Jovanna (Joey) McDaniel
London,UK
Summary
Sales Development Representative with 19 months of experience driving outbound pipeline in B2B SaaS. Skilled in prospecting, ICP targeting, and executive-level engagement. Relocating to London in June 2026 with full UK work authorisation (HPI Visa).
Overview
4
4
years of professional experience
Work History
Business Development Representative
Superhuman (formerly Grammarly)
Los Angeles, CA
07.2024 - 02.2026
- Generated up to $350K+ quarterly pipeline and $1.4M+ total pipeline across mid-market B2B accounts
- Consistently performed at 80–200% of quarterly quota
- Maintained an 80% conversion rate from qualified discovery calls to sales opportunities through strong qualification and high-intent targeting
- Executed high-volume outbound activity, averaging 6K–7.5K emails and 2K+ calls per quarter
- Developed and executed persona-based outbound strategies across multiple departments and power users, increasing engagement and driving opportunity creation
- Collaborated with Account Executives to refine ICP targeting and improve opportunity conversion rates
- Utilised Salesforce, Outreach, LinkedIn Sales Navigator, and Gong to manage prospecting workflows
Sales Development Representative Intern
DocuSign
Seattle, WA
03.2024 - 05.2024
- Engaged inbound and outbound leads through calls and email outreach to generate sales interest
- Maintained CRM data and tracked lead activity to support accurate pipeline reporting
- Collaborated with SDRs and managers to improve team processes and organisation
- Created a demo video library adopted across the SDR organisation
Project Coordinator Intern
KBC Advisors
Seattle, WA
01.2024 - 03.2024
- Tracked accurate and concise information for future, present, and past transactions
- Assisted transaction managers and brokers in coordinating and inputting lease information
Retail Sales Associate
Victoria’s Secret
Seattle, WA
10.2022 - 12.2023
- Delivered personalised customer experiences, leveraging product knowledge to drive purchases and upsell complementary items
- Managed high-volume sales floor operations, handling transactions, resolving customer concerns, and supporting store closing procedures
Acquisitions Analyst Intern
Davlyn Investments
San Diego, CA
06.2023 - 08.2023
- Conducted market research and financial analysis to identify and evaluate investment opportunities, including rent rolls and risk assessment
- Used Excel to track trends and support acquisition decisions
Intern
Compass Real Estate
San Diego, CA
06.2022 - 08.2022
- Developed marketing materials and coordinated property staging to enhance listing presentation and drive client engagement
- Managed staging inventory and pricing while coordinating with clients, vendors, and internal teams to support transactions
Education
Bachelor of Arts - Communication, Business
University of Washington
Seattle, WA01-2024
Skills
- Business Development & Pipeline Generation
- Cold Calling & Outbound Outreach
- Objection Handling & Negotiation
- Client Relationship Building
- Creative Lead Generation
- Resilience & Performance Under Pressure
- Tools: Salesforce, Outreach, LinkedIn Sales Navigator, Gong
Timeline
Business Development Representative
Superhuman (formerly Grammarly)
07.2024 - 02.2026
Sales Development Representative Intern
DocuSign
03.2024 - 05.2024
Project Coordinator Intern
KBC Advisors
01.2024 - 03.2024
Acquisitions Analyst Intern
Davlyn Investments
06.2023 - 08.2023
Retail Sales Associate
Victoria’s Secret
10.2022 - 12.2023
Intern
Compass Real Estate
06.2022 - 08.2022
Bachelor of Arts - Communication, Business
University of Washington
Community & Volunteering
- Vice President of Philanthropy | National Charity League (2014–2020)
Secured ~$5,000 grant and led volunteers to build a tutoring centre for The Bridge of Hope - Member | Kappa Alpha Theta (2020–2024)
Supported annual CASA fundraising through event promotion and donor outreach - Volunteer | Meals on Wheels