Summary
Overview
Work History
Education
Skills
Timeline
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Julie Holliday

Las Vegas,NV

Summary

Results-driven Regional Visual Leader with 12+ years experience directing visual strategy & project management across high volume territories, including Canada & the US Southwest. Highly creative leader with a passion for talent development, team collaboration & training.

Overview

12
12
years of professional experience

Work History

Regional Visual Leader

American Eagle Outfitters, Inc
California, Pacific Northwest & Mountain States
08.2024 - Current
  • Developed and implemented visual merchandising strategies to enhance brand presentation across regional stores.
  • Collaborated with cross-functional teams to ensure alignment on seasonal product launches and promotions.
  • Managed & developed team of 4 to optimize visual excellence across region & support rigorous new store opening activity.
  • Led a training team to develop & customize visual content by audience; Regional Managers - District Managers - Store Teams; Content varying from conferences to national learning agenda
  • Conducted regular store visits to evaluate merchandising capability and provide actionable feedback to optimize business by market
  • Managed analytical reports to identify and track sales and customer trends; Supported merchandising decisions accordingly
  • Influenced design review process for new & renovated stores
  • Supported 2 regions simultaneously for 7 months prior to company realignment

Regional Visual Leader

American Eagle Outfitters, Inc
Toronto, Ontario CANADA
03.2020 - 08.2024
  • Worked with International & US national team to customize direction for Canadian specific assortment
  • Influenced home office partners on Canadian promotional strategies & visual direction

Regional Visual Manager

Victoria's Secret & PINK
Los Angeles, CA
08.2016 - 02.2020
  • Developed visual merchandising acuity across region in partnership with Senior Regional Manager
  • Collaborated with home office partners & Learning & Development department on company tools & trainings
  • Supported market intensification throughout SoCal & AZ

Field Visual Manager

Victoria's Secret & PINK
Las Vegas
09.2014 - 07.2016

Education

Bachelor of Science -

Bachelor of Arts - Fashion Merchandising

Wayne State University
Detroit, MI

Skills

  • Visual merchandising expertise
  • Effective communicator
  • Talent Development
  • Project Management
  • Teamwork & Collaboration
  • Influence
  • Training Agenda & Content Development
  • Proficient in Google Workspace, InDesign & Photoshop

Timeline

Regional Visual Leader

American Eagle Outfitters, Inc
08.2024 - Current

Regional Visual Leader

American Eagle Outfitters, Inc
03.2020 - 08.2024

Regional Visual Manager

Victoria's Secret & PINK
08.2016 - 02.2020

Field Visual Manager

Victoria's Secret & PINK
09.2014 - 07.2016

Bachelor of Science -

Bachelor of Arts - Fashion Merchandising

Wayne State University