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JULI T. PACE
Bozeman,MT
Summary
Versatile creative director and brand strategist with expertise in visual storytelling and project management. Combines artistic vision with strategic insight to develop innovative marketing materials, ensuring consistent branding and effective communication. Collaborates with leadership teams to craft compelling narratives that resonate with target audiences.
Overview
18
18
years of professional experience
Work History
Creative Director
Raven's Frame Media, LLC
01.2011 - Current
- Partner directly with founders, owners, and leadership teams to understand their goals, audiences, challenges, and brand story, then translate that thinking into a clear creative direction.
- Lead creative direction, brand strategy, photography, and visual communications for businesses and organizations across hospitality, agriculture, construction, wellness, retail, real estate, and professional services.
- Direct and produce commercial, hospitality, architectural, lifestyle, food, product, headshots, video, and aerial content for use across websites, social platforms, advertising, editorial, and print.
- Develop visual campaigns and marketing materials across brand photography, social and digital content, presentations, promotional graphics, print collateral, and website imagery.
- Managed projects from discovery and creative brief through production, art direction, revisions, and delivery, balancing multiple client priorities effectively.
- Created content strategies, reusable templates, and visual systems that enabled clients to maintain consistent branding and improve communication post-project.
- Consulted organizations on enhancing visual branding and communication strategies to better align with their goals.
Educator
Chittenango Central School District
01.2009 - 01.2024
- Built and led a Media Arts program spanning photography, graphic design, media marketing, video production, photojournalism, podcasting, and visual communication.
- Integrated Adobe Creative Cloud and emerging media tools into instruction and mentored students in concept development, critique, storytelling, design thinking, and presentation.
- Directed exhibitions and media showcases, managing production schedules, equipment, technology, and presentation standards to enhance student engagement and showcase creative work.
- Collaborated across departments on communications, events, curriculum, and school-wide initiatives, providing creative and organizational leadership for successful cross-functional projects.
- Completed administrative internship and directed district elementary enrichment program, coordinating curriculum, staffing, logistics, and schedules to ensure smooth operation and effective communication.
Education
Certificate of Advanced Study - Educational Leadership
Le Moyne College
01-2022
M.S. - Curriculum & Instruction
SUNY Oswego
01-2010
B.F.A. - Art Education & Photography
Syracuse University
01-2003
Skills
- Creative direction and brand stewardship
- Brand strategy and positioning
- Visual storytelling and art direction
- Campaign and content development
- Photography and image production
- Graphic design and marketing materials
- Digital content creation
- Adobe Creative Cloud proficiency
- Canva and template design
- Video production and drone operation
- Social media and digital strategy
- Presentation design expertise
- Project management and creative workflow
SELECTED CREATIVE WORK
Diamond Creek Academy — Helped shape the launch of a new education and mentorship program through brand strategy, messaging, visual direction, photography, social launch planning, and reusable content templates.
Ink & Paper Bookstore — Created brand photography and visual content for an independent bookstore, capturing the personality of the space, products, and customer experience while supporting a cohesive presence across digital and social channels.
Ace Aubertine Upholstery — Developed brand positioning, website direction, photography, and visual content for a specialized upholstery business, helping translate craftsmanship and services into a stronger, more professional customer-facing brand.
Farmstead 1868 — Created brand and product photography, campaign concepts, and marketing content for a farm-based lavender and wellness brand, including visual direction supporting retail products, events, and national trade-show presence.
Little Belt Cattle Co. — Created documentary-style brand photography and visual storytelling around the people, ranch operations, products, and Western lifestyle of a Montana cattle company.
Michael’s Hospitality — Produced food, hospitality, team, event, and lifestyle imagery while advising on broader brand presentation and marketing content for hospitality properties.
ADDITIONAL CLIENT EXPERIENCE
Straight Wharf Fish Nantucket; Enders Construction; Plumbline Construction; Rooted Salon; The Brewster Inn; 9 Maples Farm Market; Whole Self Psychology; Health 101; Katie Becker Photography; Chalet Village Cooperstown; Crisman Barn Estate; Robyn Adams Real Estate.
PROFESSIONAL PERSPECTIVE
My work sits at the intersection of strategy and making: understanding what an organization is trying to communicate, finding the strongest story, and building the visual tools to tell it. More than photography alone, my role with clients is often to see the bigger picture, bring clarity to ideas, and create communications that feel cohesive, useful, and true to the people behind the brand.
Timeline
Creative Director
Raven's Frame Media, LLC
01.2011 - Current
Educator
Chittenango Central School District
01.2009 - 01.2024
Certificate of Advanced Study - Educational Leadership
Le Moyne College
M.S. - Curriculum & Instruction
SUNY Oswego
B.F.A. - Art Education & Photography
Syracuse University