Results-driven Regional Visual Leader with 12+ years experience directing visual strategy & project management across high volume territories, including Canada & the US Southwest. Highly creative leader with a passion for talent development, team collaboration & training.
Overview
12
12
years of professional experience
Work History
Regional Visual Leader
American Eagle Outfitters, Inc
California, Pacific Northwest & Mountain States
08.2024 - Current
Developed and implemented visual merchandising strategies to enhance brand presentation across regional stores.
Collaborated with cross-functional teams to ensure alignment on seasonal product launches and promotions.
Managed & developed team of 4 to optimize visual excellence across region & support rigorous new store opening activity.
Led a training team to develop & customize visual content by audience; Regional Managers - District Managers - Store Teams; Content varying from conferences to national learning agenda
Conducted regular store visits to evaluate merchandising capability and provide actionable feedback to optimize business by market
Managed analytical reports to identify and track sales and customer trends; Supported merchandising decisions accordingly
Influenced design review process for new & renovated stores
Supported 2 regions simultaneously for 7 months prior to company realignment
Regional Visual Leader
American Eagle Outfitters, Inc
Toronto, Ontario CANADA
03.2020 - 08.2024
Worked with International & US national team to customize direction for Canadian specific assortment
Influenced home office partners on Canadian promotional strategies & visual direction
Regional Visual Manager
Victoria's Secret & PINK
Los Angeles, CA
08.2016 - 02.2020
Developed visual merchandising acuity across region in partnership with Senior Regional Manager
Collaborated with home office partners & Learning & Development department on company tools & trainings
Supported market intensification throughout SoCal & AZ
Field Visual Manager
Victoria's Secret & PINK
Las Vegas
09.2014 - 07.2016
Education
Bachelor of Science -
Bachelor of Arts - Fashion Merchandising
Wayne State University
Detroit, MI
Skills
Visual merchandising expertise
Effective communicator
Talent Development
Project Management
Teamwork & Collaboration
Influence
Training Agenda & Content Development
Proficient in Google Workspace, InDesign & Photoshop