Judie Alvarez
San Antonio
Summary
Results-driven Marketing Manager with a proven track record in developing and executing successful marketing strategies. Self-motivated, organized and an expert in customer service. I am seeking a challenging role where I can contribute my skills in strategic planning, team leadership, and creative problem-solving to achieve business objectives.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Community Liaison /Director of Business Development
Caraday Healthcare
San Antonio
01.2025 - 08.2025
- Cultivated community relationships to enhance collaboration and engagement.
- Formulated strategies with stakeholders to address social challenges impacting residents.
- Created and distributed educational materials to inform community members.
- Sourced new business partnership opportunities to support growth initiatives.
- Analyzed market trends to guide strategic decisions and enhance service offerings.
- Collaborated with healthcare staff to ensure accurate patient-focused messaging.
- Presented monthly marketing results at executive team meetings for review.
- Evaluated patients for optimal placement in healthcare facilities.
Director of Business Development and Marketing
Elysian Hospice
San Antonio
09.2024 - 02.2025
- Established and maintained strong relationships with key clients, partners, and stakeholders, fostering long-term partnerships that enhanced revenue streams
- Cultivated relationships with C-level executives, nurturing long-term partnerships leading to repeat business opportunities
- Identified new business opportunities through market research, competitive analysis, and customer needs assessment, contributing to strategic growth initiatives
- Negotiated contracts, pricing agreements, and terms with clients to maximize profitability while ensuring customer satisfaction
- Managed the full sales cycle from lead generation to contract negotiation, ensuring timely closure of deals
- Implemented a referral program resulting in a 57% increase in new business referrals from existing clients
- Evaluated potential mergers, acquisitions, and partnerships to enhance market presence.
Marketing Director
Westover Hills Rehabilitation and Healthcare Center
San Antonio
10.2022 - 09.2024
- Built and maintained hospital relationships to enhance collaboration and service delivery.
- Maintain quarterly meetings with Hospital Administration, CFO and/or CM Directors to discuss LOS and facility RTA's.
- Provided hospital-specific reports to demonstrate capability in meeting patient transition needs in a timely manner.
- In addition to Community Relationships I assist on the admission side in which referrals are pulled and reviewed for acceptance.
- If patient is clinically approved I visit patient and family to discuss needs vs care, services, benefits, co-pays, expectations, duration and transition of care.
- Once patient is admitted to facility I visit patient at bedside and ensure all needs are met providing patient and family direct access to me to address any issues.
- I take pride in speaking to patients and their families , ensuring all questions are answered and patients are comfortable with transition.
- Maintained social media posts and created and distributed insurance fliers to promote services.
- Additionally, I meet with Case Manager and update often.
Director of Field Operations
Broadway Vascular - Consultant
San Antonio
04.2022 - 12.2022
- During this short time with Broadway Vascular I was brought in as a Marketing Consultant to aide in the growth of the practice.
- Utilized community contacts to connect Broadway Vascular with skilled facilities and pitched program to administrators, facilitating partnerships that expanded service reach.
- Once approved I would start the credentialing process in which all Broadway Vascular Associates would have the ability to enter facility to evaluate and treat patients.
- As program began to grow our team was in need of expansion.
- I brought in an Administrative Assistant to help maintain program growth.
- Developed training for administrative assistant focused on marketing and program growth, informing facilities about our services' benefits and improving quality metrics and Medicare ratings.
- Patients were to be seen within 48 hours of referral in which I hired on a Vascular Tech to round with Physician, assist with evaluations and ensure proper documentation.
- Vascular Tech submitted claims to insurance and scheduled procedures, including transportation.
- Partnered Broadway Vascular with 23 facilities, generating an average of 18 referrals per week, with 75% requiring physician evaluations and often needing interventions.
- Program was a huge success, noting a 37% increase in revenue.
- Once Contract was completed Broadway Vascular continued with program and has maintained quarterly goals.
Senior Marketing Liaison
Morningside Ministries
San Antonio
07.2021 - 04.2022
- During my time with Morningside Ministries, COVID was prominent, causing an overflow of patients and an urgent need for placement.
- Collaborated as a team of three liaisons to educate hospital referral sources on our capabilities, ensuring timely and safe patient placements.
- Facilitated weekly team meetings to discuss patient cases, provide support, and strategize solutions for challenges in patient service.
- Produced weekly market analysis to prepare for patient influx.
