Josh Mercado
Auburn,California
Summary
Experienced outdoor industry Product Line Manager passionate about developing innovative product that drives growth and brand affinity. Specializes in leading teams through product design and distribution. Comfortable working in fast-paced and deadline-driven environment.
Overview
12
12
years of professional experience
Work History
Global Product Manager
Specialized Bicycle Components Inc.
02.2017 - 01.2024
- Led a $500M+ analog and electric mountain bike product category, full lifecycle management from conceptualization to product delivery.
- Owned product roadmaps, go to market strategy and development timelines
- Led product development teams in project ideation, creation and delivery
- Be the voice of the customer. Conducted market research globally to identify new opportunities and target markets.
- Led successful global product launches, coordinating cross-functionally with sales, marketing, operations, and support teams to ensure seamless execution.
- Improved overall profitability with thorough market research, competitive analysis, and effective pricing strategies.
- Streamlined product development process for faster time-to-market and enhanced customer satisfaction.
- Evaluated and built relationships with existing and potential vendor partnerships to source new components and services for product offerings, negotiating favorable terms and conditions while maintaining quality standards.
- Delivered compelling presentations at internal and external events to showcase products and build thought leadership presence.
- Communicated effectively with team members to deliver updates on project milestones and deadlines.
- Developed product documentation to communicate upcoming features and products to internal teams.
- Wrote and distributed press releases to increase brand visibility.
Marketing Manager
Current eBikes, Inc.
09.2016 - 02.2017
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Optimized website content for improved search engine rankings and increased web traffic.
- Used data analytics to track lead generation campaigns and improve quality.
- Lead all online reputation management initiatives
Global Sales Operations Specialist
Fox Factory, Inc.
03.2015 - 10.2016
- Manage all European and Canadian distributor accounts
- Create seamless integration between sales, marketing, engineering, accounting, production and shipping
- Provide in depth technical instructions to global Fox distributors
- Process large finished goods and service parts orders using MRP and forecasting programs
- Coordinate new product sample orders and media event shipments
- Assist in the implementation of departmental sales promotions to reach quarterly and annual goals
- Coordinate with inventory, shipping, and forecast managers to ensure on time delivery and production
- Address all Fox distributor warranty claims, work with our quality department to resolve product issues.
Small Business Owner
RackPro
04.2012 - 11.2014
- Managed daily operations for a successful small business, ensuring efficient processes and quality services.
- Promoted business via social media to generate leads and maximize brand identity.
- Enhanced company reputation by consistently delivering exceptional service quality to customers.
- Advertised products and services online, social media and through traditional campaigns to target ideal consumers.
- Researched trends and current innovations to determine competition and develop competitive pricing points.
- Demonstrated product presentations to prospective customers to showcase features, benefits and value.
Education
Bachelor of Science - Business; Marketing Concentration
San Jose State University
San Jose, CA05.2016
Skills
- Data-driven decision-making
- Product Vision and Strategy
- Product Development
- Technical Product Knowledge
- Product Validation
- Product Lifecycle Management
- Product Roadmapping
- Pricing strategy
References
Available upon request
Timeline
Global Product Manager
Specialized Bicycle Components Inc.
02.2017 - 01.2024
Marketing Manager
Current eBikes, Inc.
09.2016 - 02.2017
Global Sales Operations Specialist
Fox Factory, Inc.
03.2015 - 10.2016
Small Business Owner
RackPro
04.2012 - 11.2014
Bachelor of Science - Business; Marketing Concentration
San Jose State University
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