Lauren Puryear
Raleigh,United States
Summary
Experienced Marketing Specialist with a proven track record in developing effective marketing campaigns and managing digital content. Skilled in cross-functional collaboration, budget management, and enhancing brand awareness through innovative strategies. Adept at leveraging social media platforms to increase engagement and reach.
Overview
7
7
years of professional experience
Work History
Marketing Specialist
State Employees' Credit Union
Raleigh, NC
09.2022 - 02.2024
- Conducted marketing research in order to develop campaign strategies.
- Developed and managed effective sponsorship tracking system.
- Collaborated with creative and communications departments to effectively coordinate events.
- Evaluated competitor landscape, gaining valuable insights that contributed to identifying avenues for growth.
- Streamlined the accounts payable process by expertly managing invoice processing and payment of vendors.
Marketing Assistant
Benchmark Community Bank
Wake Forest, NC
03.2017 - 06.2022
- Conducted market research to identify potential customer segments and target markets.
- Facilitated print and digital marketing communications by assisting with copy-writing, artwork, and web workflow.
- Contributed to budget tracking of marketing plans.
- Ensured timely and courteous resolution of customer concerns via both phone calls and email correspondence.
- Supported the marketing team in daily administrative tasks.
Education
MBA - Marketing
Liberty University
Lynchburg, VA08.2021
Bachelor of Science - Business Administration
Longwood University
Farmville, VA12.2016
Skills
- Budget Management
- Inventory Management
- Customer Relationship Management (CRM)
- Marketing Research
- Digital Marketing
- Promotional Marketing
- Social Media Marketing
- Invoice Processing
- Adobe Creative Suite
- Corporate Sponsorships
- Marketing Strategy
- Brand Management
Timeline
Marketing Specialist
State Employees' Credit Union
09.2022 - 02.2024
Marketing Assistant
Benchmark Community Bank
03.2017 - 06.2022
MBA - Marketing
Liberty University
Bachelor of Science - Business Administration
Longwood University
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