Matt Foreman

Product Marketing lead for Unite, an all-in-one cloud based unified communications solution with Gen AI, chat, video conferencing, file share, integrations and voice functionality

• Repackaged Unite license portfolio to better align with partner needs and regional market demands – including new tier structures, GTM messaging, and sales/partner enablement assets.
• Introduced and delivered Generative AI functionality in Unite; currently own Unite AI roadmap and ongoing GTM optimization.
• Managing GTM strategy and execution for multiple launches within Unite and hardware catalog.
• Mentored two summer interns, providing guidance on product marketing initiatives, GTM planning, and cross-functional collaboration.

Supporting the Product Marketing Team (Unified Communications, Contact Center and Business Cloud Apps) with product enhancement launches and managing voice service launches

• Launched new hardware products to market including desk phones, headsets, speakerphones and their softphone integrations to use in tandem with Unite
• Manage and redesigned Intermedia’s Free Device Promotion with the inclusion of new hardware to offer partners/customers a free device per seat based on licenses purchased
• Created and managed a monthly product release notes email for partners consisting of information on both larger and smaller releases to come in the following month

• Launched and managed growing supply network in Tampa Bay, Miami, and Orlando
• Managed supply pipeline phases from cold calling to first job completion
• Conducted lead generation to keep prospect list full
• Managed supply partner relationship throughout the sales process

• Organized and led product launch for aftermarket line extension of truck parts
• Researched, analyzed, and defined the product opportunity, competitive landscape, and market dynamics
• Established product pricing strategies based on competitive benchmarking and retail analysis
• Defined metrics for the inclusion of third-party suppliers, conducted interviews and recommended a manufacturing supplier to create a private label product