JUSTEN COLE
Phoenix,Arizona
Summary
Full-cycle Account Executive and U.S. Army Military Intelligence veteran with four promotions in three years at HubSpot. Manage a ~200-account mid-market and enterprise book, including 15 active enterprise customers, and lead consultative, multi-stakeholder sales cycles. Influenced 1M+ in ARR impact and $3M+ in pipeline; consistently exceeded quota at 110%+ and earned multiple #1 North America rankings.
Overview
1
1
Certification
13
13
years of professional experience
Work History
Account Executive (Founding / First Sales Hire)
Lift Enablement
01.2026 - Current
- Own full-cycle new-business and expansion sales across a ~200-account mid-market and enterprise book, including 15 active enterprise customers, as the company's first sales hire.
- Prospect and sell to VP- and C-level sales, marketing, operations, and revenue leaders across manufacturing, logistics, financial services, and professional services.
- Build pipeline through high-volume outbound (90+ calls and 100+ emails daily), running discovery, qualification, and stakeholder coordination end to end.
- Lead consultative sales cycles on HubSpot CRM optimization, RevOps administration, Salesforce and marketing-platform migrations, Sales Hub enablement, AEO, and onboarding.
- Remote
Associate Inbound Growth Specialist
HubSpot
06.2025 - 01.2026
- Achieved top rank in influenced MRR in North America for Q2, contributing over $350K in ARR and closing H1 at 112% attainment.
Principal Business Development Representative
HubSpot
03.2025 - 06.2025
- Ranked #3 North American BDR out of 400 BDRs, influencing $340K ARR through self-sourced cold calling; finished Q1 2025 at 110% attainment.
- Developed and facilitated onboarding and ramp training for incoming BDR hires to accelerate their productivity.
Business Development Representative
HubSpot
06.2024 - 02.2025
- Built $1M+ closed-won ARR across BDR roles through self-sourced cold outreach.
- Generated $320K ARR in current role while exceeding the 2024 quota by 10%.
- Achieved 189% quota attainment in July 2024, earning Rookie of the Month recognition.
Inbound Success Coach L2 | Very Small Business (VSB) Sales
HubSpot
10.2023 - 05.2024
- Ranked #1 globally among 200+ Inbound Success Coaches for five consecutive months (Oct. 2023-Feb. 2024); placed #2 globally in March and April while coaching a mentee who earned the #1 ranking.
- Closed 200+ net-new deals in HubSpot's Very Small Business segment, directly contributing to revenue growth for companies with 1-10 employees.
- Booked 887 qualified meetings for HubSpot Enterprise and Mid-Market sales teams, driving lead generation through effective inbound qualification.
- Mentored 50+ ISCs, creating team's first best-practices/FAQ library and SPIFF structure to enhance coaching effectiveness.
- Earned HubSpot's Q4 HEART Culture Award.
Inbound Success Coach | Very Small Business (VSB)
HubSpot
08.2023 - 09.2023
- Coached HubSpot customers through onboarding, product adoption, and renewal conversations.
- Reviewed customer goals and aligned recommendations with HubSpot platform workflows.
- Pre-qualified high-volume inbound prospects, scheduling qualified appointments to support HubSpot sales teams.
- Remote
Sales & Crew Leader
Miracle Movers
01.2019 - 01.2022
- Achieved 75% appointment conversion rate (vs. 55% target), sold add-on insurance at 90% (vs. 65% target), and closed 350+ moves generating $700K while leading 10-person crew with 99% customer satisfaction.
Military Intelligence Analyst
United States Army
01.2014 - 01.2018
- Analyzed complex, time-sensitive information to identify risks, deliver clear recommendations, and support leadership decision-making.
- Delivered concise intelligence briefings to diverse stakeholders, ensuring informed decision-making under tight deadlines and high accountability.
- Secured Top Secret/SCI clearance, enabling effective handling of sensitive information.
- Developed disciplined research and communication skills, applying them to enhance account research, discovery, and consultative selling.
Skills
- Sales: B2B sales, Consultative Selling, Outbound Prospecting, Cold Calling, Pipeline Generation, Quota Attainment, Negotiation
- CRM, Tools & AI: HubSpot CRM, HubSpot Sales Hub, AI sales platforms, Answer engine optimization
- Prompt engineering
- Revenue Operations
- Leadership: Executive communication, Multi-stakeholder sales, Cross-functional collaboration, Team Mentoring, Sales enablement
- HubSpot CRM
- AEO strategy
Certification
- AEO Fundamentals, HubSpot Academy (July 2026) | AEO Master Certification, AEO Institute (June 2026) | HubSpot Sales Hub Software, HubSpot Academy (Jan. 2026) | HubSpot Inbound Marketing Certification, HubSpot Academy (May 2024) | Open AI : AI Fluency (Aug. 2026) | Claude 101 (Sep. 2026)
Timeline
Account Executive (Founding / First Sales Hire)
Lift Enablement
01.2026 - Current
Associate Inbound Growth Specialist
HubSpot
06.2025 - 01.2026
Principal Business Development Representative
HubSpot
03.2025 - 06.2025
Business Development Representative
HubSpot
06.2024 - 02.2025
Inbound Success Coach L2 | Very Small Business (VSB) Sales
HubSpot
10.2023 - 05.2024
Inbound Success Coach | Very Small Business (VSB)
HubSpot
08.2023 - 09.2023
Sales & Crew Leader
Miracle Movers
01.2019 - 01.2022
Military Intelligence Analyst
United States Army
01.2014 - 01.2018