Josh Cantwell
Knoxville,TN
Summary
National Marketing Award Winner with 21+ years of successful experience elevating businesses and brands into market leaders throughout all realms of industry. Developed and executed marketing plans for over 1,000 different business partners including some of the most prestigious in my area. A versatile creative professional who has seen it all and with expertise in all aspects of successful marketing, advertising, planning, public relations, event planning, budgeting, operations, management, hiring, and sales.
Overview
22
22
years of professional experience
Work History
MULTI-MEDIA SENIOR MARKETING MANAGER
Cumulus Media/WIVK 107.7, The Sports Animal 99.1, Newstalk 98.7 FM
Knoxville, TN
09.2022 - Current
- Identified, customized, and implemented comprehensive marketing and creative strategies for 300+ companies, enhancing visibility and profile of each business's marketing needs.
- Assisted partners in developing multi-channel marketing and advertising campaigns across radio, TV, digital, billboard, and print, addressing diverse internal partner needs.
- Drove partners' success in helping manage their needs while achieving astronomical success and becoming a market leader in leading radio, event, and digital marketing within my own organization.
- Spearheaded special events, including custom promotions and charity fundraisers, to elevate visibility for partnering businesses.
- Annually acquired $1.5 million in Revenue, performed 500+ in-person meetings, and at least 250+ presentations.
- Top 2 in New Local Partnership Revenues in each year of 2022-Present.
- Grew Partnership Revenues by 152% over the course of 3+ years through the current date.
DIRECTOR OF RECRUITMENT
Your Home Sold Guaranteed Realty
Knoxville, TN
08.2021 - 08.2022
- Executed recruitment strategies for full outside sales agent/realtor team, increasing staffing efficiencies by 100%.
- Scheduled and conducted interviews to hire top applicants.
- Crafted and updated HR policies to enhance hiring processes.
- Communicated with owners, COO, and director of sales to stay informed on organizational restructuring.
- Developed detailed job descriptions to attract qualified candidates.
- Conducted background checks and arranged pre-employment testing.
- Measured recruitment initiative effectiveness through meetings with managers.
- Promoted openings by creating advertisements on platforms like Wizehire and Broker Generator.
RADIO AND DIGITAL SENIOR MARKETING MANAGER
Summit Media/Star 102.1, Hot 104.5, The Wolf 100.3 FM
Knoxville, TN
06.2014 - 06.2021
- Identify and implement full marketing and creative strategies focusing on quality and innovation with over 300+ companies to increase the visibility and profile of each business's marketing needs.
- Assisted partners in developing comprehensive marketing and advertising campaigns across radio, TV, digital, billboard, and print, while addressing a variety of internal partners' needs.
- Managed partners' needs, contributing to organizational leadership in radio, event, and digital marketing.
- Spearheaded special events, including custom promotions and non-profit fundraisers, to enhance visibility for partnering businesses.
- Annually acquired $1.5 million in Revenue, performed 500+ in-person meetings and at least 200+ presentations.
- #1 in New Local Partnership Revenues in each year of 2015-2020.
- Grew Partnership Revenues by 104% over the course of 7 years.
TV SENIOR MARKETING MANAGER
Raycom Media/WTNZ Fox 43 TV
Knoxville, TN
06.2010 - 07.2014
- Identify and implement full marketing and creative strategies focusing on quality and innovation with over 200+ companies to increase the visibility and profile of each business's marketing needs.
- Help many partners in creating their full marketing and advertising campaigns across all mediums of Radio, TV, Digital, Billboard, Print, etc., while also providing assistance on any number of internal partners' needs.
- Create ideas, script, and full commercials for on-air consumption.
- Spearhead special events such as promotions, non-profit/charity fundraisers, and any campaign to grow businesses.
- Acquired over $1M+ in revenue annually via at least 500+ face-to-face meetings and at least 200+ presentations.
- #1 in New Local Partnership Revenues in each year of 2010-2014.
- Grew Partnership Revenues by 135% over the course of 4 years.
