JUDE FERNANDO
Canoga Park,CA
Summary
Dynamic and results-oriented sales professional with extensive experience in sales strategy, team leadership, and market development. Known for creating and executing innovative business strategies, driving revenue growth, and building strong client relationships. Highly skilled in identifying market opportunities, coaching teams, and optimizing processes to achieve organizational goals. Equipped with exceptional interpersonal, leadership, and analytical abilities to enhance operational efficiency and market success.
Overview
18
18
years of professional experience
Work History
Sales Director/Partner
Hardway Holdings
01.2022 - Current
- Founded and led BLVD Vape, generating $2.8 million in revenue within two years with a 30% profit margin
- Managed product development from inception to launch, building strategic partnerships with distributors, wholesalers, and retailers
- Designed and implemented sales team structures, commission frameworks, and strategic growth initiatives to optimize performance
- Executed a product rollout strategy leveraging a robust book of business, resulting in a highly successful market launch
- Developed innovative strategies to enhance customer satisfaction, strengthen market differentiation, and increase brand presence
Sales Manager
Hitt Vape
01.2019 - 12.2021
- Grew annual revenue to $4.8 million with a 27% profit margin through strategic planning and sales leadership
- Recruited, trained, and mentored a high-performing sales team, enhancing market success and operational effectiveness
- Identified key market players and top distributors to expand the company’s footprint across the U.S., focusing on Midwest and Southern territories
- Collaborated with marketing to establish impactful campaigns and trade shows while identifying critical marketing strategies
- Built a comprehensive book of business within the alternative product space, establishing a strong presence nationwide
Expediter
Gladstones Malibu
02.2013 - 06.2018
- Maintained effective communication between front and back-of-house operations
- Ensured quality control standards were upheld across all service areas
- Progressed through roles, showcasing adaptability and dedication
- Managed high volumes of orders while maintaining accuracy through attention to detail and effective time management skills.
Sales Director
Switch Mods
06.2015 - 01.2018
- Boosted monthly sales from $15K to $120K through targeted sales strategies and market expansion initiatives
- Managed customer relationships across assigned territories, ensuring exceptional service and satisfaction
- Selected sites for new developments, focusing on multi-unit opportunities and growth potential
- Partnered with distributor field teams to execute strategic field initiatives and drive sales
- Monitored competitor performance to refine strategies and maintain market competitiveness
Lead Generator
Management Success
01.2010 - 02.2013
- Managed lead generation statistics and reported performance metrics to management
- Cold-called potential customers, securing new business opportunities
- Trained new employees, enhancing team efficiency and performance
Floor Manager
Quest Capital Loan Modification
01.2008 - 01.2010
- Motivated teams to achieve and exceed monthly sales quotas
- Supported team members in closing deals, fostering a collaborative work environment
- Ensured monthly sales goals were met through consistent leadership and oversight
Assistant Manager
Verizon Wireless/Go Wireless
12.2006 - 01.2008
- Successfully managed monthly inventory and ensured sales goals were met
- Motivated sales teams, driving increased performance and productivity
- Maintained a positive and organized work environment to support operational goals
Education
Associate of Liberal Arts Degree - Liberal Arts
Los Angeles Pierce College
Winnetka, CAHigh School Diploma -
Reseda High School
Reseda, CA06.2006
Skills
- Commercial awareness and business acumen
- Developing and directing sales strategies
- Identifying profitable distribution points and market opportunities
- Driving product launches and customer engagement strategies
- Strategic planning and execution of marketing campaigns
- Building effective relationships with clients, suppliers, and teams
Timeline
Sales Director/Partner
Hardway Holdings
01.2022 - Current
Sales Manager
Hitt Vape
01.2019 - 12.2021
Sales Director
Switch Mods
06.2015 - 01.2018
Expediter
Gladstones Malibu
02.2013 - 06.2018
Lead Generator
Management Success
01.2010 - 02.2013
Floor Manager
Quest Capital Loan Modification
01.2008 - 01.2010
Assistant Manager
Verizon Wireless/Go Wireless
12.2006 - 01.2008
Associate of Liberal Arts Degree - Liberal Arts
Los Angeles Pierce College
High School Diploma -
Reseda High School
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