JULIE SCHOELZEL

• Provide executive leadership for a regional chamber and economic development organization serving businesses, nonprofits, municipalities, and partners across the Monadnock Region.
• Set organizational vision and strategic priorities across membership, programming, workforce development, tourism, and regional marketing initiatives.
• Oversee planning and execution of 40+ events annually, including signature events, leadership programs, networking events, and educational programming.
• Lead and support a high-performing team, overseeing operations, budgeting, governance coordination, and external relations.
• Partner closely with Board Chair, Treasurer, and Board of Directors on strategy, financial planning, and long-term sustainability.
• Serve as primary spokesperson and relationship lead with state agencies, funders, employers, and community partners.
• Oversee flagship initiatives including Magnify Monadnock and Leadership Monadnock.

• Lead comprehensive regional marketing initiatives to position the Monadnock Region as a destination for young professionals, visitors, and businesses.
• Manage marketing budgets and vendor relationships to ensure cost-effective, high-impact campaigns.
• Develop MonadnockNH.com and produce the annual Thrive Guide.
• Serve as liaison to the NH Division of Travel & Tourism Development.
• Lead grant acquisition initiatives and donor relationships.

EXECUTIVE 2011 - Jul 2017
Tablet Hotels New York, NY
• Work with an effort to streamline efforts and develop strategies to increase growth.
• Attend and participate in weekly executive team meetings.
• Using data analysis, identify and problem-solve budget concerns and growth obstacles.
• Work closely with Co-Founders to identify and maintain necessary tools to ensure growth is scalable while maintaining low
employee turnover.
• Assist CEO with structuring various departments to meet business needs and optimize employee and department strengths.
• Assist CEO in the hiring of all high level employees.
• Manage multiple teams, often simultaneously (4 - 20 employees per team).
DIR. OF PAID MEMBERSHIP Mar 2011 - Jul 2017
Tablet Hotels New York, NY
• Oversee Tablet Plus membership program, including marketing, personalization, product development, customer service,
customer acquisition, and membership retention.
• Increased new members by 80% using a combination of product enhancements, price restructuring, and marketing
initiatives including email campaigns, social media campaigns, and strategic partnerships.
• Increased member bookings by 20% using personalization, improved communications, and improved customer service and
membership benefits.
• Successfully reversed 30% loss in membership revenue to 10% growth within 12 months.
Lead comprehensive regional marketing initiatives to position the Monadnock Region as a prime destination, orchestrating
strategic campaigns to attract young professionals and increase tourism.
Manage marketing budget, ensuring cost-effective campaigns and resource allocation.
Spearhead influencer partnerships and photography projects, developing compelling narratives to position Monadnock
Region as prime destination.
Implement data-driven tourism promotion campaigns while managing budget allocation and measuring engagement metrics
across digital platforms.
Work with local employers, municipalities, and organizations to develop outreach and communication plans, programs, and
other initiatives that promote the professional and personal opportunities offered in the Monadnock Region.
Develop compelling digital narratives through MonadnockNH.com, integrating multimedia content to showcase regional
opportunities and lifestyle benefits.
Manage and produce development of annual visitors guide (Thrive Guide).
Champions, prospects, fosters engagement, and raises awareness of the brand where appropriate – press, stakeholders, events,
job fairs, conferences, travel shows, and beyond.
Serve as liaison with Division of Travel and Tourism Development for the State of New Hampshire.
Identify donors in the private and public sector, work to minimize conflict with Chamber sponsorship and membership
efforts.
Lead grant acquisition initiatives and donor relationships, developing targeted proposals and maintaining compliance with
reporting requirements.

HEAD OF CUSTOMER SERVICE Dec 2012 - Jul 2017
Tablet Hotels New York, NY
• Oversee Customer Service department of 20 employees who assist with sales, support, product feedback, product
enhancement suggestions, hiring, team structure, scheduling, and education.
• Decreased personnel budget for Customer Service by 40% (no layoffs –through schedule and process adjustments).
• Work with technology and design teams on product enhancements to increase customer acquisition and conversion. Create
documentation for projects (small and large scale), create Jira tickets, handle QA and arrange and conduct user testing.
• Identified need for and developed with engineers a CRM to better serve customers as well as expedite the customer service
representative experience while recording representative performance data.
• First line of defense with technical issues. Train representatives to adequately identify, reproduce, file, and help resolve bugs
and technical obstacles.
HEAD OF MARKETING Jan 2007 - Feb 2011
Tablet Hotels New York, NY
• Oversaw marketing department, including customer acquisition, increasing sales with existing customers, and product
development.
• Increased newsletter subscribers by 300% YOY.
• Secured Press pieces for Tablet Hotels in Time Magazine, NY Times, Wall Street Journal, Washington Post, Domino
Magazine, NY Post, Modern Bride Magazine, Cookie Magazine, Conde Nast Traveler, Real Simple, among others.
• Developed long-term partnerships with meaningful brands to create marketing campaigns/sweepstakes such as J.Crew, Kate
Spade, Jack Spade, Virgin Airlines, Vogue, among others.
• Created and project managed the development of Tablet’s Global Nomad Challenge Facebook application - within 5 days of
launch the application was the second most popular travel application.
• Developed with engineers a management tool to provide suppliers with more readily accessible and understandable sales
statistics. This information doubled the number of suppliers working directly and increased revenue by 5% per supplier.
• Developed Private Sale product and marketing campaign enabling hotels to break rate parity and offer exclusive, highly
discounted rates to our customers.
HEAD OF HOTEL RELATIONS Feb 2004 - Jan 2007
Tablet Hotels New York, NY
• Oversaw all initiatives related to our hotel partners, including new partner acquisition, enhanced relationships (less
expensive reservations for them, higher commissions for Tablet), led the development of our own CRS (Central Reservations
System) (distribution platform).
• Successfully increased direct partnerships by 200%.
• Act as liaison between partners and internal content and technology teams.
• Managed relationships and kept detailed communication records with world’s largest hospitality software supplier who
provided Tablet with white label inventory management system.
• Worked with CEO to discontinue contract with software supplier and successfully recoup lost revenue in arbitration
hearings.
• Developed and project managed the design, development, and implementation of our own custom B2B software. Bookings
increased 40% the first day the new system was launched and sustained an increase of 30% growth YoY.
CUSTOMER SERVICE MANAGER Feb 2003 - Jan 2007
Tablet Hotels New York, NY
• Handled customer inquiries, hired new team members, handled administrative duties.