Joseph Joshua Kojian
Pasadena,California
Summary
Sociology graduate with a solid foundation in research methodology and consumer behavior analysis. Built and sustained a profitable vintage apparel business for 10+ years, completing over 1,000 sales through market research, pricing strategy, and trend forecasting. Proficient in Excel and experienced in organizing and interpreting sales and inventory data to guide decisions. Strong communicator with proven ability to translate observations about consumer behavior into practical business strategies. Excited to grow into a market research or consumer insights role applying both academic training and entrepreneurial experience.
Overview
12
12
years of professional experience
Work History
Sales Associate
Moblee
03.2024 - Current
- Generate qualified leads by identifying potential clients, initiating outreach, and presenting Moblee’s mobile advertising services as a high-impact alternative to traditional marketing.
Independent Clothing & Apparel Sales
Self-employeed
01.2014 - Current
- Sourced and curated 1,000+ vintage apparel pieces through thrift stores, estate sales, and online platforms, leveraging 10 years of expertise to identify high-demand items.
- Analyzed resale data and social trends (eBay, Grailed, Depop, etc.) to forecast demand and guide sourcing and pricing strategies.
- Created and optimized product listings with photography, measurements, and competitive pricing experiments; improved visibility and conversion rates.
- Tracked inventory and pricing performance across five marketplaces using Excel and AI-driven tools to inform purchasing and sales strategy.
- Sustained profitability for 10 years by combining market research, consumer insights, and end-to-end operations management.
Event Assistant & Vendor Support
Old Town Flea Market
12.2022 - 08.2024
- Assisted with vendor setup and takedown, provided general event support and handyman tasks, coordinated vendor placement, and ensured smooth operations.
Remote Administrative Assistant
Drtohelp.com
09.2020 - 03.2023
- Supported daily telemedicine operations by managing digital records, reviewing medical submissions, and coordinating communication between patients and providers.
Sales Associate
Men’s Wearhouse
12.2019 - 03.2020
- Assisted customers with suit selection and custom fittings, provided tailored style recommendations, and organized backroom inventory by size, color, and style code.
Education
B.A. - Sociology
University of California, Santa Barbara
03.2023
A.A. - Social and Behavioral Sciences & Humanities
Pasadena City College
06.2020
Skills
- Proficient in AI Utilization
- Social Media Analytics & Trend Forecasting
- Survey Design
- Ethnographic Interviews & Qualitative Content Analysis
- Microsoft Office (Excel, PowerPoint, Word)
- Adobe Lightroom
- Bilingual in English & Armenian
Affiliations
UCSB Armenian Students Association
Social Chair
Organized 15+ cultural and social events, booked venues, secured partnerships, and led social media outreach and recruitment efforts. resulting i20% increase in membership for a 50+ member community.
Tau Sigma National Honor Society
Member
Initiated as a member of the Academic Honor Society recognizing academic excellence among transfer students.
Timeline
Sales Associate
Moblee
03.2024 - Current
Event Assistant & Vendor Support
Old Town Flea Market
12.2022 - 08.2024
Remote Administrative Assistant
Drtohelp.com
09.2020 - 03.2023
Sales Associate
Men’s Wearhouse
12.2019 - 03.2020
Independent Clothing & Apparel Sales
Self-employeed
01.2014 - Current
A.A. - Social and Behavioral Sciences & Humanities
Pasadena City College
B.A. - Sociology
University of California, Santa Barbara