RADIO SENIOR MARKETING MANAGER
Journal Broadcast Group/Star 102.1, Hot 104.5, The Point 93.1 FM
Knoxville, TN
12.2004 - 06.2010
- Youngest National Award Winner (Top 25 Nationally) in only 2 years of eligibility of 2007/2008.
- Positioned WKHT as an industry leader and influencer as the #1 station across East Tennessee.
- Identify and implement full marketing and creative strategies focusing on quality and innovation with over 200+ companies to increase the visibility and profile of each business's marketing needs.
- Help many partners in creating their full marketing and advertising campaigns across all mediums of Radio, TV, Digital, Billboard, Print, etc., while also providing assistance on any number of internal partners' needs.
- Drive partners' success in helping manage their needs while achieving success and becoming a market leader in leading radio, event, and digital marketing within my own organization.
- Spearhead special events such as special promotions, non-profit/charity fundraisers, and any number of campaigns to draw attention to partnering businesses.
- Annually acquired $500,000 dollars in revenue when starting with $0, performed at least 500+ face-to-face meetings each year, and performed at least 200+ presentations.
- Developed strategic marketing relationships in conjunction with major partners.
- Grew Partnership Revenues over 1500% over the course of 5+ years.
MARKETING COORDINATOR
Tennessee Titans Radio
Nashville, TN
05.2004 - 12.2004
- Learned and performed all marketing duties for the National Football League's 2nd largest radio affiliate.
- Created a host of sales opportunities for on-air broadcast team to benefit local partners.
- Produced audio clips for pre-season & regular season pre-game broadcasts.
- Composed full-length website articles for www.titansradio.com.
- Reported on-air for Titans pre-game shows along with conducting player interviews for air.
- Initiated & managed game day on-field sound control via parabolic audio.
- Initiated & managed game day Titans Tailgate broadcast cut-ins for on-air audio across Nashville's WKDF, 103.3, The Home of Titans Radio.
Education
Bachelor of Arts - Marketing Communications & Business Management
Carson-Newman University
Jefferson City01-2004
Skills
- Advertising Campaign Management
- Integrated Campaign Strategy
- Creative Market Planning
- Market Research
- Competitive Analysis
- Media Placement
- Multi-Channel Marketing
- Promotional Writing
- Public Relations Management
- Web Article Writing
- News and Sports Experience
- Meetings & Presentations
- Profit/Growth Budgeting
- Team Sales Plans
- Leadership Development
- Dynamic Team Leadership
- Team Leadership & Supervision
- Talent Acquisition
- Contract Negotiation
- Innovative Partnerships
- Employee Engagement
Accomplishments
- Two-Time Youngest National Award Winner (Top 25 Nationally) in only two years of eligibility of 2007 & 2008 at Journal Broadcast Group.
- Grew partnership revenues over 1500% over the course of 5 years at Journal Broadcast Group.
- Nominated 'Most Likely To Be My Boss One Day' by Knoxville Ad Federation 2012.
Timeline
MULTI-MEDIA SENIOR MARKETING MANAGER
Cumulus Media/WIVK 107.7, The Sports Animal 99.1, Newstalk 98.7 FM
09.2022 - Current
DIRECTOR OF RECRUITMENT
Your Home Sold Guaranteed Realty
08.2021 - 08.2022
RADIO AND DIGITAL SENIOR MARKETING MANAGER
Summit Media/Star 102.1, Hot 104.5, The Wolf 100.3 FM
06.2014 - 06.2021
TV SENIOR MARKETING MANAGER
Raycom Media/WTNZ Fox 43 TV
06.2010 - 07.2014
RADIO SENIOR MARKETING MANAGER
Journal Broadcast Group/Star 102.1, Hot 104.5, The Point 93.1 FM
12.2004 - 06.2010
MARKETING COORDINATOR
Tennessee Titans Radio
05.2004 - 12.2004
Bachelor of Arts - Marketing Communications & Business Management
Carson-Newman University