- Coordinated equipment orders and staffing to maintain operational readiness and support achievable placement goals.
- Implemented policies to establish a safe, COVID-free environment for all individuals.
- As a team we collaborated and sought out innovative ways to incorporate families, safely, while providing the best care to their loved ones.
- Maintained detailed records to support ongoing profitability analysis.
Physician Liaison / Marketing Liaison / Clinical Care Coordinator
Inpatient Progressive Healthcare of America
San Antonio
02.2020 - 07.2021
- IPHA, formerly known as Advinity - kept me on staff to ensure smooth rebranding and maintain previous relationships with referral sources and partnerships.
- Rounded in hospital with physician as personal case manager, coordinating care and facilitating patient needs.
- Once patients' needs were identified, it was my responsibility to assist in a safe discharge.
- I met with patients and their families to provide a breakdown of healthcare needs and discuss options and/or post acute recommendations.
- Once patient was in agreement, I would finalize plans with hospital case management and ensure discharge was complete.
- Coordinated case management and marketing efforts while overseeing providers' schedules.
- Managed monthly work schedule for 30+ providers, covering 19 hospitals, 3 ARUs, 4 LTACHs, and 30 post-acute facilities, ensuring adequate coverage and resource allocation.
Senior Marketing Manager / Business Development / Physician Liaison
Advinity Hospitalist Group
San Antonio
01.2018 - 02.2020
- Led rebranding initiative for Advinity Hospitalist Group to establish identity as independent service provider in community.
- Coordinated rebranding efforts, notified local hospitals, educated stakeholders, and sought partnerships to ensure continuity of care.
- Scheduled and conducted corporate meetings with hospital administration, VPs, primary care physicians, and community centers to foster collaboration.
- Held monthly corporate meetings to confirm that expectations were met.
- Provided partners with 24/7 access to resolve issues.
Hospitalist Care Coordinator / Marketing Manager / Physician Liaison
MCCI
San Antonio
07.2016 - 01.2018
- MCCI, an insurance affiliated Hospitalist group, where I served on the clinical side to assist members with their discharge needs.
- My duties include early morning rounds with physicians, chart review, and discharge planning.
- Created synopsis of hospital stay for each member to clarify diagnosis, treatments, and expectations.
- Additionally, I scheduled follow-up appointments and arranged a safe return home.
- Requested insurance authorization for post-acute services by sending my synopsis to superiors.
- Met with patient during insurance authorization wait to provide list of in-network facilities and secure bed.
- All communication was documented in the insurance portal and approved by physicians.
- Notified PCPs via text of patient discharges and shared all clinical documentation through provider portal.
Education
High school diploma or GED -
Robert A. Millikan High School
Palo Alto, CA06-2000
Some College (No Degree) - English major / minor Nursing
Long Beach City College
Long Beach, CASkills
- Community engagement and partnerships
- Patient advocacy and interaction
- Business development
- Contract negotiation
- Client management
- Data analytics and market analysis
- Project management and implementation
- Quality improvement
- Healthcare training
- Medical office experience and patient confidentiality
- Event management and coordination
- Organizational skills and multitasking
- Team development and leadership
- Social media branding
- Communication skills
Certification
- CNA Certified, 08/01/07
- Driver's License
- Non-CDL Class
- CPR Certification
Languages
English
Spanish
Personal Information
Work Permit: Authorized to work in the US for any employer
Timeline
Community Liaison /Director of Business Development
Caraday Healthcare
01.2025 - 08.2025
Director of Business Development and Marketing
Elysian Hospice
09.2024 - 02.2025
Marketing Director
Westover Hills Rehabilitation and Healthcare Center
10.2022 - 09.2024
Director of Field Operations
Broadway Vascular - Consultant
04.2022 - 12.2022
Senior Marketing Liaison
Morningside Ministries
07.2021 - 04.2022
Physician Liaison / Marketing Liaison / Clinical Care Coordinator
Inpatient Progressive Healthcare of America
02.2020 - 07.2021
Senior Marketing Manager / Business Development / Physician Liaison
Advinity Hospitalist Group
01.2018 - 02.2020
Hospitalist Care Coordinator / Marketing Manager / Physician Liaison
MCCI
07.2016 - 01.2018
High school diploma or GED -
Robert A. Millikan High School
Some College (No Degree) - English major / minor Nursing
Long Beach City College