Family
Faith
Fitness
Skiing & SnowboardingSnowboarding
Racing
Learning to play the guitar
Mountaineering; I have submitted 34 of Colorado's highest 52 Peaks of 14k feet
Joseph Marzocco
Effective Leader | Team Builder | Growth Strategist
Sedalia,CO
Summary
Experienced leader with a track record of building strong teams, developing leaders, and improving business performance. Focused on aligning people, process, and product to drive consistent, measurable results. Known for clear communication, practical problem-solving, and creating accountable, team-oriented cultures. Brings a steady, disciplined approach to execution while helping individuals and organizations perform at a higher level.
Overview
32
32
years of professional experience
3
3
Certifications
Work History
Regional Sales Manager
AWP Safety
03.2025 - 03.2026
- Provide exceptional leadership throughout the M&A process while adjusting to a new role.
- Develop effective market analysis and business development strategy.
- Collaborate with the Operations Team to forecast the business.
- Work with the support group to build a high-performing team.
- Assist and facilitate M&A team based transition.
- Organized and conduct regular sales meetings, providing actionable updates on market trends, competitor analysis, and new market opportunities.
- Maintain & expand customer relationships to enhance the market portfolio.
Vice President of Operations
Integrity Corps
09.2022 - 03.2025
- Applied excellent problem-solving, process development, and strategic implementation skills to lead and support all areas of operations.
- Supported Executive Team in reviewing, identifying and prioritizing strategic initiatives.
- Set clear goals to monitor targets and offered real-time input on performance and motivation.
- Established performance goals for department and outlined processes for achievement.
- Evaluated product development strategies and prepared alternative approaches to goal achievement.
- Supported project management team for optimal performance.
- Identified opportunities to improve business process flows and productivity.
- Strategically coordinated operations according to objectives and capabilities, effectively allocating resources to meet demands
Director of Business Development
Integrity Corps
01.2022 - 03.2022
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Negotiated, prepared, and signed contracts with clients.
- Led change and transformation across business areas to deliver benefits and align company resources.
- Communicated directly with customers and partners to build strong business networks and relationships.
- Implemented creative sales training techniques for new and existing staff to increase revenue and overall success.
- Translated customer needs into solution requirements using powerful value propositions and negotiation skills.
Executive General Manager
Integrity Traffic
12.2020 - 03.2022
- Maximized profits through effective cost control, staff scheduling, inventory management and ordering.
- Chaired weekly meetings with executive leadership to identify opportunities for improvement, establish milestones, and tailor products to individual markets.
- Designed modern employee recognition program which boosted productivity and improved morale.
- Analyzed sales statistics to properly forecast, schedule and control labor costs.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Created motivated and positive environment to inspire employees and make customers feel welcome.
- Assisted customers with complaints and general inquiries.
Director of Sales and Marketing
Integrity Fundraising
10.2016 - 11.2020
- 2017, 2018, & 2019 top selling dealership in the nation.
- Trained all new sales representatives on sales strategies and processes.
- Built relationships with customers and community to establish long-term business growth.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Forecasted sales of $5.3mm and set successful strategy to achieve 105% of objective.
- Coordinated staff sales meetings to discuss developmental strategy, best practices and process improvements.
- Completed full redesigns of existing websites to improve navigation, enhance visuals and strengthen search engine rankings.
- Designed advertisements, trade show banners and signage from concept through completion.
Regional Director of Sales
Holiday Retirement
03.2013 - 07.2016
- Coordinated full sales operations within assigned region.
- Managed sales team of 120 employees.
- Developed accurate sales forecasts by analyzing sales feedback and wrote reports for senior leadership.
- Streamlined sales processes, optimizing employee output and enhancing overall daily productivity.
- Communicated regularly with territory, regional and strategic managers for daily support and strategic planning for accounts.
- Maintained extensive knowledge of competitors offerings and presence in assigned territory.
- Introduced higher standards for customer service and increased efficiency by streamlining operations.
- Collaborated with media representatives to optimize coverage of special events.
- Boosted sales numbers with proactive account servicing and diligent relationship-building.
District Manager
Bally Total Fitness
11.2010 - 03.2013
- Managed multiple clubs in 9 separate Bally locations covering the entire state of Colorado.
- Interviewed, hired, mentored and developed club managers via verbal and written coaching using the S.M.A.R.T. system and individual development plans.
- Adjusted management to meet district profit and loss statements.
- Partnered with Club Managers to develop and execute viable business plans based on set budgets and existing training staff.
- Assured all club forms and documents met Bally corporate requirements.
- Conducted payroll, operational and sales audits of each club.
- Ensured Colorado district nutritional supplements and other items were marketed and sold effectively.
- Managed the Colorado District to 3rd and 2nd place in West Division for total revenue generated in first two months in position.
- Presented with Performance Award in January for being 1st in South West Region in measurable performance.
Area Fitness Manager
Bally Total Fitness
12.2009 - 10.2010
- Managed 9 separate locations; responsible for the personal training program for entire state of Colorado.
- Interviewed, hired and trained Club Fitness Managers.
- Developed Colorado Market Personal Trainers via an Internal Personal Training Fundamentals Program.
- Worked with Club Fitness Managers to develop and execute viable business plans based on allocated budgets and existing training staff.
