Justin Banks
Henderson,NV
Summary
Goal-oriented marketing professional with 15 years of progressive experience in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer domincance
Overview
14
14
years of professional experience
Work History
Marketing Liaison
Varsobia Home Care Services
01.2024 - 06.2024
- Developed strong relationships with key stakeholders, enhancing partnerships and collaboration opportunities.
- Analyzed competitor offerings, providing valuable insights for product development and positioning.
- Assisted in conducting SWOT analyses to identify areas of improvement within the organization''s business operations.
- Helped with planning and hosting of marketing events.
- Act as liaison between referral partners and agency to communicate information about group homes and independent living homes
- Organize luncheons with case management departments at hospitals, skilled nursing facilities, and rehab facilities
- Built new accounts and increases referrals from existing accounts
Marketing Liaison
Comprehensive Health Services Inc.
06.2022 - 12.2022
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Responsible for the overall growth and development of referral sources within assigned territory, including primary care physicians (PCP), specialists, and case managers
- Act as a liaison between referral partners and agency to communicate information about services, insurance coverage, and patient care
- Strategize and implement marketing plans to grow patient census
- Organize wellness events with assisted living and memory care facilities
- Arrange staff in-service meetings to promote and discuss benefits of organizations home health services
- Establish new accounts and increase referrals from current referring sources
Director of Marketing and Business Development
Elite Medical Center
06.2019 - 10.2019
- Increased brand awareness by developing and implementing comprehensive marketing strategies.
- Managed cross-functional teams for streamlined project execution and optimal results.
- Collaborated with the sales team to develop targeted lead generation campaigns that accelerated pipeline growth.
- Implemented marketing strategies which resulted in 3.1% growth of patient volume in Q3 resulting in highest patient volume in hospitals history
- Built brand awareness and generated leads while managing internal and external marketing campaigns
- Managed entire marketing and business development departments as well as execution of marketing plan that included strategies to build worker's comp, medial liens, and Las Vegas tourism business
Vice President of Global Marketing
LasVegasTickets.com
06.2013 - 06.2019
- Negotiate contracts and corporate sponsorships
- Directly manage Latin Marketing, Domestic Marketing, Business Development, and Social Media departments
- Direct and coordinate marketing activities and policies to promote products and services
- Review financial aspects of product development, budgets, expenditures and research and development
- Reduced costs on inventory by average of 20%
- Analyze business developments and monitored market trends
- Resolved conflicts and negotiated mutually beneficial agreements between parties.
Director of Marketing
LasVegasTickets.com
10.2010 - 06.2013
- Negotiate contracts and corporate sponsorships
- Directly manage Latin Marketing, Domestic Marketing, Business Development, and Social Media departments
- Direct and coordinate marketing activities and policies to promote products and services
- Review financial aspects of product development, budgets, expenditures and research and development
- Analyze business developments and monitored market trends
- Oversaw preparation of marketing copy, images, videos, emails and other collateral
- Supervised all marketing and planning activities to exceed third party segment sales and margin goals
- Worked with marketing teams to create, deploy and optimize effective campaigns for Travel and Tourism industry.
Education
Bachelor of Science - Business Administration
Nevada State College
05.2020
Skills
- Corporate Sponsorships
- Merchandising Strategies
- Marketing Analytics
- Internal Communications
- Partnership Development
- Advertising Campaigns
- Team Leadership
- Planning and Coordinating
- Staff Management
- Scheduling
- Project Management
Timeline
Marketing Liaison
Varsobia Home Care Services
01.2024 - 06.2024
Marketing Liaison
Comprehensive Health Services Inc.
06.2022 - 12.2022
Director of Marketing and Business Development
Elite Medical Center
06.2019 - 10.2019
Vice President of Global Marketing
LasVegasTickets.com
06.2013 - 06.2019
Director of Marketing
LasVegasTickets.com
10.2010 - 06.2013
Bachelor of Science - Business Administration
Nevada State College