Juliana Lopez
New York,NY
Overview
9
9
years of professional experience
Work History
Director
Jack Barrett
New York, New York
04.2022 - 07.2025
- Led gallery operations with a strategic focus on business development and marketing to expand visibility and growth.
- Formed and sustained strategic relationships with artists, clients, and businesses.
- Created detailed plans outlining timelines, goals, budgets, staffing needs and other requirements for projects.
- Managed budgeting and financial planning processes for the organization.
- Developed and implemented comprehensive strategies to improve operational processes and organizational efficiency.
- Recruited, trained, supervised, evaluated and mentored staff members.
Senior Merchandising Strategy and Operations Manager
Artsy
New York, NY
09.2021 - 04.2022
- Developed an integrated merchandising strategy to maximize sales and drive revenue growth.
- Collaborated with marketing teams on multi-channel promotions that increased revenue.
- Analyzed sales data and market trends to identify opportunities for merchandise expansion and optimize product categories.
- Oversaw end-to-end merchandising throughout product and marketing to enhance the customer experience and drive sales.
- Collaborated with the marketing department to align merchandising strategies with promotional activities, and advertising campaigns.
Senior Marketing Manager
Artsy
10.2019 - 09.2021
- Launched and managed a program of campaigns across product and marketing channels to achieve marketplace acquisition and sales targets.
- Managed an ongoing brand partnership with Outfront to produce monthly, national billboard campaigns.
- Collaborated with sales teams to align marketing strategies with business objectives.
- Designed customer segmentation models to target specific audiences with tailored messaging.
- Interviewed and hired talented individuals to add value to marketing team.
- Monitored performance metrics such as website traffic and conversions from digital campaigns.
- Identified opportunities for new client acquisition through various marketing channels.
Strategic Partnerships Manager
Artsy
12.2018 - 10.2019
- Identified and established strategic alignment with prominent art world entities across North and Latin America to support company B2B and B2C acquisition objectives.
- Developed comprehensive partnership proposals and presentations for potential clients.
- Negotiated agreements with partners to ensure mutually beneficial terms and conditions.
- Compiled and analyzed performance metrics for each partnership to assess effectiveness.
- Collaborated closely with internal teams such as marketing, product development, legal, finance. to ensure successful execution of partnership initiatives.
- Worked with the Legal team to draft contractual agreements between the company and its partners, outlining terms of engagement.
Strategic Partnerships Project Manager
Artsy
11.2017 - 12.2018
- Successfully managed more than 30 major brand partnerships annually, executing contractual agreements encompassing digital campaigns and in-person events.
- Coordinated cross-functional teams to best leverage and deliver on partnership initiatives and campaigns.
- Prepared reports summarizing key findings from partnerships, and suggesting strategic improvements.
Assistant Director
Meislin Projects
New York, New York
10.2016 - 11.2017
- Facilitated the launch of the business and managed the commercial gallery space.
- Coordinated logistics for exhibitions and special projects.
- Managed post-sale operations, such as invoicing and transport.
- Prepared press releases announcing upcoming exhibitions and events.
- Maintained artwork inventory, both physical and digital, ensuring proper documentation and care.
Education
Bachelor of Science - Studio Art & Art History
Skidmore College
Saratoga Springs, NY05-2014
Skills
- Project management
- Cross-functional collaboration
- Client relationship management
- Strategic account development
- Marketing strategy
- Visual merchandising
- Effective communication
- Data-driven decision making
Program Proficiencies
- Adobe Creative Suite, Airtable, Artlogic, Canva, Figma, Google Suite, Looker Data Analytics, Mailchimp, Microsoft Office, Notion, Quickbooks, Salesforce, Slack, Squarespace, Trello
Timeline
Director
Jack Barrett
04.2022 - 07.2025
Senior Merchandising Strategy and Operations Manager
Artsy
09.2021 - 04.2022
Senior Marketing Manager
Artsy
10.2019 - 09.2021
Strategic Partnerships Manager
Artsy
12.2018 - 10.2019
Strategic Partnerships Project Manager
Artsy
11.2017 - 12.2018
Assistant Director
Meislin Projects
10.2016 - 11.2017
Bachelor of Science - Studio Art & Art History
Skidmore College
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