Julia Houser
Summary
Marketing and business development professional with experience driving brand growth through strategic content, partnership development, and community engagement. Known for combining creativity with relationship-building to execute marketing initiatives that strengthen brands, foster meaningful connections, and support measurable business growth.
Overview
3
3
years of professional experience
Work History
Director of Business Development
Foundation Title And Escrow
Huntsville, AL
06.2025 - Current
- Lead integrated marketing, business development, and community engagement initiatives for a growing title and escrow company with 20+ offices across Alabama.
- Grew our Google Business Profile from 34 to 201 reviews in one year by making client reviews a consistent part of the closing experience.
- Lead the company's organic social media strategy, increasing Facebook followers by 87% and Instagram followers by 72% while generating more than 183K annual impressions and reaching over 101K accounts.
- Create approximately 25 marketing pieces each month including social media content, video, email campaigns, print collateral, and event materials.
- Work directly with executive leadership to develop branding initiatives and maintain a consistent brand presence across the company.
- Build relationships with clients and community partners through networking, client meetings, and educational events.
- Coordinate brokerage trainings, networking events, educational programs, and client events that strengthen referral relationships and increase brand visibility throughout North Alabama.
Account Executive
SCSWORX
Huntsville, Alabama
05.2024 - 06.2025
- Exceeded sales goals by approximately 300% through strategic prospecting and relationship-focused selling.
- Managed B2B accounts across the healthcare and industrial sectors, building long-term client relationships and identifying opportunities for growth.
- Created customized proposals, presentations, and marketing materials tailored to each client's goals and business needs.
- Represented the company at trade shows and industry events to strengthen brand awareness and generate new business opportunities.
Marketing and Communications Intern
Downtown Huntsville Inc.
Huntsville, Alabama
05.2023 - 09.2023
- Created digital content, promotional materials, and social media campaigns to increase community engagement and highlight local businesses, events, and initiatives.
- Supported marketing and communications initiatives to promote downtown Huntsville through social media campaigns, event marketing, community outreach, and strategic partnerships, enhancing community visibility.
- Assisted in planning and executing large-scale community events, coordinating logistics, vendor communication, sponsorships, and marketing efforts to ensure seamless experiences for attendees.
- Collaborated with local businesses, nonprofit organizations, and community partners to strengthen relationships and advance economic development initiatives, fostering community growth.
Education
Bachelor of Science - Business Administration in Marketing
University of Alabama At Huntsville
Huntsville, AL05-2024
Skills
- Business Development
- Brand Strategy
- Partnership Development
- Content Marketing
- Social Media Management
- Community Engagement
- Event & Experience Marketing
- Consultative selling
- Executive Communication
Timeline
Director of Business Development
Foundation Title And Escrow
06.2025 - Current
Account Executive
SCSWORX
05.2024 - 06.2025
Marketing and Communications Intern
Downtown Huntsville Inc.
05.2023 - 09.2023
Bachelor of Science - Business Administration in Marketing
University of Alabama At Huntsville