Summary
Overview
Work History
Education
Skills
Additional Information
Key Skills Assessment
Accomplishments
Timeline
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John Dawson

Charlotte,NC

Summary

Dedicated VP of Sales & marketing recognized for building strong working relationships with clients, buyers and suppliers. Skillful in identifying trends, structuring dynamic sales teams and developing and implementing strategies to elevate brand. Informative and thorough professional with passion for problem-solving with creative approach.

Overview

23
23
years of professional experience

Work History

Vice President of Sales and Marketing

Sheds Direct Inc
Charlotte, NC
11.2022 - Current
  • Leading sales, marketing, inventory, pricing, and product management for private equity backed consumer products platform.
  • Spearheaded product launches, effectively positioning products in competitive markets.
  • Increased revenue by developing and implementing comprehensive sales and marketing strategies.
  • Streamlined sales processes for improved efficiency and increased customer satisfaction.
  • Drove company branding efforts to increase market presence and brand recognition.

Product Director, Light Commercial and Packaged Products

Trane Residential HVAC & Supply Business Unit
Davidson, NC
11.2021 - 11.2022
  • Led $600 million portfolio of residential and light commercial products for North America.
  • Implemented competitive analysis to identify gaps in the market and uncover new business opportunities.
  • Contributed towards long-term product roadmaps, strategically prioritizing features and enhancements to maximize ROI and customer satisfaction.

Regional General Manager

Trane Residential HVAC & Supply Business Unit
Charlotte, NC
01.2020 - 11.2021
  • Led highest region in gross sales achievement ($300m) and market share (17%).
  • Oversaw over 100 employees in 15 locations.
  • Streamlined operational processes for improved efficiency and cost savings within the region.

Regional Sales Director

Trane Residential HVAC
Charlotte, NC
09.2016 - 01.2020
  • Managed East Region consisting of equipment districts from SC, NC, TN, KY, PA, IN and VA.
  • Boosted regional sales by implementing targeted marketing strategies and fostering strong client relationships.
  • Coordinated full sales operations within assigned region.

District Manager

Trane Charlotte Dealer Sales Office
Charlotte, NC
06.2014 - 09.2016
  • Led district to second highest market share in channel and average annual growth of over 10%.
  • Increased district sales by implementing effective marketing strategies and fostering strong relationships with key partners.
  • Reduced turnover rates by implementing proactive retention strategies designed to address potential employee concerns before they escalated into resignations or terminations.

Marketing Manager - Elite Dealer Programs

Ingersoll Rand Comfort and Efficiency
Raleigh, NC
09.2013 - 06.2014
  • Managed Trane Comfort Specialist and American Standard Customer Care dealer programs.
  • Improved customer loyalty by implementing tier offerings and expanding benefits.

Sales Leader

Trane Raleigh Dealer Sales Office
Raleigh, NC
06.2010 - 08.2013
  • Led sales team to highest share in channel and 100% Employee Engagement recognition.

Regional Distribution Development Manager

Trane East Region Sales Office
01.2008 - 01.2010

Inside Sales Leader

Trane Raleigh Dealer Sales Office
01.2005 - 01.2008

Territory Manager

Trane Raleigh Dealer Sales Office
01.2003 - 01.2005

Sales Engineer

Captive Aire Systems
01.2001 - 01.2003
  • Sold commercial ventilation products to mechanical contractors which led to the successful launch of e-commerce platform VentilationDirect.com.

Education

Master of Business - Management

Duke University
Durham, NC

Bachelor of Science - Management

North Carolina State University
Raleigh, NC

Skills

  • Leadership and Team Management
  • Data-driven decision-making
  • Interpersonal Skills and Negotiations
  • Sales Metrics and Reporting
  • Talent Acquisition and Retention
  • Business Development and Growth
  • Selling Strategies and Penetration Growth
  • Product launches
  • Key account management
  • Budget management
  • Customer segmentation
  • Client relationship building

Additional Information

True, 2021-2022 INSEAD Business School Executive Leadership Program Graduate, Microsoft Office ~ Oracle Business Intelligence ~ Salesforce ~Tableau

Key Skills Assessment

  • Marketing, Developed revitalized website and refreshed brand identity for ShedsDirectInc.com, resulting in increased brand visibility and customer engagement.
  • Employee Development, Demonstrated history in placing associates across various roles, resulting in over 90% employee retention rate and over 25% promotion rate among leaders.
  • Creativity, Spearheaded numerous sales initiatives including a Regional ductless sales plan that led to 138% growth.
  • Sales Achievement, Demonstrated exceptional leadership in overseeing and leading the largest region in the US for Trane residential and supply. Pioneered strategies that resulted in remarkable sales channel performance, including volume, market share, and margin growth, positioning the region as a market leader. Additionally, achieved the highest sales per employee, reflecting a strong focus on productivity and sales effectiveness.
  • Award Winning Leader, Recognized with numerous awards, including the Top Territory Manager Sales Award (2004), Greenbelt Project Award (2006), and the Ingersoll Rand President's Award (2010 & 2017) for outstanding achievements in areas such as Technical Customer Service, Employee Engagement, and Digital Lead Growth. Additionally, consistently led Pacesetter-winning sales offices, showcasing a track record of excellence in driving sales performance and team success.

Accomplishments

    Eagle Scout

    INSEAD Business School Executive Leadership Program

Timeline

Vice President of Sales and Marketing

Sheds Direct Inc
11.2022 - Current

Product Director, Light Commercial and Packaged Products

Trane Residential HVAC & Supply Business Unit
11.2021 - 11.2022

Regional General Manager

Trane Residential HVAC & Supply Business Unit
01.2020 - 11.2021

Regional Sales Director

Trane Residential HVAC
09.2016 - 01.2020

District Manager

Trane Charlotte Dealer Sales Office
06.2014 - 09.2016

Marketing Manager - Elite Dealer Programs

Ingersoll Rand Comfort and Efficiency
09.2013 - 06.2014

Sales Leader

Trane Raleigh Dealer Sales Office
06.2010 - 08.2013

Regional Distribution Development Manager

Trane East Region Sales Office
01.2008 - 01.2010

Inside Sales Leader

Trane Raleigh Dealer Sales Office
01.2005 - 01.2008

Territory Manager

Trane Raleigh Dealer Sales Office
01.2003 - 01.2005

Sales Engineer

Captive Aire Systems
01.2001 - 01.2003

Master of Business - Management

Duke University

Bachelor of Science - Management

North Carolina State University
John Dawson