Joshua Liford
Knoxville,TN
Summary
Medical sales professional with a strong record of building customer relationships, growing underdeveloped territories, and supporting B2B sales in medical device and healthcare markets. Known for listening to client needs, developing tailored solutions, and contributing to repeat business and steady revenue growth.
Overview
10
10
years of professional experience
Work History
Regional Sales Director
Critical Carry
Knoxville, Tennessee
05.2026 - Current
- Identified new business opportunities, pursued leads and negotiated contracts with clients.
- Managed key account relationships across medical logistics and carry systems markets.
- Established relationships with key customers to build loyalty and grow revenue streams.
- Developed territory plans for Critical Carry field sales growth.
- Researched target markets in order to identify potential new customers and expand reach.
- Analyzed regional market trends to discover new opportunities for growth.
Business Development Representative
US Med-Equip
Knoxville, TN
06.2022 - 05.2026
- Engaged with C-suite and corporate stakeholders across multiple IDNs, building strategic relationships that increased brand recognition and drove growth in underdeveloped territory.
- Grew territory revenue from approximately $25K/month (2022) to consistently $120K-$140K/month (2025).
- Closed the largest telemetry installation sale in company history ($312K).
- Led the Southern Region with 42% year-over-year sales growth (20242025).
- Built and maintained strong customer relationships as a trusted advisor with extensive knowledge of hundreds of medical equipment products. Identified partner needs, developed tailored equipment solutions, and delivered exceptional service to support clinical, operational, and financial objectives.
- Two-time Representative of the Month.
- Ranked Top 10 in Capital Budget Sales for three consecutive years
Business Development Manager (1099)
RX Development
Knoxville, TN
06.2021 - 05.2022
- Applied extensive knowledge of Rx Development formulary of over 2500 medications to drive product and service sales in a new medical market.
- This role requires extensive knowledge of over 100 different medical devices. Including but not limited to: PEMF ultrasound therapy, neurostimulators, DVT prevention, bone growth stimulators, and many more.
- Developed relationships with industry professionals to uncover new business opportunities.
- Utilized in-depth knowledge of proper indications, insurance billing codes, and dictation to ensure efficient claims processing.
- In the first nine months of this role I was able to obtain 12 new accounts providing a consistent revenue stream in a brand new market.
Territory Manager/Sales Representative
Kinex Medical Company
Knoxville, TN
12.2019 - 08.2021
- Drove sales for an extensive Kinex product catalog, focusing on successful new product introductions in the medical market.
- Identified new business opportunities through networking and relationship building. utilizing effective networking and actively obtaining referrals through outstanding service
- Managed inventory across three product warehouses in East Tennessee, ensuring optimal stock levels and product availability.
- Coordinated with patients and service representatives to address patient needs promptly and professionally.
- This role required extensive knowledge of Insurance reimbursement, including but not limited to: proper ICD-10 codes, proper dictation, proper indications, and specific documentation required for each individual medical device.
- In Year One, I grew territory sales from $900,000 to $1.1 million during the COVID pandemic. (1 of only 3 territories companywide to experience any type of annual growth that year).
- In year 2, the territory I oversaw reached $2.08 million in total sales. In the 2 years that I was in charge of the territory, there was a $1.18-million-dollar increase in sales (131% increase in 2 years).
Associate Sales Manager
General Nutrition Center
Powell, TN
08.2016 - 12.2019
- Consistently exceeded sales quotas by maximizing each transaction through upselling and applying the skill set I have acquired through years of being an exceptional salesman
- Consistently met an average sales of $65$70 which ranked among the highest in the state of TN among all sales associates.
- Established long-lasting relationships that generated repeat business through exceptional customer service and a first-class sales experience.
- Managed day-to-day operations, selling supplements by explaining features and educating customers on product application.
- Coordinated social media marketing and promotional offers to enhance brand visibility.
Education
BA - Management/Marketing
The University of Tennessee - Knoxville
Knoxville, TN01-2018
Skills
- Medical Device and Pharmaceutical Sales
- B2B sales expertise
- Sales quota achievement
- Contract negotiation
- Market Analysis
- Account Building
- Strategic Leadership
- Results-driven
- Microsoft Office proficiency
- Excellent communication skills
- Customer Retention
Activities and Honors
2014 Signed baseball athletic scholarship with Carson-Newman University, 2014-2018 Member of the National Society of Collegiate Scholars, 2015-2019 Member of Phi Sigma Theta National Honor Society, 2018 Received Honors (Cum Laude) at The University of Tennessee, 2018 Received Corporate Certificate of Achievement from GNC for Outstanding Customer Service.
Accomplishments
- Business Development Representative of the month USME
- Business Development Representative of the month USME
- C'mon Man Award Winner Kinex
Timeline
Regional Sales Director
Critical Carry
05.2026 - Current
Business Development Representative
US Med-Equip
06.2022 - 05.2026
Business Development Manager (1099)
RX Development
06.2021 - 05.2022
Territory Manager/Sales Representative
Kinex Medical Company
12.2019 - 08.2021
Associate Sales Manager
General Nutrition Center
08.2016 - 12.2019
BA - Management/Marketing
The University of Tennessee - Knoxville