Juan Miguel Franco Bendeck, BME, CEPS
Miami,FL
Summary
Regional Clinical Director in Electrophysiology with a proven track record of leading high-performing clinical teams, driving adoption of advanced mapping technologies, and partnering closely with physicians to elevate arrhythmia care. I bring a rare blend of deep clinical expertise, engineering and Medical background, and commercial acumen, built over years of hands-on experience supporting complex EP procedures, including advanced 3D mapping and ablation strategies. Currently at Vektor Medical, I lead regional clinical strategy, talent development, and physician engagement across commercial and evaluation sites. My role sits at the intersection of clinical excellence, team leadership, and growth, ensuring seamless collaboration between clinical, sales, marketing, and KOL stakeholders. I am deeply involved in mentoring Clinical Specialists, optimizing coverage models, supporting site onboarding, and maintaining the highest standards of quality and compliance. My contributions have been recognized with multiple awards, including clinical distinctions (Best CAS LATAM), Spiff Selling Winner 2023, and Quota Booster awards.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Regional Clinical Director
Vektor Medical, Inc.
Midwest / Northeast, United States
09.2024 - Current
- Clinical Leadership & Strategy
- Team Management:
- Customer and Physician Engagement
- Compliance & Quality Assurance
- Collaboration with Sales & Marketing
Manager, Clinical Services - Electrophysiology
Vektor Medical, Inc.
Miami, United States
12.2023 - 09.2024
- Clinical Team Leadership and Growth - Lead the clinical team in providing the highest possible quality care and physician assistance. Develop, train, and assist in the management of the clinical team. Assist in identifying new talent and screening prospective Clinical Specialists. Mentor new hires and assess technical proficiency of candidates.
- Clinical Education - Help identify and develop training opportunities for both new and existing Clinical Specialists.
- Scheduling - Assist with maintaining Clinical Procedure Calendar and scheduling Clinical Specialist coverage.
- KOL Team Support - Assist with nurturing the KOL program, including but not limited to, liaise with KOL team lead, as well as build KOL and attend KOL presentations.
- Commercial Team Support - Be present for new site kick-off calls, including KOL sites to ensure seamless transition from sales to operations. Activities include, but are not limited to, site POC details, scheduling, understanding site details (volume, number of EPs, ablation type preference), and developing onboarding plan.
- Attend conferences on behalf of Vektor Medical and professionally interface with and maintain positive company relations for Vektor with internal and external parties, including, but not limited to, employees, customers, physicians, nurses, techs, consultants, contractors, and other stakeholders.
- Expansion - Monitor quality of Clinical coverage at commercial and evaluation sites, liaise with Clinical Specialists to identify areas of opportunity or growth. Work closely with sales and commercial efforts to ensure aligned account management.
Clinical Specialist
Vektor Medical, Inc.
Miami, FL
03.2023 - 12.2023
- Spiff Award Winner 2023
- Customer Success: Provide expert clinical support, train new sites, manage schedules and inventory, and build strong relationships with physicians and lab staff.
- Commercial & Clinical Collaboration: Work with Sales and KOL teams to ensure a seamless customer experience.
- Workflow Optimization: Identify improvements, relay feedback, and support internal teams including Marketing, Operations, and Product.
- Relationship Management: Represent Vektor professionally with a range of internal and external stakeholders.
- Project Support: Contribute to commercialization, clinical, and research initiatives. Insert any other roles here
Clinical Account Specialist
Biosense Webster
Miami, FL
12.2017 - 03.2023
- Champion for Advance Mapping Procedures and competitive conversion of Key Sites within the territory.
- Provided expert clinical product and technical assistance and training to physicians and EP Lab Staff on the effective use of BWI's systems and catheter equipment.
- Educated customers on all BWI products to optimize effective usage by providing technical and clinical information and in-service training.
- Used consultative selling techniques to identify potential sales opportunities within the accounts.
- Developed and grew mutually beneficial customer relationships within and beyond the EP lab, including, but not limited to physicians, nurses and technicians, clinical and hospital administrators and staff.
