Summary
Overview
Work History
Education
Skills
Accomplishments
Leadership and Board Membership
Timeline
Generic

Julie Pesch

Chicago,IL

Summary

Leader in strategic communications and planning, large-scale project management, media relations, crisis communications, digital messaging and content, and internal communications for 5000+ organization. Excellent understanding of market conditions and good critical thinking skills. Credited with decisive leadership and strong management with an emphasis on mentoring and developing staff.

Overview

32
32
years of professional experience

Work History

Account Manager

Purpose Brand
Chicago, IL
06.2021 - 01.2022
  • Contract work; interfaced with clients in creating strategic plans, media relations, branding and digital communications
  • Collaborated with the National Association of Black Accountants' communications team to develop impactful presentations for their annual convention
  • Assisted in organizing and executing effective town halls, successfully engaging over 200 members

Public Affairs Director

Ann & Robert H. Lurie Children’s Hospital of Chicago
Chicago, IL
05.1996 - 06.2020
  • Strategic focus on positioning Lurie Children's as a top pediatric hospital in the country through social and earned media
  • Under leadership, maintained top ranking in USNews & World Report from 1999 to 2020
  • Consistently saw 10 percent annual increases in earned media placements, and double digit increases in engagement on social media channels
  • Built and maintained positive relationships with media, resulting in front page and premier placements
  • Key relationships include Today, GMA, CBS, Chicago Tribune, WSJ, NYT, PBS and Associated Press
  • Created internal and external COVID-19 content
  • Pro-actively pitched hospital experts to reporters, resulting in key media placements
  • Created website content for consumers and oversaw social media posts
  • Led and created two effective city-wide public service campaigns; Stop the Falls resulting in a 50 percent decrease in window falls by 2016; and teen drinking prevention at music festival Lollapalooza resulting in a 53 percent decrease from 2014 to 2018
  • Public Information Officer responsible for coordinating and developing internal and external communications; served as hospital spokesperson
  • Managed relationship with Public Relations agency focusing on national placements

News Reporter

WISN-TV, ABC Affiliate
Milwaukee, WI
05.1990 - 05.1996
  • Emmy-nominated reporter; covered high-profile criminal cases, and local and national political campaigns

Education

Bachelor of Arts - Journalism

Drake University
Des Moines, IA

Skills

  • Strategic communications
  • Public Awareness Campaigns
  • Crisis communications
  • C-level messaging for interviews and speeches
  • Keen understanding of government relations
  • Media relations
  • Digital communications
  • Social media strategy
  • Client engagement
  • Presentation development

Accomplishments

  • Certificate in Integrated Marketing, University of Chicago, 2015
  • Board member, socialmedia.org health, 100+ national hospital member organization, 2018-2020
  • Silver Telly Award, 2013, for hospital video, 'A Symbol of Hope'
  • Silver Telly Award, 2011, for hospital video, 'When Seconds Count'
  • Public Affairs Committee Chair, Metropolitan Council on Healthcare, a membership and service organization representing more than 140 hospitals in Chicago area, 2007-2009
  • Executive Committee, Lincoln Park Chamber of Commerce Board of Directors, 2000-2006
  • Led hospital-wide clothing and fundraising drive, for Katrina Hurricane victims in Louisiana, 09/01/05

Leadership and Board Membership

  • Board member, Olive Tree Arts Network, Chicago, IL, 01/01/22, present, Spearheading communication initiatives to enhance organizational awareness, and engage constituents and donors with its vision and mission
  • President’s Advisory Council, Chicago Lighthouse, Chicago, IL, 01/01/21, present, Work closely with marketing team to develop and strategize media relations initiatives, enhancing the organization's visibility at local, state and national levels. Participate in Board’s Strategic Planning sessions

Timeline

Account Manager

Purpose Brand
06.2021 - 01.2022

Public Affairs Director

Ann & Robert H. Lurie Children’s Hospital of Chicago
05.1996 - 06.2020

News Reporter

WISN-TV, ABC Affiliate
05.1990 - 05.1996

Bachelor of Arts - Journalism

Drake University
Julie Pesch
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