Serviced-focused General Manager dedicated to delivering positive customer experiences to promote loyalty and repeat business. Orchestrates optimal resource utilization to handle expected operational needs. Sales leader with sound judgment, good planning abilities and interpersonal communication strengths.
Fluent in English and Italian.
Dual-Nationalities: Peruvian and Italian
Overview
20
20
years of professional experience
Work History
General Manager
CENTCOM GLOBAL INC. PERU BRANCH OFFICE SAC
05.2024 - Current
Developed and implemented strategies to increase sales and profitability.
Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
Formulated policies and procedures to streamline operations.
Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
Developed and executed strategic plans for business growth and expansion, resulting in increased market share.
Analyzed market trends and competitor activities to create competitive advantages.
Introduced new methods, practices, and systems to reduce turnaround time.
Interacted well with customers to build connections and nurture relationships.
Negotiated price and service with customers and vendors to decrease expenses and increase profit.
Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
Sales Vice president
CI 4U SAS.
10.2020 - Current
Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.
Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
Developed new revenue streams by identifying growth opportunities and forging strategic partnerships with key industry players.
Transformed customer experience by designing and executing comprehensive service improvement initiatives aimed at enhancing satisfaction levels.
Ensured regulatory compliance at all times by implementing robust internal controls systems coupled with proactive monitoring mechanisms.
Oversaw mergers and acquisitions activities that expanded company footprint into new markets or regions while ensuring seamless integration processes postacquisition.
Marketing and Sales Director
NOVA FINTECH SAC.
01.2018 - 05.2020
Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
General Manager
INSTORE MARKETING SAC.
01.2014 - 12.2017
Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
Marketing and Trade Marketing Manager
LG ELECTRONICS PERU S.A.
01.2010 - 11.2013
Responsible for the entire Marketing / Trade operation (all categories) in the Peruvian market, reporting directly to the President and Vice President of the Peruvian Subsidiary.
Monitored and evaluated LG programs and activities to measure effectiveness and recommend improvements.
Created trade marketing strategies to communicate strategies LG-member team.
Coordinated efforts between marketing, logistics, finance, and other departments to ensure seamless execution of programs and initiatives.
Deputy Manager of Marketing and B2B Sales
LG ELECTRONICS PERU S.A.
10.2008 - 12.2009
Increased brand awareness by developing and executing targeted marketing campaigns.
Mentored junior team members, providing guidance on best practices and professional development opportunities.
Collaborated with cross-functional teams to develop integrated marketing plans that aligned with overall business objectives.
Analyzed market trends and competitor activities, adjusting marketing strategies accordingly to maintain a competitive edge.
Enhanced lead generation by optimizing landing pages and implementing email marketing strategies.
Head of Digital Line and B2B Institutional Business
LG ELECTRONICS PERU S.A.
06.2004 - 09.2008
Collaborated with cross-functional teams to deliver cohesive digital branding, ensuring consistency across all channels.
Improved mobile app performance, enhancing user experience through regular updates and bug fixes.
Streamlined digital marketing efforts for higher conversion rates by conducting thorough data analysis and adjusting campaigns accordingly.
Conducted competitor analysis regularly to stay ahead of industry trends and identify opportunities for differentiation within the market.
Education
Specialization Strategic Management of Trade Marketing -
Tecnológico de Monterrey
GTM Specialist -
NYU, USA
09.2011
Mass Communications -
George Washington University
09.2001
Bachelor in Economics -
Ricardo Palma University
01.2000
Professional & Technician in Audiovisual Com. -
Peruvian Institute of Publicity
01.1996
Sir Isaac Newton College
01.1992
Skills
Leadership and team building
Problem Resolution
Operations Management
Team Player
Deadline-oriented
Strategic Planning
Performance Improvement
Vendor relationships
Languages
Spanish
Full Professional
English
Professional Working
Italian
Professional Working
Timeline
General Manager
CENTCOM GLOBAL INC. PERU BRANCH OFFICE SAC
05.2024 - Current
Sales Vice president
CI 4U SAS.
10.2020 - Current
Marketing and Sales Director
NOVA FINTECH SAC.
01.2018 - 05.2020
General Manager
INSTORE MARKETING SAC.
01.2014 - 12.2017
Marketing and Trade Marketing Manager
LG ELECTRONICS PERU S.A.
01.2010 - 11.2013
Deputy Manager of Marketing and B2B Sales
LG ELECTRONICS PERU S.A.
10.2008 - 12.2009
Head of Digital Line and B2B Institutional Business
LG ELECTRONICS PERU S.A.
06.2004 - 09.2008
Specialization Strategic Management of Trade Marketing -
Tecnológico de Monterrey
GTM Specialist -
NYU, USA
Mass Communications -
George Washington University
Bachelor in Economics -
Ricardo Palma University
Professional & Technician in Audiovisual Com. -
Peruvian Institute of Publicity
Sir Isaac Newton College
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