- Biosense Webster is the global leader in the science of diagnosing and treating heart rhythm disorders and one of the fastest-growing businesses within Johnson & Johnson.
Clinical Account Specialist
Biosense Webster
Bogotá D.C., Colombia
01.2019 - 07.2019
- Champion for Advance Mapping Procedures and competitive conversion of Key Sites within the territory.
- Provided expert clinical product and technical assistance and training to physicians and EP Lab Staff on the effective use of BWI's systems and catheter equipment.
- Educated customers on all BWI products to optimize effective usage by providing technical and clinical information and in-service training.
- Used consultative selling techniques to identify potential sales opportunities within the accounts.
- Developed and grew mutually beneficial customer relationships within and beyond the EP lab, including, but not limited to physicians, nurses and technicians, clinical and hospital administrators and staff.
Associated Clinical Account Specialist
Biosense Webster
Bogotá D.C., Colombia
12.2016 - 12.2018
- Provide expert clinical & technical support to Physician and hospital staff during Electrophysiology Procedures (EP).
- Advise Physicians on best practices and BW products.
- Train Physicians and hospital staff on product usage and protocols.
- Prioritize and appropriately respond to request in a high-stress environment, maintaining composure and problem solving focus during high-pressured interactions.
- Engage a meaningful diagnostic dialogues with internal and external stakeholders (i.e. Physicians and hospital staff), and formulate solutions based on input gained.
- Biosense Webster is the global leader in the science of diagnosing and treating heart rhythm disorders and one of the fastest-growing businesses within Johnson & Johnson.
Teaching Assistant - Alternative Energies
Universidad de Los Andes
Bogotá D.C., Colombia
01.2017 - 06.2017
- Assisted professors in preparing and organizing course materials for lectures.
- Coordinated study groups and tutoring sessions to support student learning initiatives.
- Managed classroom activities to create an engaging learning environment for students.
- Supported grading and assessment processes for assignments and exams.
Teaching Assistant - Psychology
Universidad de Los Andes
Bogotá D.C., Colombia
01.2017 - 06.2017
- Assisted professors in preparing and organizing course materials for lectures.
- Coordinated study groups and tutoring sessions to support student learning initiatives.
- Managed classroom activities to create an engaging learning environment for students.
- Supported grading and assessment processes for assignments and exams.
Undergraduate Teaching Assistant - Alternative Energies
Universidad de los Andes
Bogotá D.C., Colombia
02.2016 - 07.2016
- Assisted professors in preparing and organizing course materials for lectures.
- Coordinated study groups and tutoring sessions to support student learning initiatives.
- Managed classroom activities to create an engaging learning environment for students.
- Supported grading and assessment processes for assignments and exams.
Education
Engineer's degree - Bioengineering and Biomedical Engineering
Universidad De Los Andes
Bogotá D.C., Colombia01.2017
Skills
- Team management
- Customer engagement
- Medtech sales
- Build strong relationships
- Clinical leadership
- Strategic planning
Certification
Certified Electrophysiology Specialist (CEPS)
Languages
English
Native/ Bilingual
Spanish
Native/ Bilingual
Accomplishments
Spiff Sales Winner 2023
Timeline
Regional Clinical Director
Vektor Medical, Inc.
09.2024 - Current
Manager, Clinical Services - Electrophysiology
Vektor Medical, Inc.
12.2023 - 09.2024
Clinical Specialist
Vektor Medical, Inc.
03.2023 - 12.2023
Clinical Account Specialist
Biosense Webster
01.2019 - 07.2019
Clinical Account Specialist
Biosense Webster
12.2017 - 03.2023
Teaching Assistant - Alternative Energies
Universidad de Los Andes
01.2017 - 06.2017
Teaching Assistant - Psychology
Universidad de Los Andes
01.2017 - 06.2017
Associated Clinical Account Specialist
Biosense Webster
12.2016 - 12.2018
Undergraduate Teaching Assistant - Alternative Energies
Universidad de los Andes
02.2016 - 07.2016
Engineer's degree - Bioengineering and Biomedical Engineering
Universidad De Los Andes