Summary
Overview
Work History
Education
Skills
Affiliations
Languages
Awards
Accomplishments
Languages
References
Timeline
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Julia Rashba

East Sandwich,United States

Summary

A dynamic sales executive with boundless energy and relentless drive, committed to surpassing goals through a thoughtful, collaborative, and customer-centric approach. Expert in establishing compassionate connections with clients, guiding customer experiences with empathy, and ensuring alignment with client goals. Proactive problem-solver with a strong focus on continuous enhancement of processes, and foresight into trends that drive competitive positioning. Recognized for authentic innovation and managing diverse projects effectively.

Overview

17
17
years of professional experience

Work History

Senior Sales Executive

Marriott Baltimore Waterfront
Baltimore, United States
06.2019 - Current
  • Strategically develop and manage highest revenue-generating base of Northeast Association, Corporate, and Intermediary Accounts for newly renovated 754-room hotel featuring 80,000 Sq Ft of flexible meeting space.
  • Leverage outstanding relationship management skills, combined with thorough industry insights, to reliably capitalize on all sales and business development opportunities, increasing customer satisfaction, retention, and loyalty by 225% compared to 2019.
  • Engage with all Marriott sales channels across all stages of soliciting, sourcing, planning, and executing innovative site visits and contract negotiations to reliably exceed sales targets, reaching 112% in 2024 and 193% in 2023.
  • Fostered effective relationships throughout sales organization, including hotels within CRN, resulting in 5 multiyear opportunities across varied brands and regions.
  • Contributed to sales strategy enhancement through evaluation of results and system optimization.
    Responded to customer feedback effectively, leading to improved operational processes.
    Cultivated in-depth knowledge of competitors to inform strategic decisions.
    Utilized Marriott resources and historical data to better meet customer expectations.

Senior Account Executive

Marriott International US Account Sales
Northeast, United States
01.2016 - 05.2019
  • Provided total account management for domestic tour operators and intermediaries, diplomatic and international accounts across all segments in the Middle East, Africa, Israel, Eastern Europe, and Russia.
  • Increased annual revenue for the assigned market segment from $1.5M to $4.5M, achieving 204% of the pace revenue goal in 2018.
  • Engaged with Global Sales Organization (GSO) teams to optimize segment strategies and tools, achieving 221% growth in lead volume across all participating hotels in Northeast
  • Established strategic connections with key segment buyers focused on penetrating local market share and boosting revenue for hotels within organization
  • Participated in sales missions and trade shows, both internationally and domestically, to boost brand awareness, identify new opportunities, and retain, expand, and grow existing accounts.
  • Collaborated with revenue management to optimize pricing strategies for adhoc groups, tour series, and MICE.
    Mentored Segment Specialist in Group Sales Office, achieving a 179% increase in closure rates.

Sales Executive

Marriott International Area Sales, Midtown, New York
New York, United States
09.2014 - 12.2015
  • Identified and targeted new accounts within area; cultivated relationships with existing local accounts to enhance BT and group revenue for assigned hotels.
  • Functioned as property liaison for top GSO and Mid-Market accounts, maintaining high levels of customer satisfaction.
    Supported RFP processes by analyzing rate alignment with strategic goals.
    Executed various sales initiatives, including social hours and educational events.
    Engaged in local industry events to promote business development.
  • Presented sales strategies to stakeholders and developed property sales plans.
    Created engaging presentations for owners' meetings to drive property sales initiatives.
    Analyzed market conditions, including competitors' strengths and weaknesses, economic trends, and supply-demand dynamics.
    Utilized market insights to enhance competitive positioning and optimize sales effectiveness.
  • Uncovered business opportunities through competitive research to share-shift groups from local competitors.
    Re-solicited past bookings to identify future needs of covered accounts.
  • Facilitated partnerships with both in-market and out-of-market hotels to generate business from local accounts, utilizing strong negotiation capabilities and creative sales approaches to achieve closure.

