Madeeha Ahmed
Email Marketing Manager - Work Authorization US Citizen
West Windsor
Summary
Marketing professional with experience building lifecycle email campaigns and client outreach strategies in the federal and business sectors. Helped establish the marketing function at a fast-growing startup. Skilled in content development, CRM management, and cross-functional collaboration to support growth and client success.
Overview
4
4
years of professional experience
Work History
Email Marketing Manager
Top Notch Acquisitions
10.2022 - Current
- Built and managed personalized lifecycle email campaigns from scratch for 20+ client accounts, including content creation, segmentation, and scheduling for outreach to federal agencies and business vendors.
- Wrote and managed tailored outreach to government contracting officers across multiple federal agencies and vendors, contributing to multi-million-dollar prime and subcontract awards.
- Played a key role in securing federal contracts by aligning messaging with acquisition timelines and strategic business goals.
- Used Airtable as a CRM to track contact data, segment audiences, monitor campaign activity, and support real-time decision-making.
- Executed campaigns manually in early stages, performing QA testing, link verification, and personalization checks prior to ESP implementation.
- Recently approved to implement a formal ESP platform; currently leading the full setup, migration, and scaling of automated workflows.
- Collaborated with internal leadership, business development, and client success teams to ensure outreach was strategic, timely, and contract-relevant.
- Recruited, onboarded and managed a lean team of full-time staff, part-timers, and contractors; delegated tasks and optimized operations to enhance team capacity and performance
- Maintained accurate documentation systems to streamline internal records, improve information access, and support team efficiency.
- Developed and nurtured key client relationships, providing regular follow-ups, surfacing new opportunities, and improving satisfaction and loyalty.
- Oversaw daily administrative functions to ensure seamless operations across marketing and business development units.
- Contributed to overall company growth from 3 to 15 employees, helping build foundational workflows, team structure, and operational systems.
Marketing Specialist and Administrative Manager
Covington Enterprise
09.2021 - 10.2022
- Supported lead generation and client outreach by managing mass email campaigns, maintaining contact data, and coordinating with vendors and government stakeholders
- Assisted in developing and executing targeted email campaigns, using data trackers and Google Sheets to monitor activity and follow-ups
- Handled administrative operations including scheduling, documentation, and internal workflow optimization to improve efficiency in a fast-paced startup environment
- Collaborated with the Business Development team to support client goals and ensure smooth execution of outreach strategy
Education
Master of Arts - Human Resource Management
Durham University
Durham, England, UK01-2011
Bachelor of Arts - Business Management
Northumbria University
England, UK06-2009
Skills
Email outreach strategy
Strategic lifecycle planning
Targeted segmentation
Outreach to federal vendors
Airtable CRM
ESP system implementation
Manual QA testing
Campaign performance analysis
Campaign Content Creation
Audience-focused communication
Timeline
Email Marketing Manager
Top Notch Acquisitions
10.2022 - Current
Marketing Specialist and Administrative Manager
Covington Enterprise
09.2021 - 10.2022
Master of Arts - Human Resource Management
Durham University
Bachelor of Arts - Business Management
Northumbria University