Julianna DiCristina
Clark,USA
Summary
Driven and creative with passion for brand development and market trends. Possesses strategic thinking and deep understanding of consumer behavior, coupled with skills in digital marketing and social media management. Capable of enhancing brand visibility and driving customer engagement.
Overview
4
4
years of professional experience
Work History
Retail Merchandiser
Premium Retail Services
New Jersey
09.2024 - Current
- Responsible for retail store marketing displays of premium brand and store brand products to maximize exposure and sales
- Accurately and promptly report and document shrinkage as well as unsold merchandise to suppliers to facilitate more precise product shipment
- Analyzed retail space to optimize product placement and enhance customer engagement.
Marketing and Social Media Manager
The Westwood
Garwood, NJ
11.2024 - 10.2025
- Developed and executed social media marketing strategies to increase brand awareness, engagement, and customer traffic across multiple platforms
- Created, scheduled, and managed branded content while maintaining a consistent brand voice and engaging with followers
- Executed audience research and directed paid social media campaigns to enhance reach and engagement
- Analyzed social media performance and KPIs, prepared monthly reports, and adjusted strategy based on insights and industry trends
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition
Cashier
Plum Tomato Pizzeria
Rahway, NJ
11.2021 - 09.2022
- Processed cash, credit, and electronic transactions accurately in a high-volume environment
- Delivered friendly, efficient customer service and resolved customer concerns
- Assisted with training new employees on transaction procedures and customer service standards
Education
Bachelor of Science - Marketing
Kean University
Union, NJ05-2027
Associate's degree - Marketing
Union County College
05.2025
Skills
- Social media marketing and campaign management across Instagram and TikTok
- Paid social media and video advertising with audience targeting
- Social media analytics, performance tracking, and reporting (KPIs)
- Trend analysis, social listening, and hashtag research
- Community management and audience engagement
- Content strategy and event promotion
- Customer feedback analysis and data-driven decision making
- Adobe Creative Suite and Canva
- Microsoft Excel, Word, and PowerPoint
Timeline
Marketing and Social Media Manager
The Westwood
11.2024 - 10.2025
Retail Merchandiser
Premium Retail Services
09.2024 - Current
Cashier
Plum Tomato Pizzeria
11.2021 - 09.2022
Associate's degree - Marketing
Union County College
Bachelor of Science - Marketing
Kean University