Talented content writer with over five years of experience and a strong attention to detail and work ethic. An out-of-the-box thinker and problem solver aiming to create impactful content that compels customers and prospects and drives results.
Overview
5
5
years of professional experience
Work History
Content Marketing Analyst
Zayo Group
12.2021 - Current
Craft website content like blogs, eBooks, infographics, and videos for around 50,000 monthly site visitors
Conduct interviews with internal and external telecommunications subject matter experts and customers for technical content, thought leadership bylines, and customer stories
Collaborate cross-functionally within the marketing organization to create impactful, customer-driven campaigns with content at the core
Analyze resource traffic biweekly, report findings to marketing team, and tweak content strategy accordingly
Marketing Manager
Invoke (acquired By MarketCast)
11.2020 - 12.2021
Primary site content writer and manager for invoke.com leading a brand awareness-focused strategy with SEO and compelling thought leadership content for market researchers
Sent out a regular newsletter to drive customers and prospects to relevant site content
Created a demo video showcasing the Invoke market research platform for sales enablement and other marketing efforts
Managed the Invoke social media platforms to drive further engagement and interest
Senior Content Marketing Specialist
LEWIS
06.2018 - 11.2020
Managed accounts for a variety of B2C and B2B technology clients, maintaining positive relationships with client contacts and delivering high-quality work consistently on-time
Drafted whitepapers, eBooks, infographics, and blogs to support a variety of clients' marketing campaigns
Promoted twice from an intern to a specialist to a senior specialist during my tenure at the large global agency