Julie Khidekel
New York
Summary
Dynamic Product Marketing Manager with a proven track record at Napoli Shkolnik Law, UBS, and Artsai, leveraging AI technology and market analysis to drive service adoption and enhance social media presence. Skilled in data-driven decision making and cross-functional collaboration, achieving significant growth in client engagement and revenue.
Overview
8
8
years of professional experience
Work History
Product Marketing Manager
Napoli Shkolnik Law
New York
01.2024 - Current
- Leverage AI technology for data analysis of client revenues, usability testing, and collating information about users to drive adoption of legal services for clients of Napoli Shkolnik, a leading national corporate and torts law firm
- Collaborated with the in-house legal team to create AI generated videos to increase technical knowledge and boost social media presence by 200%
- Analyzed market trends to identify opportunities for service expansion and improvement.
Marketing Manager
Artsai
New York
09.2019 - 12.2023
- Created a holistic paid acquisition strategy for ad campaigns for Pandora and iHeartRadio,
leading to campaigns that grew client base and spanned audio and video - Performed market research regarding competitors in the audio podcasting industry; ensured
website copy met brand guidelines - Exceeded revenue by 30% due to 130% return on investment (ROI) through tracking and
measurement - Collaborated with the engineering and product teams to update the dashboard and deliver
presentations to prospective clients
Business Analyst
UBS
New York
06.2017 - 10.2019
- Used techniques to harvest, cleanse, and connect millions of data items each month in the
geospatial sector, as a Business Analyst in the UBS Evidence Lab - Transformed large structured and unstructured data sets into actionable insights by creating
new taxonomies for fashion brands
Education
Bachelor of Arts - Economics And English
University of Chicago
Chicago, IL06-2017
Skills
- AI technology integration
- Market analysis
- Data-driven decision making
- Cross-functional collaboration
- Effective communication
- Strategic thinking
Affiliations
- Yoga, hiking, snowboarding
Timeline
Product Marketing Manager
Napoli Shkolnik Law
01.2024 - Current
Marketing Manager
Artsai
09.2019 - 12.2023
Business Analyst
UBS
06.2017 - 10.2019
Bachelor of Arts - Economics And English
University of Chicago