JULIE BALOUKA
Madrid,Spain
Summary
Results-driven Senior Account Manager & Business Development Leader with 17 years of experience in sales strategy, eCommerce, logistics, and digital transformation. Proven expertise in managing key accounts, driving business growth, optimizing sales pipelines, and leveraging data analytics to improve performance. Skilled at building top-level client relationships, fostering cross-functional collaboration, and executing strategic negotiations. Demonstrated proficiency in P&L management, enhancing customer satisfaction, and achieving sales targets. Fluent in Spanish, English, and French at a native level.
Overview
17
17
years of professional experience
Work History
Business Development Director
CWS
02.2023 - Current
- Company Overview: (Business Migration)
- Led strategic account management across a worldwide partner network, increasing revenue by 40% in 10 months and maintaining a 99% client retention rate
- Built data-driven sales strategies, developing tailored solutions to expand account share and drive profitability
- Managed P&L for key partners, improving cost efficiency and revenue growth strategies
Country Manager Spain
NODALVIEW
12.2019 - 01.2023
- Company Overview: (SaaS- AI -Tech Solutions)
- Scaled Spanish operations from zero to 262 clients, achieving €20K Monthly Recurring Revenue (MRR)
- Led global strategic partnerships, managing key accounts across Southern Europe and LATAM and driving expansion into new markets
- Led customer engagement initiatives, identifying opportunities to increase share of wallet and introducing new technologies to partners
- Collaborated with cross-functional teams to develop and execute data-driven customer acquisition and retention strategies
Group Commercial Director
HOME SELECT
07.2017 - 11.2019
- Company Overview: (Luxury Real Estate)
- Directed strategic account management, increasing monthly sales by 20% YoY and ensuring 98% revenue target achievement
- Developed customer-first approaches, enhancing satisfaction (NPS) and optimizing client engagement strategies
- Collaborated with operations and product teams to streamline service offerings and improve market positioning
Senior Sales Director
MARCUS EVANS- THG SPORTS
01.2014 - 06.2017
- Company Overview: (VIP Hospitality)
- Drove end-to-end sales cycle execution, exceeding targets with €200K revenue for the European Soccer Championship
- Established and maintained high-value customer relationships, ensuring repeat business and long-term client retention
- Developed sales monitoring dashboards and processes to optimize pipeline visibility and performance tracking
Buyer Director (eCommerce)
MOOIMAAK.COM
01.2011 - 12.2013
- Company Overview: (E-commerce)
- Managed 310 brand partnerships, increasing membership from 300K to 1M users with a 2.5% conversion rate
- Developed category and assortment strategies, optimizing inventory management and reducing operational waste
- Designed and executed promotional campaigns, enhancing customer acquisition and engagement
- (E-commerce)
Buyer Director (eCommerce & Wholesale)
VEROPAM- PLACEDULUXE.COM
11.2009 - 12.2010
- Company Overview: (Wholesale & e-commerce)
- Led wholesale procurement, achieving €4.8M in yearly purchases and expanding brand portfolio by 20%
- Implemented strategic sales initiatives to improve revenue generation and market penetration
International Marketing Manager
SHISEIDO GROUP
09.2008 - 11.2009
- Company Overview: (Cosmetics)
- Conducted market segmentation analysis, identifying customer needs to optimize product positioning and promotional efforts
- Collaborated with sales and product teams to enhance category management and revenue growth
Junior Marketing Manager
PIERRE FABRE DERMO COSMETIC GROUP
01.2008 - 08.2008
- Company Overview: (Cosmetics)
Education
Master of Science - International Business Management
Toulouse Business School
Toulouse08-2008
Master of Science - International Marketing
TBS BARCELONA
BARCELONA08-2008
Competitive 2 Years-program - Economics
Entrance Exams For French Business Schools
Strasbourg, France10-2005
Skills
- Strategic Account Management
- Sales & Business Development
- CRM & Customer Engagement
- P&L Ownership & Optimization
- Omnichannel Sales & Negotiation
- Cross-Functional Collaboration
- Data Analysis & Market Insights
- Pipeline Growth & Sales Execution
- Logistics & Shipping Expertise
- Executive Communication & Influence
- Self-Starter & Adaptability
- Goal-Oriented & Prioritization
Languages
English
Native or Bilingual
French
Native or Bilingual
Spanish
Native or Bilingual
Hebrew
Professional Working
Italian
Elementary
Timeline
Business Development Director
CWS
02.2023 - Current
Country Manager Spain
NODALVIEW
12.2019 - 01.2023
Group Commercial Director
HOME SELECT
07.2017 - 11.2019
Senior Sales Director
MARCUS EVANS- THG SPORTS
01.2014 - 06.2017
Buyer Director (eCommerce)
MOOIMAAK.COM
01.2011 - 12.2013
Buyer Director (eCommerce & Wholesale)
VEROPAM- PLACEDULUXE.COM
11.2009 - 12.2010
International Marketing Manager
SHISEIDO GROUP
09.2008 - 11.2009
Junior Marketing Manager
PIERRE FABRE DERMO COSMETIC GROUP
01.2008 - 08.2008
Master of Science - International Business Management
Toulouse Business School
Master of Science - International Marketing
TBS BARCELONA
Competitive 2 Years-program - Economics
Entrance Exams For French Business Schools
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