Account Executive Affinity

Marriott International
New York, United States
09.2011 - 09.2014
  • Drove group revenue generation from 80 assigned and 100+ non-assigned accounts, surpassing $5M annual target.
    Strengthened relationships with key stakeholders, both internal and external, to support revenue growth.
  • Uncovered and shifted over $1 million worth of business from the competition in 2013. Partnered with customers to align their preferences with brand needs while maximizing revenue potential, customer loyalty, and demand across all brands (inbound and outbound), increasing market share for our hotels.
  • Strengthened engagement with Marriott Strategic Partnership Accounts, driving account revenue growth for Women Corporate Directors and Asia Society by 150%
  • Restored partnerships with Consulate General of Russia, TJ Martell Foundation, Committee of 100, Kabbalah, and other clients that transitioned away from Marriott, resulting in $405K in revenue
  • Engaged with operations teams at stakeholder hotels to facilitate seamless contract turnover, enhancing overall guest satisfaction and driving high return business generating over $3M from 2012-2013.

Regional Director of Sales

TTI Technologies
New York, United States
02.2010 - 08.2011
  • Sales strategy development and implementation. Business process design and corporate adoption in marketing, sales and customer interaction.
  • Finding creative ways to develop new business through turbulent economic times. Key initiatives included developing and managing new target markets and strategic partnerships.
  • Concentrated launch efforts of the AmenitiesInControl software requiring analyzation of market trends for effective positioning of the software solutions.

Director of Operations East Coast

Hotel Outsource Management (HOMI)
San Francisco, United States
01.2009 - 02.2010
  • Led a cross-functional sales and operations team in effort to create visibility and introduce new service to penetrate marketplace, achieving 69% increase in rooms install base.
  • Responsible for sales and marketing, contract negotiations with prospective hotels in the North-East region reporting directly to the CEO of worldwide operations.
  • Managed all aspects of installation, implementation, and day to day operation of minibar department at hotels operated by HOMI. Coordinated accounts reconciliation, monthly reports, vendors & supplier's relationships, inventory, payroll, employee recruitment and training.

Education

Executive and Leadership Coaching -

Corporate COACH U
01.1996

Business Organization and Administration -

New York Institute of Technology
01.1993

BS - Chemical Engineering

Moscow State University
01.1992

Skills

  • Account management and strategic planning
  • Lead generation and sales strategy
  • Relationship building and emotional intelligence
  • Negotiation and contract expertise
  • Revenue optimization and funnel management
  • Market analysis and competitor insights
  • Data-driven decision making
  • Problem solving and collaboration

Affiliations

  • ASAE
  • PCMA
  • MPI
  • USTOA
  • NTA
  • ABA

Languages

Russian, Ukrainian, Polish

Awards

  • Top Producer DMV, 01/2024
  • Top Producer US Account Sales, 01/2019
  • Sales Executive of the Quarter, 01/2015
  • Top Booker of the Month, 05/2015
  • Golden Circle Award Winner
  • Marriott International Sales Market of the Year, 01/2013
  • Marriott International Market Sales Team of the Year Eastern Region, 01/2012

Accomplishments

  • Top Producer, Q2 2025
  • 2024 MI Hotel of the Year US & Canada
  • Golden Circle Awards 2022, 2023, 2024
  • Top Producer US Account Sales, 2019
  • Sales Executive of the Quarter, 2015, Q1
  • Top Booker of the Month, 2015
  • MI Sales Market of the Year, 2013
  • MI Market Sales Team of the
    Year Eastern Region, 2012

Languages

Russian
Native/ Bilingual
Ukrainian
Professional
Polish
Elementary

References

References available upon request.

Timeline

Senior Sales Executive

Marriott Baltimore Waterfront
06.2019 - Current

Senior Account Executive

Marriott International US Account Sales
01.2016 - 05.2019

Sales Executive

Marriott International Area Sales, Midtown, New York
09.2014 - 12.2015

Account Executive Affinity

Marriott International
09.2011 - 09.2014

Regional Director of Sales

TTI Technologies
02.2010 - 08.2011

Director of Operations East Coast

Hotel Outsource Management (HOMI)
01.2009 - 02.2010

Executive and Leadership Coaching -

Corporate COACH U

Business Organization and Administration -

New York Institute of Technology

BS - Chemical Engineering

Moscow State University

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