Julie von Uffel
Lambertville,NJ
Summary
Results-oriented sales professional with proven ability to exceed targets and drive success in fast-paced environments. Combines strategic thinking with hands-on experience to deliver impactful solutions and sales performance. Collaborative with a strong work ethic.
Overview
30
30
years of professional experience
Work History
Managing Partner, NJ/DE/MD/DC
Boost Beverage Consultants
08.2021 - Current
- Partner in a regional brokerage managing emerging and legacy wines and spirits from around the world (19 clients and 60+ brands).
- Cultivated and optimized business relationships and innovative programming with distributor management, trade partners, and key accounts across ad and on/off premise channels.
- Set pricing strategies for each state
- Analyzed sales history to identify improvements for current accounts, pursued new opportunities, and increased incremental sales for each market and supplier.
- Responsible for pricing within each state
- Trained and managed activities and education of distributor partners to enhance sales, distribution, visibility, and profitability for each supplier.
Sales Manager US
Mary Taylor Wine
08.2020 - 05.2021
- Oversee current business while increasing the footprint for a small, upstart importer with minimal market exposure.
- Expanded business operations into new states by identifying potential markets and establishing partnerships., account management, evaluate current market trends, and forecast accordingly.
- Collaborated with wholesale partners to enhance chain presence in independent stores and restaurants.
- Work with wholesale partners to increase their chain presence, independent stores and restaurants.
- Implement new depletion software, as well as forecasting of portfolio, and manage allocations.
Area Manager NY/NJ
Ferrari-Carano Vineyards & Winery
07.2012 - 08.2020
- Develop, cultivate, and maintain strong relationships with key accounts within territory
- Analyze market trends and distributor performance in order to take advantage of opportunities and execute company objectives
- Work with all levels of distributor management to achieve expectations of goals, priorities, and incentives, while staying within budgetary parameters
- Conduct general sales meetings, quarterly reviews, and annual forecast meetings with distributor executive management
- Winery Sold
Sales Representative, Meritage Fine Wine Group
Allied Beverage
06.2006 - 07.2012
- Build and maintain relationships within assigned 3 million-dollar territory and gain a fundamental understanding of the customers' business needs while achieving company objectives
- Participated in monthly committee meetings to determine growth and improvement of the Meritage Wine Group, reviewed potential new products, created new policies, and formulated objectives to enhance division efficiency.
- Managed retail account relationships, ensuring accurate order entry and timely product delivery.
NJ State Manager
Opici Import Company
01.2006 - 06.2006
- Developed and maintained positive relationships within the wholesale team to drive sales performance through programming.
- Increased sales and management teams’ product knowledge for a specialty wine portfolio.
Premium Wine Manager
R&R Marketing
05.2005 - 01.2006
- Perform as a liaison between customers and salesforce, while encouraging sales representative growth, product knowledge and responsibility
- Continually evaluate and optimize distribution footprint in assigned territory, opening new accounts and aiding in developing underperforming accounts
Wine Specialist - On-Premise
Reliable Churchill
03.2003 - 05.2005
- Assist management teams within various territories to develop account specific sales programs, sell new distribution, increase sales, and expand assigned representative’s customer relationships
- Trained and motivated representatives on sales fundamentals, wine knowledge, competitive brands, and market trends to strengthen sales efforts
- Enhanced product knowledge of distributor salesforce while managing inventories and allocations for select importers
- (now Breakthru Beverage Group)
Sales Representative - On-Premise
Reliable-Churchill
04.1997 - 03.2003
- Develop rapport and gain volume sales within an assigned territory.
- Manage business portfolio development and strategic planning to maximize growth within territory
Education
Bachelor of Arts -
St. Mary's College of Maryland
St. Mary's City, MDSkills
- Court of Master Sommelier, Introductory Sommelier Course & Examination
- Introduction to the World of Wine, Charmer Sunbelt Corporate Training Program
- Revenue growth
- Strategic planning
- TOPS, Charmer Sunbelt Corporate Training Program
- Certification for Beverage Professionals, Charmer Sunbelt Corporate Training Apprentice Program
Section name
- Industry Education
- Court of Master Sommelier, Introductory Sommelier Course & Examination
- Introduction to the World of Wine, Charmer Sunbelt Corporate Training Program
- T.O.P.S., Charmer Sunbelt Corporate Training Program
- Certification for Beverage Professionals, Charmer Sunbelt Corporate Training Apprentice Program
- Volunteer Work
- Fire Commissioner, Treasurer, City of Lambertville Fire District #1 – current, elected position
Timeline
Managing Partner, NJ/DE/MD/DC
Boost Beverage Consultants
08.2021 - Current
Sales Manager US
Mary Taylor Wine
08.2020 - 05.2021
Area Manager NY/NJ
Ferrari-Carano Vineyards & Winery
07.2012 - 08.2020
Sales Representative, Meritage Fine Wine Group
Allied Beverage
06.2006 - 07.2012
NJ State Manager
Opici Import Company
01.2006 - 06.2006
Premium Wine Manager
R&R Marketing
05.2005 - 01.2006
Wine Specialist - On-Premise
Reliable Churchill
03.2003 - 05.2005
Sales Representative - On-Premise
Reliable-Churchill
04.1997 - 03.2003
Bachelor of Arts -
St. Mary's College of Maryland