- Conducted operations and payroll audits of each club.
- Managed Colorado market from an underperforming state of 70% of sales quota to 105% resulting in a promotion District Manager.
- Improved Market annual performance from bottom third of 30 Districts to 4th in the Nation and 1st in West Division in total budgeted revenue.
Fitness Manager
Bally Total Fitness
06.2007 - 12.2009
- Generated personal training revenue and profitability including taking an underperforming New York club from 50% to a consistently top performing club exceeding 100% of projected revenue; finished 3rd in Nation with $102,000 in total sales for the month.
- Lead an underperforming Colorado club from 70% to over 100% projected revenue becoming the top performing club in Colorado in 2009.
- Responsible for all PT operations in the club including achieving monthly revenue goals of $80,000 for PT.
- Services and Retail Nutrition Products.
- Hired and maintained staff, conducted interviews, defined employee expectations as well as mentored and developed trainers.
- Adhered to all company telephone prospecting procedures, oversaw the development and distribution of all leads, managed floor prospecting, managed new member first workouts, and organized special events.
- Implemented all personal training procedures and the use of essential forms for operations, inspected and verified all time logs, trainer redemptions, and master appointment book.
- Maintained cash flow report, audits and authorized payroll.
Senior Loan Officer / Operations Manager
Mortgage One
01.2004 - 06.2007
- Hired and developed back office and sales positions.
- Developed management protocol as well as sales staff.
- Obtained new clients via telephone prospecting, internet leads, referrals, and networking.
- Brokered commercial as well as residential loans with institutions such as Washington Mutual, Green Point, Wells Fargo, Citibank, Chase.
- Developed and maintained relationships with local real estate agents
- Submitted loan applications to underwriter for verification and recommendations
Senior Project Manager
DataWorx Communications
10.2001 - 01.2004
- Managed telecommunication multi-million dollar infrastructure projects.
- Responsible for selecting and supervising as many as 85 technicians on a daily basis.
- Managed project timeline projections as well as man-hour and material budget projections.
- Designed and implemented infrastructure solutions and consulted for clients when needed.
- Clients included Garban Intercapital, Goldman Sachs, Lehman Brothers, Reuters, Cardinal Health.
- Recipient of the MVP Award (Peer / Management chosen) in 2002 for returning the Garban Intercapital, post 9-11 project, back on track and profitable after taking over for prior PM '99 - '01:
Financial Services Representative
Ladenburg Thalmann
01.1998 - 10.2001
- Built and deepened productive relationships with prospective and competitive customers to drive sustained growth.
- Worked with clients to develop financial planning strategies and solutions through evaluation of finances.
- Developed and delivered financial presentations to drive client engagement.
- Advised clients on favorable investment opportunities to meet established financial goals.
- Managed client financial portfolios to minimize risk and optimize returns.
General Foreman
CableWorx
09.1994 - 12.1997
- Worked alongside team to accomplish work goals according to schedule.
- Ordered necessary supplies and materials required for installation of new work and remodeling of existing systems.
- Delivered project updates to superintendent and detailed issues that could halt work progress.
- Prepared daily time cards and assisted in preparation of estimates and scope of work statements.
- Reviewed blueprints, specifications and drawings to fully understand project scope ahead of time.
- Performed job safety analysis on daily basis to mitigate risks for all workers and visitors to job sites.
- Liaised between field engineers and trade workers align construction projects with drawings and specifications.
- Completed final walk throughs at job sites to close out projects.
Education
Associate of Science - Psychology
Arapahoe Community College
Littleton, CO 05.2001 -
Psychology
Phi Theta Kappa Honor Society
Littleton, CO 05.2001 -
Skills
- Leadership & Team Development
- Coaching & Mentoring
- Communication & Alignment
- Applied AI Strategy
- P&L Ownership & Performance
- Business Development & Growth Strategy
- Operational Excellence & Process Improvement
- Accountability & Performance Management
- Strategic Planning & Execution
- Territory & Market Management
Certification
Series 7 / Series 63 Licenses
Interests
Timeline
Regional Sales Manager
AWP Safety
03.2025 - 03.2026
Vice President of Operations
Integrity Corps
09.2022 - 03.2025
Director of Business Development
Integrity Corps
01.2022 - 03.2022
Executive General Manager
Integrity Traffic
12.2020 - 03.2022
Director of Sales and Marketing
Integrity Fundraising
10.2016 - 11.2020
Regional Director of Sales
Holiday Retirement
03.2013 - 07.2016
District Manager
Bally Total Fitness
11.2010 - 03.2013
Area Fitness Manager
Bally Total Fitness
12.2009 - 10.2010
Fitness Manager
Bally Total Fitness
06.2007 - 12.2009
AAAI/ISMA Certified Trainer
06-2007
NYS Real Estate License
06-2004
Senior Loan Officer / Operations Manager
Mortgage One
01.2004 - 06.2007
Senior Project Manager
DataWorx Communications
10.2001 - 01.2004
Associate of Science - Psychology
Arapahoe Community College
05.2001 -
Psychology
Phi Theta Kappa Honor Society
05.2001 -
Series 7 / Series 63 Licenses
01-1999
Financial Services Representative
Ladenburg Thalmann
01.1998 - 10.2001
General Foreman
CableWorx
09.1994 - 12.1997