Summary
Overview
Work History
Skills
Websites
Accomplishments
Timeline
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Julie Austin

Julie Austin

Los Angeles,CA

Summary

Creative Publicist with a 22-year background in public relations. Adept at preparing press releases, press kits and stills. Talented at pitching and thriving in changing situations. Flexible and spontaneous with an in-depth knowledge and understanding of the media, including TV, radio, print and internet.

Overview

36
36
years of professional experience

Work History

Publicist

Creative Innovation Group
Los Angeles, CA
04.2000 - Current

Various corporate and small business clients:


  • Larry Elder – TV and radio host (longest running radio show in Los Angeles)
  • Erica Husseini – Professional surfer
  • K-Tel International (online and video division)
  • Judy Carter (comedian and author of “The Comedy Bible”)
  • Ricco Ross (actor – “Aliens”)
  • Hands-free Sunscreen
  • Nightpantz
  • The E Center
  • VIVA Vitamins
  • Soft Silhouette
  • Kart Katcher
  • glooeys

Directed and implemented intensive public relations campaign for mass media: print, radio, and television. Secured interviews, mentions, speaking engagements and product placements for clients on the following television and radio programs:

  • The Today Show, ABC News, CBS News, CNN, Fox News, NBC News, Nightside, Lifetime, Good Day Atlanta, Good Morning Arizona, HGTV, The Living Room (Australia)

Successfully placed press releases in major print media, including:


  • Newsweek, Inc., Fast Company, Mental Floss, Thrive Global, Authority Magazine, American Health, Oxygen, Living Fit, Ms Fitness, Eligible, Inventor's Digest, Complete Woman, Prevention, Woman's Own, L.A. Times, etc


  • Coordinated and managed sponsorships and sponsorship activation
  • Wrote press materials and delivered presentations to media representatives
  • Designed and implemented strategic business plan objectives
  • Researched, negotiated, implemented and tracked advertising and public relations activities
  • Designed and created campaign e-mail invitations, articles and marketing videos
  • Handled all marketing, social media interactions and other promotional initiatives

Motivational Speaker

Creative Innovation Group
Los Angeles, CA
03.2011 - Current
  • Keynote speaker for large corporate events
  • Make over 5,000 cold calls a year for work
  • Produce job fairs and online webinars with sponsors
  • Conduct TV and radio interviews
  • Maintain 4 Word Press sites, SEO, link building, social media, all under 350,000 Alexa ranking
  • Research material extensively before writing informative speeches
  • Quickly learn new skills and apply them to daily tasks, improving efficiency and productivity

Business Development Specialist

Creative Innovation Group
Los Angeles, CA
01.2017 - 06.2019
  • Conducted research for appropriate speaking jobs
  • Managed extensive cold calling for corporate speaking jobs
  • Handled public relations outreach
  • Expanded social media reach
  • Planned marketing initiatives and leveraged referral networks to promote business development
  • Expanded customer base by identifying needs, developing solutions and delivering client-centered products
  • Conducted regular meetings with client to build positive and productive relationship
  • Increased brand awareness, website traffic and sales by implementing effective marketing campaigns and strategies
  • Developed business pipeline using cold and warm techniques
  • Arranged potential client contacts, cultivated relationships and followed through all service needs
  • Tracked sales calls in database for relationship management

Skills

  • Administering Social Media Accounts
  • Web Content Creation
  • Employee Newsletters
  • Public and Media Relations
  • Researching Competitors
  • Customer Experience
  • Public Engagement
  • Motivational Speeches
  • Press Releases
  • Presenting Information
  • Public Presentations
  • Press Coverage

Accomplishments


    I'm an inventor of a unique, NASDAQ-winning health-related product. Started with literally $5.00 and a clay prototype. Secured strong IP, manufactured, distributed, and promoted around the word selling close to 1 million units with NO advertising. PR and marketing only.

Timeline

Business Development Specialist

Creative Innovation Group
01.2017 - 06.2019

Motivational Speaker

Creative Innovation Group
03.2011 - Current

Publicist

Creative Innovation Group
04.2000 - Current
Julie Austin