Julia Saponaro
New York
Summary
Innovative Public Relations graduate with expertise in social media content creation and brand collaborations. Experienced in crafting engaging short-form content for Instagram and TikTok while analyzing performance metrics to enhance brand visibility through digital storytelling. Background in fast-paced hospitality environments, with a focus on lifestyle marketing in New York City.
Overview
6
6
years of professional experience
Work History
Bartender
Rounders
Tuscaloosa
04.2025 - Current
- Managed busy bar top and service well, delivering drinks quickly and accurately during peak hours and holiday shifts to enhance customer satisfaction.
- Cultivated loyal customer base through attentive service, memorizing regular orders, and providing personalized drink recommendations based on guest preferences to improve repeat business.
- Handled cash and credit transactions, performed nightly inventory counts, and ensured compliance with legal requirements for alcohol service and ID verification to maintain operational integrity.
Food Content Creator
Girls.Grub
09.2020 - Current
- Create restaurant-focused content highlighting dining experiences and food trends
- Produce short-form video and photo content for Instagram Reels and posts
- Engage with restaurant brands and local audiences to build community around food recommendations
Content Creator and Collaborator
ReviewmyHinge
Freehold
06.2025 - 08.2025
- Created engaging short-form video content for platforms like TikTok and Instagram, contributing to a significant 25% increase in brand visibility
- Collaborated with creative team to brainstorm and develop events and content strategy
- Analyzed content performance to identify high-performing content and strategies for increasing reach
Content Creator
Hally Hair
Tuscaloosa
08.2024 - 11.2024
- Developed and curated weekly content for Hally Hair, including TikTok videos and Instagram posts
- Monitored emerging social media trends to enhance engagement and elevate brand visibility
- Collaborated in weekly team strategy meetings to optimize content planning and execution
Education
Bachelor of Arts - Communication and Information Sciences, Public Relations, Psychology
The University of Alabama
Tuscaloosa, AL05.2026
Skills
- Google Analytics
- Partnerships
- Data analytics
- Excel
- Microsoft Office
- Social media
- Content development
Affiliations
Alpha Omicron Pi Sorority, August 2022 – August 2024 Member, The University of Alabama, Tuscaloosa, AL
Wellness Society, January 2025 – May 2026 Member, The University of Alabama, Tuscaloosa, AL
University of Alabama Public Relations & Communications Society, August 2025 – May 2026 Member, The University of Alabama, Tuscaloosa, AL
Wellness Society, January 2025 – May 2026 Member, The University of Alabama, Tuscaloosa, AL
University of Alabama Public Relations & Communications Society, August 2025 – May 2026 Member, The University of Alabama, Tuscaloosa, AL
Timeline
Content Creator and Collaborator
ReviewmyHinge
06.2025 - 08.2025
Bartender
Rounders
04.2025 - Current
Content Creator
Hally Hair
08.2024 - 11.2024
Food Content Creator
Girls.Grub
09.2020 - Current
Bachelor of Arts - Communication and Information Sciences, Public Relations, Psychology
The University of Alabama