Bilingual entrepreneur and trusted business partner with expertise in seamlessly transitioning between private and public industries. Demonstrated ability to identify drivers of change and lead teams operationally and creatively. Committed to managing and respecting every team member and client, regardless of their position or role, to establish sustainable advantages that drive company growth. Over a decade of experience as a senior graphic designer, providing a unique perspective for effectively prioritizing goals. Successfully developed executive, marketing, and branding projects from conception to completion, showcasing valuable industry experience and a passion for strategic goal development. Specializes in creating diverse campaigns that consistently deliver impactful results.
Hi, I’m
Juliana Arbelaez
Orlando,FL
Summary
Overview
17
years of professional experience
Work History
Ea! Project Inc.
Co-Founder / Creative Director
10.2021 - Current
Job overview
- Spearheaded the creative direction and strategy for more than 12 client projects at a time, including branding initiatives, marketing campaigns, and digital experiences
- Lead a dynamic team of 10 designers, writers, and strategists, fostering a collaborative and innovative environment
- Develop and maintain brand identities for clients, ensuring consistent and compelling brand messaging across all touchpoints
- Collaborate closely with clients to understand their objectives and deliver creative solutions that exceed their expectations
- Create and implement captivating visual campaigns that lead to specific accomplishments or metrics for diverse clients (e.g., increased brand awareness by 40%, or drove X% growth in sales)
- Stay abreast of industry trends and emerging technologies, infusing fresh ideas and innovative approaches into all creative endeavors
- Manage multiple projects simultaneously, ensuring timely delivery and adherence to budget constraints
- Conduct market research to identify consumer insights and competitor strategies, informing the agency's approach to client projects.
- Developed strategic communication and marketing plans.
- Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.
- Managed campaigns with a specific focus to meet customer needs and creative visions.
- Formulated and monitored budgets to manage expenses and control costs.
B-Hive LLC (Start Up)
Marketing Director
02.2022 - 11.2022
Job overview
- Develop and execute the overall marketing strategy for the cannabis venture group, aligning with business objectives and regulatory guidelines
- Craft and maintain a distinct brand identity that differentiates the group's portfolio of cannabis brands in a competitive landscape (e.g., achieved a 45% increase in brand recognition or loyalty).
- Conduct market research, competitor analysis, and customer insights to identify growth opportunities, consumer trends, and areas for improvement
- Collaborate with creative teams to produce compelling content that educates, entertains, and engages the target audience, aligning with brand messaging
- Manage media partnerships, press releases, and media outreach to enhance the group's brand reputation and thought leadership
- Optimize the group's online presence, including e-commerce platforms, SEO/SEM, email marketing, and customer relationship management
- Implement robust analytics tools to track campaign performance, ROI, and KPIs, providing data-driven insights to enhance marketing strategies.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Coordinated with the creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Initiated sessions with sales team leaders to brainstorm new ideas and promotional strategies.
- Established and drove a culture of mentorship and inclusiveness across the extended team (e.g., improved team satisfaction by 35% or reduced turnover by 20%).
Ea! Creativo
Partner & Creative Director
02.2015 - 12.2021
Job overview
- Successfully established and led a dynamic creative team to execute robustly integrated marketing and design projects for well-established clients, driving account growth, increased exposure, and revenue generation
- Contributed actively to the creative process, equipping the team with innovative tools and ideas to exceed client expectations and deliver exceptional results
- Collaborated closely with clients to ensure alignment of needs, goals, and desires, improving efficiency, productivity, and client retention
- Strategically planned and managed budgets for diverse clients' event logistics, overseeing the successful execution of high-profile events, including the Solar Decathlon LAC 2018 launch
- Demonstrated proficiency in managing large-scale website projects by assembling specialized teams to implement cutting-edge digital technology for clients, including pioneering the first transactional portal web for Infivalle (State Bank of Valle del Cauca) and upgrading Lotería del Valle's website (State Lottery), among others in the private sector
- Effectively managed the annual budget for institutional and product promotion of Loteria del Valle (State Lottery), encompassing ATL, BTL, Digital media, and public relations
- Leveraged sponsorships and collaborations with renowned public figures such as sportsmen, singers, and celebrities to boost the lottery's reputation and propel it from the 5th to the 3rd position nationally
- Crafted impactful traditional and digital campaigns for a prominent gastronomy school, leveraging influencers, compelling content, scripts, graphics, and strategic communication to enhance exposure, enrollment, and brand recognition significantly.
