Julian Jackson
Summary
Marketing strategy and campaign expert with a 2023 Grow with Google Professional Certificate. Specializes in marketing evaluation, campaign auditing, and strategic workflow review. Proficient in GA4 analytics and Meta Ads Manager, translating complex data into actionable insights for B2B and B2C markets. Demonstrated success in optimizing audience targeting to enhance ROI.
Overview
2
2
years of professional experience
Work History
Marketing Specialist
Bulwark
Las Vegas, Nevada
03.2024 - 01.2026
- Specialized in GA4 analytics and Meta Ads Manager for data-driven marketing insights.
Evaluated campaigns and conducted audits to strengthen brand positioning and align strategies.
- Identified strategic gaps to enhance audience targeting precision.
- Implemented strategies that drove measurable ROI through optimized marketing efforts.
- Translated complex commercial data into actionable feedback for B2B and B2C initiatives.
- Audited multi-channel Google and Meta campaigns; pinpointed weak ad copy positioning and refined audience targeting logic.
- Performed conversion path auditing and compiled performance readouts to support marketing analytics.
- Evidence-Based Analytics (GA4): Leveraged GA4 to perform deep-dive audits of the customer journey; implemented conversion tracking that identified "performance outliers," providing technical justification for budget allocation.
- Performance Auditing: Navigated the "Performance Paradox" by using data-backed reasoning to maintain high-converting assets that lacked surface-level vanity metrics but drove significant bottom-line revenue
Education
Marketing Certification - Priciples of Marketing
Grow With Google
04-2023
Skills
- Digital marketing
- Audience targeting
- Campaign evaluation
- Conversion tracking
- Data analysis
- Customer relationship management
Timeline
Marketing Specialist
Bulwark
03.2024 - 01.2026
Marketing Certification - Priciples of Marketing
Grow With Google