Joshua Rudy
Martinsburg,WV
Summary
Diligent Desired Position with proven ability to drive sales growth and lead high-performing teams. Successfully spearheaded initiatives that increased market penetration and optimized sales processes. Demonstrated expertise in strategic planning and relationship-building to enhance revenue performance.
Overview
14
14
years of professional experience
Work History
Vice President of Sales
Winchester Equipment Co.
04.2024 - 10.2025
- Spearheaded sales strategy for Bobcat, Kubota (Ag), Bandit and other major brands, driving an annual sales revenue that exceeded $85M+ while increasing market share across both WV and VA territories.
- Responsible for the creation of yearly financial business plan that paved a 25% YoY increase in sales.
- Effectively mitigated the loss of a $15M product line by shifting sales focuses and developing territory specific sales plans that aligned with both OEM and customer requests.
- Built and led a high-performing sales team of 20+ salesmen and 2 regional managers, growing YoY Bobcat sales by 16% through effective coaching coaching, KPI’s and structures sales plans.
- Oversaw pricing strategies, margin analysis and inventory turnover for Bobcat & Kubota that contributed to a increase sales and market share.
- Collaborated with Service and Aftermarket Sales to boost internal team members morale, customer satisfaction and retention.
Senior Sales Manager
JLG Industries
07.2020 - 04.2024
- Responsible for forecasting new machine sales for North America, Latin America & Brazilian forecasting regions monthly.
- Develop and maintain a statistical sales forecast within the S&OP process by projecting seasonality and market trends across a 36-month basis.
- Assist in the creation of yearly financial business plans by analyzing profitability and revenue streams against regional future opportunities, market share and market conditions.
- Collaborate regularly with Regional Sales Vice Presidents and internal sales team members to develop bottoms up forecasting models.
- Solely responsible for communicating and presenting monthly to executive leadership and business stakeholders.
Sales & Operations Manager
JLG Industries
04.2017 - 07.2020
- Responsible for being the liaison between Caterpillar’s BCP Division and JLG sales & operations.
- Drive customer satisfaction by evaluating sales, operations, inventory, and production.
- Responsible for forecasting demand.
Project Manager
JLG Industries
07.2016 - 04.2017
Senior Project Leader
JLG Industries
09.2014 - 07.2016
Project Leader
JLG Industries
06.2012 - 09.2014
Tactical Buyer
JLG Industries
01.2012 - 06.2012
Education
Master’s - strategic leadership
Charleston University
Charleston, WV12.2016
Bachelor of Science - Economics, Business
Shepherd University
Shepherdstown, WV05.2011
High School - undefined
Martinsburg High School
Martinsburg, WV05.2007
Skills
- Deal closing and direct sales
- Sales goal setting
- Sales strategy development
- Sales forecasting and expansion
Accomplishments
- Played a key role in successfully allocating $3.5B+ of North American sales
- Actively lead the Young Professional Network Committee within the JLG
- Successfully managed over 20+ projects with annualized values ranging from $46K to $10 Million.
- Have played a key role in managing multiple projects to exceed yearly program goals up to $72.5 million at JLG.
Timeline
Vice President of Sales
Winchester Equipment Co.
04.2024 - 10.2025
Senior Sales Manager
JLG Industries
07.2020 - 04.2024
Sales & Operations Manager
JLG Industries
04.2017 - 07.2020
Project Manager
JLG Industries
07.2016 - 04.2017
Senior Project Leader
JLG Industries
09.2014 - 07.2016
Project Leader
JLG Industries
06.2012 - 09.2014
Tactical Buyer
JLG Industries
01.2012 - 06.2012
Master’s - strategic leadership
Charleston University
Bachelor of Science - Economics, Business
Shepherd University
High School - undefined
Martinsburg High School