- Chaired partner meetings to drive discussion of matters important to firm operations, keeping discourse on-topic and moving at an efficient pace.
- Oversaw the firm's day-to-day administrative operations, provided guidance to support staff, and enforced compliance with state, federal, and local regulations across the organization.
- Provided outstanding service to all individuals, promoting effective, and lasting business relationships.
- Spoke with peers to verify task completion, meeting tight deadlines, and schedules.
- Liaised between partners and internal stakeholders to resolve conflicts.
- Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
- Accomplished multiple tasks within established timeframes.
- Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Developed and executed branding campaigns to educate target audiences on product features, benefits, and values.
- Consulted with product development teams to enhance products based on customer interest data.
- Researched market trends to identify customer needs and preferences for strategic planning.
- Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
- Researched and identified new opportunities for product and brand development.
Freelance
Graphic Designer
01.2008 - 12.2014
Job overview
- Capable of designing logos, brochures, social media graphics, marketing materials, and more
- Skilled in developing and enhancing brand identities, including logos, color palettes, and visual guidelines, to create consistent and recognizable brand representations
- Strong eye for composition, balance, and typography to create visually appealing designs that effectively convey the intended message
- Experience designing graphics for websites, social media platforms, email marketing, and online advertisements to maximize engagement and reach
- Proficient in preparing print-ready files and collaborating with printers to ensure high-quality output for various printed materials
- Demonstrated ability to understand client requirements, offer creative solutions, and incorporate feedback throughout the design process to achieve client satisfaction (e.g., achieved 95% client satisfaction, or reduced revision cycles by 60%).
- Developed creative design for print materials, brochures, banners, and signs (e.g., contributed to an 80% increase in client satisfaction with printed materials).
Cadbury Adams Colombia
Graphic Designer & Packaging Coordinator
01.2009 - 12.2010
Job overview
- Coordinated packaging development process, always getting excellent results for the final product
- Handled all the processes from regulatory compliance to final print (e.g., ensure 100% compliance with regulations, and reduced errors by 98% during the compliance process).
- Participated in innovation events with the research team to give their new products an appropriate image.
- Created digital image files for use in digital and traditional printing methods.
- Completed final touches for projects such as image sizes and font selection.
- Coordinated with external vendors and suppliers to verify the quality and accuracy of printed materials (e.g., reduced rework by 95%).
Education
HSC Oxford Home Study CentreRemote
DIPLOMA IN DIGITAL MARKETING
01.2022
University Overview
Advisori Insiders PRORemote
DIGITAL MARKETING PROGRAM
01.2020
University Overview
Pontifical Xavierian UniversityCali, Colombia
CERTIFICATE IN DIGITAL MARKETING
01.2019
University Overview
School of Visual ArtsNew York, US
COURSE ON BUSINESS STRATEGY: DEF. THE BRAND
01.2011
University Overview
University of Bogota Jorge Tadeo LozanoBogotá, Colombia
BACHELOR OF GRAPHIC DESIGN
01.2008
University Overview
Skills
- Brand Strategy
- Creative Direction
- Digital Marketing
- Strategic Communications
- Project Management
- Cross-Functional Collaboration
- Leadership
- Campaign Planning
Languages
Spanish
Native or Bilingual
English
Full Professional
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Marketing Director
B-Hive LLC (Start Up)
02.2022 - 11.2022
Co-Founder / Creative Director
Ea! Project Inc.
10.2021 - Current
Partner & Creative Director
Ea! Creativo
02.2015 - 12.2021
Graphic Designer & Packaging Coordinator
Cadbury Adams Colombia
01.2009 - 12.2010
Graphic Designer
Freelance
01.2008 - 12.2014
HSC Oxford Home Study Centre
DIPLOMA IN DIGITAL MARKETING
Advisori Insiders PRO
DIGITAL MARKETING PROGRAM
Pontifical Xavierian University
CERTIFICATE IN DIGITAL MARKETING
School of Visual Arts
COURSE ON BUSINESS STRATEGY: DEF. THE BRAND
University of Bogota Jorge Tadeo Lozano
BACHELOR OF GRAPHIC DESIGN
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