Jothiraman Nanthakumar
Thiruvarur
Summary
Results-driven marketing professional with 8 years of experience in retail branding, promotions, and sales strategy. Proven ability to drive seasonal sales, execute special in-store events, and successfully launch new store branches. Expertise in developing marketing campaigns, customer engagement strategies, and brand positioning. Adept at leading teams and optimizing marketing budgets for business growth.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Branding and Promotional Manager
Vamsha Retail Ventures Pvt. Ltd.
11.2021 - Current
- Developed and executed annual marketing plans, budgets, and calendars
- Planned and implemented innovative marketing strategies to boost brand awareness
- Achieved customer walk-in targets through promotions and campaigns
- Led advertising and marketing initiatives for promoting Maharaja branding
- Enhanced internal marketing efforts to improve customer retention
- Provided data-driven marketing reports and insights
- Managed and developed a team of marketing executives
- Successfully launched the Mayiladuthurai branch in 2024
FL Officer – Micro Loans
L&T Financial Services
08.2018 - 08.2019
- Provided micro loans for women entrepreneurs
- Managed loan collection and ensured timely repayments
Senior Sales Associate (Team Incharge)
Reliance Jio Infocomm Ltd.
08.2016 - 01.2018
- Led a sales team to achieve business targets
- Managed customer service, problem-solving, and acquisition strategies
- Supervised team motivation, material handling, and sales execution
Customer Relationship Officer
Airtel Own Retail
11.2014 - 07.2016
- Managed customer acquisition, upselling, and cross-selling
- Provided data product sales and customer service
- Handled escalations and customer support
Product Executive
Shriram Commercial Vehicle Finance
07.2013 - 03.2014
- Assisted in vehicle loan arrangements and documentation
- Managed customer service and cash collection
Education
Master of Business Administration - Marketing & HR
Annamalai University
01.2013
Bachelor of Business Administration -
Bharathidasan University
01.2011
Skills
- Digital Marketing & Branding
- Market Research & Strategy
- Social Media Marketing
- Customer Relationship Management
- Event & Campaign Management
- Team Leadership & Training
- Microsoft Office Suite (Word, PowerPoint, Excel)
- SPSS for Market Analysis
- Data-driven decision making
- Innovation and creativity
- Report preparation
- Market understanding
Certification
- Digital Marketing Course – Guvi
- Prompt Engineering Course – Uptor (LMES)
- Computer-Cum-Internet Literacy Program – Directorate of Collegiate Education (Govt.)
Accomplishments
- Achieved seasonal sales targets and successfully executed in-store promotional events.
- Received appreciation for launching the Mayiladuthurai Vamsha branch in 2024.
- Recognized as Team Leader at Bharti Airtel Ltd.
- Awarded appreciation certificate for achieving monthly sales targets at Reliance Jio Infocomm (Dec 2016).
Personal Information
Title: Branding and Promotional Manager
Preferred Job Locations
- Tamil Nadu
- Other Tier 2 & Tier 3 locations
Languages
English
Professional Working
Tamil
Native or Bilingual
Timeline
Branding and Promotional Manager
Vamsha Retail Ventures Pvt. Ltd.
11.2021 - Current
FL Officer – Micro Loans
L&T Financial Services
08.2018 - 08.2019
Senior Sales Associate (Team Incharge)
Reliance Jio Infocomm Ltd.
08.2016 - 01.2018
Customer Relationship Officer
Airtel Own Retail
11.2014 - 07.2016
Product Executive
Shriram Commercial Vehicle Finance
07.2013 - 03.2014
Bachelor of Business Administration -
Bharathidasan University
Master of Business Administration - Marketing & HR
Annamalai University
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