with local real estate agents
- Submitted loan applications to underwriter for verification and recommendations
Senior Project Manager
DataWorx Communications
Jersey City, NJ
10.2001 - 01.2004
- Managed telecommunication multi-million dollar infrastructure projects.
- Responsible for selecting and supervising as many as 85 technicians on a daily basis.
- Managed project timeline projections as well as man-hour and material budget projections.
- Designed and implemented infrastructure solutions and consulted for clients when needed.
- Clients included Garban Intercapital, Goldman Sachs, Lehman Brothers, Reuters, Cardinal Health.
- Recipient of the MVP Award (Peer / Management chosen) in 2002 for returning the Garban Intercapital, post 9-11 project, back on track and profitable after taking over for prior PM '99 - '01:
Financial Services Representative
Ladenburg Thalmann
Bethpage, NY
01.1998 - 10.2001
- Built and deepened productive relationships with prospective and competitive customers to drive sustained growth.
- Worked with clients to develop financial planning strategies and solutions through evaluation of finances.
- Developed and delivered financial presentations to drive client engagement.
- Advised clients on favorable investment opportunities to meet established financial goals.
- Managed client financial portfolios to minimize risk and optimize returns.
General Foreman
CableWorx
New York, NY
09.1994 - 12.1997
- Worked alongside team to accomplish work goals according to schedule.
- Ordered necessary supplies and materials required for installation of new work and remodeling of existing systems.
- Delivered project updates to superintendent and detailed issues that could halt work progress.
- Prepared daily time cards and assisted in preparation of estimates and scope of work statements.
- Reviewed blueprints, specifications and drawings to fully understand project scope ahead of time.
- Performed job safety analysis on daily basis to mitigate risks for all workers and visitors to job sites.
- Liaised between field engineers and trade workers align construction projects with drawings and specifications.
- Completed final walk throughs at job sites to close out projects.
Education
Associate of Science - Psychology
Arapahoe Community College
Littleton, CO 05.2001 -
Psychology
Phi Theta Kappa Honor Society
Littleton, CO 05.2001 -
Skills
- Leadership & Team Development
- Coaching & Mentoring
- Communication & Alignment
- Applied AI Strategy
- P&L Ownership & Performance
- Business Development & Growth Strategy
- Operational Excellence & Process Improvement
- Accountability & Performance Management
- Strategic Planning & Execution
- Territory & Market Management
Certification
Series 7 / Series 63 Licenses
Interests
Timeline
Regional Sales Manager
AWP Safety
03.2025 - 03.2026
Vice President of Operations
Integrity Corps
09.2022 - 03.2025
Director of Business Development
Integrity Corps
01.2022 - 03.2022
Executive General Manager
Integrity Traffic
12.2020 - 03.2022
Director of Sales and Marketing
Integrity Fundraising
10.2016 - 11.2020
Regional Director of Sales
Holiday Retirement
03.2013 - 07.2016
District Manager
Bally Total Fitness
11.2010 - 03.2013
Area Fitness Manager
Bally Total Fitness
12.2009 - 10.2010
Fitness Manager
Bally Total Fitness
06.2007 - 12.2009
AAAI/ISMA Certified Trainer
06-2007
NYS Real Estate License
06-2004
Senior Loan Officer / Operations Manager
Mortgage One
01.2004 - 06.2007
Senior Project Manager
DataWorx Communications
10.2001 - 01.2004
Associate of Science - Psychology
Arapahoe Community College
05.2001 -
Psychology
Phi Theta Kappa Honor Society
05.2001 -
Series 7 / Series 63 Licenses
01-1999
Financial Services Representative
Ladenburg Thalmann
01.1998 - 10.2001
General Foreman
CableWorx
09.1994 - 12.1997