JULIE ILLMENSEE

Serve as primary liaison for partners and customers, guiding onboarding, implementation, and adoption of Zap’s data analytics and reporting solution. Leveraging strong relationship-building skills to align with client business goals, drive renewals, and identify opportunities for expansion within existing accounts. Collaborate cross-functionally to address technical needs and ensure measurable business value is delivered to new business customers.

• Collaborate with cross-functional teams to effectively manage portfolio of 100+ key accounts generating over $1.2M in annual revenue.
• Consistently exceed customer renewal target by11% year-over-year.
• Optimize customer engagement process to expand new business with key partners increasing business by15%.
• Initiate and facilitate technical reviews and strategic planning sessions expanding business within existing customer base by 50% year-over-year.

• Manage inside account responsibilities and handle day-to-day customer care for luxury umbrella manufacture.
• Work with VP's and directors to create sale strategies that continue to accelerate territory growth by 17% year-over-year.
• Planned & executed $500,000 sale (3rd largest in company history) while staying under budget and delivering on time.
• Increase company visibility by successfully managing high-profile, high demand clients like Disney, SeaWorld, Royal Caribbean, and the Virgin Group.
• Implement corporate programs from inception to execution resulting in guaranteed recurring sales and TUUCI brand exclusivity.
• Represent TUUCI at internationally renowned trade shows as a result of excellent client facing and communication.
• Field customer complaints, facilitate negotiations & resolve issues increasing customer retention by 28%.

• Developed, optimized and managed websites for medical professionals resulting in greater market reach which on average increased revenue 13% year-over-year.
• Provided reputation management solutions including social media monitoring and optimized local SEO.
• Built and maintained trust-based relationships by developing transparent KPI's to continuously achieve 20% ROI.
• Delivered an average of 12% ROI month-over-month through combining SEO optimization and well targeted sales activities.
• Simultaneously spearheaded social media campaigns from inception to completion to expand digital visibility .
• Successfully used industry best practice resulting in increased organic website traffic year-over-year for 77% of clients.
• Created and analyze content for, but not limited to website: home pages, blogs, landing pages, press releases, social media, and citation building sites to increasing SERP visibility 63% year-over-year.
• Developed SOP's to decrease errors & project turnaround time while increasing quality of work and procedural scalability.
• Utilized third party assessment sites (Google Analytics/SEMRush/Moz etc,) to analyze progress & modify strategy maximizing client online performance month-over-month.

• Initially recruited as associate sales manager for apparel company's fastest growing brand, Die Epic, an adrenaline junkie clothing line.
• Quickly promoted after doubling sales using optimized digital presence, strategic brand activations and social media outreach.
• Expanded collective social media following to over 100,000 within 6 months by using Social Insight and Iconosquare to create data driven strategy with analytic framework.
• Drove monthly eCommerce website traffic up by 37% using Moz to improve SERP rank, Google analytics/keyword planner/ad words to optimize website product tags, descriptions, content and SEO while ensuring all subject matter is accurate, relevant and helpful to target demographic.
• Increased follower engagement by 12% through creating interactive, engaging brand-related content effectively exhibiting brand authenticity and developing heightened consumer awareness.
• Generated 23% increase in sales by maximizing product awareness/value through social media ads, email promotions and implementation of affiliate marketing program.
• Developed event/contest sponsorships, speaking engagements & influencer collaboration successfully building a powerful brand identity, gaining global recognition and increasing average customer lifetime value by nearly 50%.

• Contracted to develop marketing team and create online presence from scratch for small, ambitious PR agency.
• Developed & implemented marketing budget decreasing overall project expense by 31%.
• Doubled agency client list by building long-term relationship, strategic planning and effective problem solving.
• Streamlined efficiency by creating operational structure and SOP's also reducing average project turnaround time by 25%.
• Drove new business through intensive research and strategized planning that aligned with agency increasing leads by 10% month-over-month.
• Trained and managed 5-person team to continue company growth.
• Assisted in development of products and services previously unrepresented in the medical industry to increase client's qualified leads by 11% in new markets.

• Hired to develop long-term marketing strategy with accompanying sales campaigns for small furniture company’s who's prior outreach was done using only newspaper advertisements and road side signs.
• Created, developed and optimized website and social media presence keeping clear, consistent branding which increased new customer inquiries by 67%.
• Successfully oversaw budget in excess of $100,000 yearly using data analysis and industry trends to create strategic sales goals.
• Developed customer lifecycle management processes nearly doubling customer retention and increasing overall order amount by 13%.