Joseph Paulsen
Dallas,TX
Overview
7
7
years of professional experience
Work History
Division Manager - Retail Package
Southern Glazer's Wine & Spirits
10.2023 - Current
- Fostered the overall direction of a sales team responsible for over $40 million annually
- Fueled revenue growth of over 6%, several basis points greater than the category average
- Execute and manage a $200K sales programming budget
- Led multiple presentations and trainings for over 75 participants
National Spirits Specialist - Retail Package
E.&J. Gallo Winery
08.2022 - 10.2023
- Trained and developed over 100 distributor salespeople
- Conducted business in over 500 unique customer accounts, averaging 2.5 new points of distribution sold per visit
- Executed and worked with our local distributor network in 29 state markets in both on/off-premise channels
Area Sales Manager - Retail Package
Southern Glazer's Wine & Sprits
07.2020 - 07.2022
- Area consisted of 200 customers and an annual net revenue of $7.5 million dollars including national & independent customers
- Performed the role of "Key Account Manager" for numerous customers
- Engaged with and applied Tableau & syndicated data at a proficient level
- Ignited a team of four sales consultants at a high level resulting in an increase of team's sales by 18% on an independent/independent chain basis
Sales Consultant - Retail
Southern Glazer's Wine & Spirits
01.2019 - 07.2020
- Mastered two different territories including 12 customer accounts covering 5 chains and a combined yearly revenue of 2 million dollars
- Grew the first territory's revenue by 6.4%
- Posted a total revenue growth of 9.8% and volume growth of 8.3% in the second and latest territory
eCommerce Marketing Intern
Danco, Inc. (NCH Corporation)
05.2018 - 12.2018
- Championed the digital launch of a re-branded product line by launching a new website and e-commerce strategy
- Responsible for the management of all brand-specific social media platforms and accounts
Camp Director
City of Southlake
03.2017 - 08.2017
- Responsible for the overall direction of the city's day camp, "Camp Mania"
- Facilitated day-to-day operations by governing 110+ campers and up to 20 employees a day
- Budgeted and coordinated travel and entertainment for 100+ campers
- Experienced in vendor management
Education
BBA - Marketing - 3.6/4.0 GPA
University of Oklahoma
Norman, OKAccomplishments
Certifications
- Certified Specialist of Spirits (CSS) and top score in its preparation class
- WSET II Wines and Spirits & WSET II Spirits
Recognitions
- Recipient of SGWS Central Region's exclusively selected, New Leader Program's "MVP" award
- OU President 's Honor Roll (4.0 GPA) for Spring 2017
- OU Price College of Business, Dean's Honor Roll for Spring 2017 & 2018
Timeline
Division Manager - Retail Package
Southern Glazer's Wine & Spirits
10.2023 - Current
National Spirits Specialist - Retail Package
E.&J. Gallo Winery
08.2022 - 10.2023
Area Sales Manager - Retail Package
Southern Glazer's Wine & Sprits
07.2020 - 07.2022
Sales Consultant - Retail
Southern Glazer's Wine & Spirits
01.2019 - 07.2020
eCommerce Marketing Intern
Danco, Inc. (NCH Corporation)
05.2018 - 12.2018
Camp Director
City of Southlake
03.2017 - 08.2017
BBA - Marketing - 3.6/4.0 GPA
University of Oklahoma