Expanded customer base by successfully emailing prospects to enhance conversion rates.
Developed and executed targeted email campaigns resulting in a 25% increase in open rates and a 117% increase in click-through rates.
Worked closely with senior creative staff to achieve shared vision, briefing over 20 emails per week and adapting templates to enhance the user experience.
Collaborated with social media and paid marketing channels to create a cohesive marketing strategy, including partnerships with Farah Merhi, Gabrielle Union, and Chanel Iman.
Leveraged marketing data to forecast marketing campaign success and sales trends.
Presented findings to management and executive leadership and fielded questions to help refine strategies.
Experience With Bluecore, Klaviyo, Attentive, Excel, Google Workspace, & Adobe Analytics.
Email Marketing Specialist
New York & Company
New York, NY
05.2022 - 01.2023
Email Marketing Coordinator
New York & Comapny/Lord & Taylor
New York, NY
07.2021 - 05.2022
Admissions Ambassador Supervisor
New York Unviersity
New York, NY
08.2019 - 08.2021
Managed front facing shifts at the visitor center, supervising fellow ambassadors to ensure productivity and positive visitor experience.
Coordinated employee schedules according to shift changes and availability.
Participated in the hiring process of new ambassadors.
Established and enforced clear goals to keep employees working collaboratively.
Admissions Ambassador
New York University
New York, New York
01.2018 - 08.2021
Assisted the admissions staff with a number of different administrative duties, including inputting data into the system and fielding phone calls.
Provided prospective students and their parents with informative walking tours of the campus.
Used communication skills to ensure a positive experience for prospective students and their families, by working closely with fellow ambassadors and the admissions staff.
Barista
787 Coffee Co.
New York, New York
06.2020 - 07.2021
Barista
Starbucks
Paramus, New Jersey
06.2016 - 09.2017
Education
Bachelor of Fine Arts - Musical Theater
New York University
New York, NY
05.2021
Skills
Interpersonal communication
Customer Service
Speed and efficiency
Issue and conflict resolution
Adept In Adobe Analytics, Google Workspace, & Excel
Administrator, Participations and Special Projects at Warner Bros. Discovery: Finance, Contract, Reporting & Administration (FCRA)Administrator, Participations and Special Projects at Warner Bros. Discovery: Finance, Contract, Reporting & Administration (FCRA)