Summary
Overview
Work History
Skills
Timeline
Hi, I’m

Juan Lugo

Seattle,WA
Juan Lugo

Summary

Event & Marketing Professional with 6+ years of experience producing live events, building brand partnerships, and driving brand awareness through creative campaigns and digital strategies. Proven success in delivering high-impact activations, managing budgets up to $70K, and securing celebrity talent under budget while fostering long-term sponsor relationships. Skilled in campaign development, social media strategy, and content creation with a strong focus on collaboration, adaptability, and measurable results. Recognized for creativity, analytical thinking, as well as the ability to lead small teams and solve complex problems under pressure. Now seeking to transition into a leadership role in Event Program Management, Experiential Marketing, or Live Event Production.

Overview

7
years of professional experience

Work History

Zumiez

Marketing Coordinator
10.2021 - Current

Job overview

  • Planned and executed in-store, out-of-store, and national events across 700+ retail locations, coordinating cross-functional teams (Digital, Design, Buyers, Web) to deliver integrated campaigns.
  • Secured $20K+ in sponsorships and $8.4K in equipment savings, managing budgets up to $70K with a focus on ROI and financial accountability.
  • Led small project teams (2–3 coworkers + interns), delegating tasks, training staff, and developing guides to align employees on event execution.
  • Delivered high-impact activations across Zumiez More Than Rolling Tour, Zumiez 100K, and XPLR Meet & Greet generating $90K+ sales in one day and securing national talent under budget.
  • Built long-term brand partnerships with Shaka Wear, Herschel, Nixon, Primitive, PSD, and other brands, as well as nonprofits, while analyzing KPIs to drive engagement, sales impact, and brand awareness.

Zumiez

1st Assistant Manager
10.2018 - 10.2021

Job overview

  • Supervised 3–4 employees, overseeing scheduling, daily operations, and team development.
  • Led initiatives to increase customer reward program signups, boosting store engagement.
  • Drove store to #1 in district sales growth for 5 consecutive months, despite being the lowest-volume location.
  • Trained and onboarded new employees, developing future leaders and improving retention.
  • Established rapport with customers through personalized interactions that fostered loyalty while driving repeat business.

Skills

  • Event Production & Logistics: Large-scale activations, venue coordination, backstage/talent logistics
  • Partnerships & Sponsorships: Non-endemic brand sponsorships, rewards programs, long-term partner engagement
  • Leadership & Collaboration: Delegation, small team supervision, intern mentorship, cross-functional project alignment
  • Budgets & Results: Program budgets up to $70K, multi-stop tours, 5,000 attendees, $90K sales in single events
  • Technical & Creative Tools: Adobe Creative Suite, Microsoft Office, Google Suite, Airtable, Basecamp, OBS Studio, Zoom, Teams, Instagram, TikTok, YouTube, Twitch
  • Teamwork and collaboration
  • Event planning
  • Detail-oriented

Timeline

Marketing Coordinator
Zumiez
10.2021 - Current
1st Assistant Manager
Zumiez
10.2018 - 10.2021
Juan Lugo