Leader in strategic communications and planning, large-scale project management, media relations, crisis communications, digital messaging and content, and internal communications for 5000+ organization. Excellent understanding of market conditions and good critical thinking skills. Credited with decisive leadership and strong management with an emphasis on mentoring and developing staff.
Overview
32
32
years of professional experience
Work History
Account Manager
Purpose Brand
Chicago, IL
06.2021 - 01.2022
Contract work; interfaced with clients in creating strategic plans, media relations, branding and digital communications
Collaborated with the National Association of Black Accountants' communications team to develop impactful presentations for their annual convention
Assisted in organizing and executing effective town halls, successfully engaging over 200 members
Public Affairs Director
Ann & Robert H. Lurie Children’s Hospital of Chicago
Chicago, IL
05.1996 - 06.2020
Strategic focus on positioning Lurie Children's as a top pediatric hospital in the country through social and earned media
Under leadership, maintained top ranking in USNews & World Report from 1999 to 2020
Consistently saw 10 percent annual increases in earned media placements, and double digit increases in engagement on social media channels
Built and maintained positive relationships with media, resulting in front page and premier placements
Key relationships include Today, GMA, CBS, Chicago Tribune, WSJ, NYT, PBS and Associated Press
Created internal and external COVID-19 content
Pro-actively pitched hospital experts to reporters, resulting in key media placements
Created website content for consumers and oversaw social media posts
Led and created two effective city-wide public service campaigns; Stop the Falls resulting in a 50 percent decrease in window falls by 2016; and teen drinking prevention at music festival Lollapalooza resulting in a 53 percent decrease from 2014 to 2018
Public Information Officer responsible for coordinating and developing internal and external communications; served as hospital spokesperson
Managed relationship with Public Relations agency focusing on national placements
News Reporter
WISN-TV, ABC Affiliate
Milwaukee, WI
05.1990 - 05.1996
Emmy-nominated reporter; covered high-profile criminal cases, and local and national political campaigns
Education
Bachelor of Arts - Journalism
Drake University
Des Moines, IA
Skills
Strategic communications
Public Awareness Campaigns
Crisis communications
C-level messaging for interviews and speeches
Keen understanding of government relations
Media relations
Digital communications
Social media strategy
Client engagement
Presentation development
Accomplishments
Certificate in Integrated Marketing, University of Chicago, 2015
Board member, socialmedia.org health, 100+ national hospital member organization, 2018-2020
Silver Telly Award, 2013, for hospital video, 'A Symbol of Hope'
Silver Telly Award, 2011, for hospital video, 'When Seconds Count'
Public Affairs Committee Chair, Metropolitan Council on Healthcare, a membership and service organization representing more than 140 hospitals in Chicago area, 2007-2009
Executive Committee, Lincoln Park Chamber of Commerce Board of Directors, 2000-2006
Led hospital-wide clothing and fundraising drive, for Katrina Hurricane victims in Louisiana, 09/01/05
Leadership and Board Membership
Board member, Olive Tree Arts Network, Chicago, IL, 01/01/22, present, Spearheading communication initiatives to enhance organizational awareness, and engage constituents and donors with its vision and mission
President’s Advisory Council, Chicago Lighthouse, Chicago, IL, 01/01/21, present, Work closely with marketing team to develop and strategize media relations initiatives, enhancing the organization's visibility at local, state and national levels. Participate in Board’s Strategic Planning sessions
Timeline
Account Manager
Purpose Brand
06.2021 - 01.2022
Public Affairs Director
Ann & Robert H. Lurie Children’s Hospital of Chicago