Joshua Peterson
Tucson,AZ
Summary
I hold a Bachelor’s degree in Sports Marketing and Business Management from Indiana University Bloomington and bring a proven track record in leasing and marketing across both new development and operational properties. I have extensive experience executing high-impact social media strategies, building cohesive brand identities, and leveraging market trends to drive engagement and pre-leasing success across multiple markets.
My background with the Indiana University Strategic Communications Office and the Indianapolis Colts Ticketing Office provides valuable insight into the sports industry, consumer behavior, and sales-driven marketing environments. I am highly skilled in combining creative content creation with data-informed marketing tactics to maximize occupancy, exceed pre-lease goals, and deliver exceptional customer service. Dedicated to innovation, adaptability, and results, I consistently implement forward-thinking marketing strategies that elevate brand presence and support organizational objectives.
Overview
4
4
years of professional experience
Work History
Community Leasing Manager
Core Spaces
Tucson, AZ
09.2025 - Current
- Developed and executed on- and off-campus marketing initiatives to increase brand awareness and drive lead generation
- Planned, created, and managed social media content across platforms, aligning posts with current viral trends to maximize engagement
- Analyzed social media performance and market trends to optimize content strategy and outreach efforts
- Led outreach marketing campaigns targeting students and local communities to boost foot traffic and leasing inquiries
- Leased apartments by guiding prospects through tours, presenting value propositions, and closing sales efficiently
- Managed and trained a team of leaders, setting performance goals and ensuring accountability
- Created efficient weekly schedules to balance leasing coverage, marketing priorities, and team availability
- Collaborated with team members to maintain consistent branding and messaging across digital and in-person marketing
- Applied sales and marketing strategies to increase occupancy rates and improve customer conversion
- Utilized strong communication and organizational skills to manage multiple priorities in a fast-paced environment
Leasing and Marketing Manager
Bhom Student Living (Aspire Tucson)
Tucson , ARIZONA
06.2024 - 09.2025
- Employed storytelling for digital content and developed unique campaigns to promote brand engagement.
- Developed and implemented strategic social media marketing plans.
- Crafted visual designs and brand messaging elements for consistency across digital advertising and marketing platforms.
- Managed team personnel, budget and schedule to handle demanding PR requirements.
- Conducted competitor analysis to identify trends and opportunities for brand differentiation on social media.
- Ensured compliance with company policies when publishing content online.
- Marketed and advertised vacancies on media and advert channels to attract potential tenants.
- Managed social media as well as managed the community assistants
- Created the work schedule for staff
- Coordinated prospect and resident events
Leasing and Marketing Professional
Asset Living
Bloomington , IN
10.2022 - 06.2024
- Helped launch a new development property
- Knowledge in student leasing and Work Force Housing Programs
- Build social media prescience and brand identity
- Canva, Microsoft, CRM software knowledge
- Marketing schedules and plans
- Business to business partnerships
- Closing techniques
- Operational Property experience
IT Technician
Pivital
Chicago, IL
01.2022 - 09.2022
- Traveled to Chase banks throughout the Midwest.
- Replaced old PCs with new updated PCs
- Install and ensure new PCs are working effectively and data transfer was effective
- Troubleshoot and wipe old PCs
Education
Bachelor of Science - Sports Marketing And Management
Indiana University
Bloomington, IN05-2024
Skills
- Sales
- Marketing
- Leasing
- Social Media Management
- Leadership
- Strategic thinking and planning
- Problem solving
- Social media management
- Efficient under pressure
- Property management
- Competitive analysis
- Tenant relations
Timeline
Community Leasing Manager
Core Spaces
09.2025 - Current
Leasing and Marketing Manager
Bhom Student Living (Aspire Tucson)
06.2024 - 09.2025
Leasing and Marketing Professional
Asset Living
10.2022 - 06.2024
IT Technician
Pivital
01.2022 - 09.2022
Bachelor of Science - Sports Marketing And Management
Indiana University